Zoominfo

MAY 20, 2021

A study by MailChimp found that the average email open rate across industries is 21.33%. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%. The cross-industry average for hard bounces is 0.58%. Click-through Rate (CTR). The cross industry average for average CTR is 2.62%.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Vidyard

DECEMBER 21, 2017

This helped us crush our open rate, which ended up being 35% higher than the industry average. Not only did our open rate kill it, but the CTR (Click Through Rate) ended up being 157% higher than the industry average. The post How A Holiday Video Increased Our CTR 157% appeared first on Vidyard.

CTR 83

CTR Video Marketing Open Rate Click Rate 83

Bannerflow

NOVEMBER 22, 2022

Results from our latest all-industry ad campaign research indicated that smartphones take up 68% of the device share compared to desktops. Online marketers need to curate a strategy based on the industry they’re operating in, as well as the different online behaviours of their customers. There is no right or wrong answer.

Mobile Advertising 52

Mobile Advertising Display Advertisements Advertising 52

Vidyard

DECEMBER 21, 2017

This helped us crush our open rate, which ended up being 35% higher than the industry average. Not only did our open rate kill it, but the CTR (Click Through Rate) ended up being 157% higher than the industry average. The post How A Holiday Video Increased Our CTR 157% appeared first on Vidyard.

CTR 65

CTR Video Marketing Open Rate Click Rate 65

Marketing Insider Group

AUGUST 1, 2023

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience. Measuring CTR is simple.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Zoominfo

MAY 20, 2021

A study by MailChimp found that the average email open rate across industries is 21.33%. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%. The cross-industry average for hard bounces is 0.58%. The cross industry average for average CTR is 2.62%.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Navigate the Channel

JULY 12, 2023

Benchmarking industry standards can guide email marketing goals. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate and click-through rate (CTR) are crucial metrics to measure email marketing success.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Matchcraft

JANUARY 20, 2023

With 2022 behind us, we took the opportunity to compile fourth quarter trends for CPC and CTR across key verticals. PPC Trends worth-noting Travel still boasts the second highest average CTR of 11.49%, a 20% increase from Q3, while maintaining one the lowest CPC at $0.83.

Cost Per Click 52

Cost Per Click PPC Trends CPC 52

Kevin Indig

OCTOBER 3, 2023

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc.

Lead Ranking 84

Lead Ranking Lead Scoring Google CTR 84

Launch Marketing

MAY 19, 2021

Common email performance metrics include looking at open rate, bounce rate and click-through rate (CTR). CTR is considered one of the best indicators for your email performance as it focuses on those that did open your email and what sparked their interest or persuaded them to find out more.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Optinmonster

MARCH 21, 2024

These insights are drawn from personal experience and industry standards and are aimed at helping you maximize engagement and conversion rates. One memorable campaign I managed saw a 50% increase in click-through rate (CTR) simply by optimizing the ad copy based on A/B testing results.

Paid Search Agency 93

Paid Search Agency Ads Google Marketing Analytics Tools 93

Litmus

JANUARY 29, 2024

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. Increased click-through rates (CTR) Depending on the content of your email, adding personalized, dynamic elements to your emails can see higher click-throughs.

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Marketing Insider Group

DECEMBER 18, 2023

industry, job title, seniority, edu, geo, groups, etc.) With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Sponsored Updates? Multiple targeting options (e.g. Why BuzzSumo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

ClearVoice

MARCH 14, 2024

percent for open rates, which is generally considered outstanding by industry standards. Click-Through Rate (CTR). The CTR measures the percentage of recipients who clicked your email links. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Navigate the Channel

JULY 28, 2023

Low Click-through Rates (CTR) Low CTR indicates that visitors are not engaging with the website’s content or CTAs. To improve CTR, create compelling and relevant content, and ensure that CTAs are prominent and visually appealing.

Conversion Rate 65

Conversion Rate Conversion Product Ad Building 65

SmartBrief - Marketing

MARCH 10, 2024

Lastly, benchmark your open/read and click-thru rate data against available industry information. MailerLite has a sampling of open rates by industry and KPI benchmarks across all industries.

Newsletter 106

Newsletter Practices Analytics Optimization 106

Bannerflow

SEPTEMBER 27, 2021

However, across certain industries – for example, Financial Services, mobile devices aren’t quite proving quite as popular, with a notable decline in impressions. Indeed, in 2019 we found that display ads that used video as part of their creative received 68% better CTR. And across industries the numbers are even more impressive!

