Webbiquity

article thumbnail

Key Things You Need to Know About Email Marketing Software

Webbiquity

It can help you promote specific products or services, announce new launches, or showcase valuable content. Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Here are five specific benefits of using email marketing tools. Email Automation.

article thumbnail

SEM Mystery: The Case of the Missing Leads

Webbiquity

Same product as before, only they’d made a few tweaks to optimize it for business use. Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random.

SEM 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Improving Business Productivity with Marketing Automation

Webbiquity

Marketers have access to a wide variety of business productivity tools to help them simplify their day-to-day tasks. How can businesses really increase productivity using marketing technology (martech) tools? Content marketing goes beyond simply posting information about products and services. Benefits of Marketing Automation.

article thumbnail

11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

Maximize the productivity of your ad spending? Myth 6: Quality Score is All About CTR by PPC Hero. Firms willing to commit investment, testing and experimentation are likely to find PPC campaigns a productive, supportive and cost-effective component of their overall online marketing mix. PPC Myth Busting!

PPC 100
article thumbnail

Search Engine Marketing (SEM) Best Practices

Webbiquity

The type of product or service you offer—as a general rule, products or services that are inexpensive, have only one decision-maker, and are either tactical (B2B) or impulse (B2C) purchases will benefit most from an aggressive search marketing campaign. The bottom two ads (positions 7 and get the second-highest CTR.

article thumbnail

How AI is Reshaping Email Marketing

Webbiquity

Predictive personalization : With personalized emails having higher open rates and CTR , you should start understanding your customers better to match their interests to your products and services, and maintain your relevance and engagement.

article thumbnail

Seven Common AdWords Mistakes to Avoid

Webbiquity

SEM can be a productive channel for selling virtually anything more expensive than a candy bar and less costly than a commercial jet. Marketers too often get hung up on the wrong objectives, like maximizing click-through rate (CTR) or minimizing the average cost per click (CPC). A keyword with a low CTR and a $10.00

Adwords 100