Webbiquity

article thumbnail

Key Things You Need to Know About Email Marketing Software

Webbiquity

Fortunately, on the other hand, marketing automation tools enable you to craft behavior-based automated email sequences that almost make it seem as though you’re writing personalized messages (though they can’t help with the Corona on the beach). This is awesome if you are aware of the benefits of email personalization.

article thumbnail

How AI is Reshaping Email Marketing

Webbiquity

Predictive personalization : With personalized emails having higher open rates and CTR , you should start understanding your customers better to match their interests to your products and services, and maintain your relevance and engagement.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Improving Business Productivity with Marketing Automation

Webbiquity

Search CTR (click through rate) is the share of searchers who click through to the website when results are displayed. Marketing automation platforms can help the productivity of marketers is by continuously updating customer information to develop personalized profiles.

article thumbnail

35 Stupendous Social Networking Facts and Stats

Webbiquity

In the United States, average click-through rate (CTR) for Facebook advertising increased by better than 50% last year, from.09% But the average Facebook CTR in the U.K. 75% of journalists say they use Twitter to build their personal brands. In an average month, 1.28 billion users are active on Facebook. Shareaholic ).

article thumbnail

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). CTRs aer highest in Malasia (0.30%) and Singapore (0.19%), and lowest in Australia and the U.K. B2B marketers rate in-person events and case studies as the most effective content marketing tactics (see full list below).

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

However, 71% of B2B marketers view in-person events as effective while only 31% say the same about social media excluding blogs. The average person is more likely to apply and be accepted by Harvard or be dealt a full house in poker than to click on a banner ad. ( One in four employees use personal smartphones at work.

article thumbnail

Five Ways to Boost Your Conversion Rates

Webbiquity

Whether it’s as simple as signing up for a newsletter or putting an item in their shopping cart—or as challenging to get them to contact a sales person—your goal is to get them to convert. No matter what type of online business you run, you depend on persuading your website visitors to take some kind of action.