WebMarketCentral
SEPTEMBER 16, 2008
2) Click-through rates are pathetic regardless of ad size, so don't use CTR as the primary metric for evaluating banner advertising. Banner advertising is most commonly sold on a CPM basis (and with CTR's like that, it's no wonder). So again: banner ads are branding, not revenue or lead generation.
WebMarketCentral
SEPTEMBER 20, 2007
It's surprisingly difficult, however, to get meaningful data on the average click-through rate (CTR) for Google AdWords ads. That range includes both B2B and B2C ads (the latter tend to generate higher CTRs). On the B2B side, I'd place the average Google AdWords CTR in the range of 0.9-1.4%. 1.2%, 1%-2% and 3%-5%.
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WebMarketCentral
AUGUST 14, 2007
The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. The average CTR for industry trade newsletter ads is 7-8% of "openers," or 2-3% of all recipients.
WebMarketCentral
DECEMBER 29, 2008
Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Or something like that.
WebMarketCentral
DECEMBER 11, 2008
For example, your online lead generation goes up this month (or down). If you've just launched a campaign for a new product and increased your search advertising budget, then one would expect leads to go up. It's also critical to stay in touch with "cold" leads. No, not annoying , but tenaciously inquisitive.
WebMarketCentral
OCTOBER 22, 2009
A recent study found a 50% CTR increase in paid search when consumers were exposed to both social media and paid search for a brand, but if the actual click comes from AdWords, good luck convincing your executives that social media efforts led to that click. First is the problem of "last click attribution." Social Tagging.
WebMarketCentral
OCTOBER 9, 2007
I've written previously about typical SEM click-through rates (CTR), which are important—balancing your budget against driving as much traffic as possible to your website. Ultimately, however, what's really important isn't raw traffic, but conversion of that traffic into buyers or B2B leads. Keep the contact form short.
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