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21 Vital Mobile Marketing Facts and Statistics for 2014

Webbiquity

Find the answers to these questions and more here in almost two dozen facts, statistics and research findings about mobile marketing and web use from the past several months. Average CTR on mobile devices tends to skew even more towards the first position, as smaller screens offers fewer listings at any one time. Heidi Cohen ).

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Search Engine Marketing (SEM) Best Practices

Webbiquity

Those that are big ticket, involve multiple decision makers, and are strategic (B2B) or infrequently purchased (B2C) generally see somewhat lower conversion rates from SEM campaigns, but can still be valuable for lead generation, using an incentive for response such as a thought leadership white paper or research report.

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

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Sam Owen presents five tips for getting the most out of Google’s Auction Insights tool, from competitive research (“You can also start to try and learn a little about the strategy of your competitors. Myth 6: Quality Score is All About CTR by PPC Hero. PPC Myth Busting!

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. MarketingCharts ). Social Media Today ).

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35 Stupendous Social Networking Facts and Stats

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In the United States, average click-through rate (CTR) for Facebook advertising increased by better than 50% last year, from.09% But the average Facebook CTR in the U.K. 40% of B2B buyers say LinkedIn is important when researching technologies and services to purchase. ( In an average month, 1.28 Convince & Convert ).

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Seven Common AdWords Mistakes to Avoid

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In fact, recent WordStream research highlighted on eStrategy Trends reveals that, for keyword phrases with “high commercial intent,” almost two-thirds of all clicks are now on paid ads. Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC).

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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.