Display 98

Display Stats Advertisements Advertising 98

Bannerflow

DECEMBER 8, 2021

Although cookies have been heavily relied on within the industry (as of July 2021, 83% of US marketers said they were reliant on third-party cookies), solutions are being sought. Plus, Adjust data insights found that gaming makes up 50% of total industry ad spend. Test what you’ve done and optimise accordingly for better CTR.

Advertisements 98

Advertisements Advertising Trends Mobile Advertising 98

Sprout Social

MAY 18, 2022

On social media, this may involve joining professional groups and interacting with industry leaders. The click-through rate (CTR) or link clicks metric is measured for content that you post. To determine CTR, you’ll need to divide it by the number of views or reach the link received. This will help you build a valuable network.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

Spiralytics

JANUARY 11, 2023

But that changed in 2022 when Apple’s MPP (Mail Privacy Protection) update altered the course of the email marketing industry forever. Give your best shot at creating the perfect content, then track the clickthrough rate (CTR) to see how it works. Now, good email content is the trend and the hope. If it worked, then muy bien!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Atomic Reach

MAY 14, 2019

Facebook’s ad revenues exceed the entire print industry in 2019 ( EMarketer ). The average CTR on Google Ads is 3.17 percent across all industries. On the display network the average CTR is 0.46% across all industries. Google Search Ads CTR by Industry. The average CTR for Advocacy is 4.41

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Vision6

JULY 19, 2020

For example, Healthcare & Medical click-through rates (CTR) moved above the average in March but surprisingly were below it for April, May and June. This article has a great table for collating your results of your own best open and CTR overtime for when you’re doing your testing. Or the impact that would have on our businesses?

Stats 84

Stats Advertising Benchmark CTR Click Rate 84

Optinmonster

JANUARY 29, 2024

Thought Leadership : Establishing the brand as a leading authority in its industry. Click-Through Rate (CTR) This content metric calculates the ratio of users who click on a specific link to the total number of users who view the link. CTR is calculated as clicks divided by impressions. Email marketing tools (e.g.,

Paid Content 112

Paid Content ROI Content Marketing Marketing Analytics Tools 112

Anyword

MARCH 14, 2024

Filter by topic, use case, or performance metric (CTR, impressions, conversions…). Understanding the Difference: Anyword Score vs. Anyword Benchmarking The Anyword Score evaluates content against the Anyword data set, offering a broad industry comparison to gauge potential effectiveness and resonance with a wide audience.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Scoop.it

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. The second-placed result gets slightly above half the CTR of the first-placed result at 15.8%. And the first result has a 10x higher CTR than the tenth-placed result. The third result gets 11.0%

Traffic 91

Traffic Organization CTR Lead Ranking 91

Marketing Insider Group

NOVEMBER 18, 2020

Read on to hear how one business is seeing massive growth, winning awards, and gaining ground in the highly competitive technology industry. The Forecast gives us an authentic way to chronicle the times, define trends, and interview leaders and change-makers across different industries.”. The Forecast Gains Industry Recognition.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Navigate the Channel

DECEMBER 20, 2023

Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC). Adapt to Trends: Stay up-to-date with industry trends and changes in consumer behavior. Boost CTR (Click-Through Rate): Improving your CTR directly impacts your Quality Score.

Lead Scoring 65

Lead Scoring Lead Ranking Long Tail Marketing Cost Per Click 65

Go Beyond SEO

MARCH 12, 2024

In today’s highly competitive manufacturing industry, staying ahead of the game is vital. Developing customized PPC strategies is crucial for maximizing results in the manufacturing industry. By leveraging PPC, manufacturers can drive growth, increase sales, and outshine their competitors in a highly competitive industry.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

Anyword

MAY 9, 2022

Headline and call-to-action best practices vary for different industries, content types and audience profiles, so we’ll take a deep dive into all. How does ad copy length influence CTR for different content types? Anyword’s AI Copywriting Platform uses industry-leading technology to generate high-quality marketing content.

Ads 98

Ads CTR Content Copywriting 98

Convince & Convert

DECEMBER 15, 2023

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. You can use industry-standard keywords and grab attention with your distinct achievements. There’s no better time to do it than now.

Social Media 154

Social Media SEO Cost Per Click Media 154

QuanticMind

MAY 30, 2023

Basis employed a segment targeting strategy that involved testing data providers to improve performance, swapping in different data providers for certain segments like '[Behavioral] Parents/Families with Young Kids', identifying Lotame as a provider that drove higher CTR. 12% CTR ( Benchmark: 10%-.11% The campaign generated 94.4M

Top of Funnel 52

Top of Funnel Campaigns Advertising Agencies CTR 52

SmartBug Media

MARCH 7, 2023

percent unsubscribe (low compared to industry standard) 44.9 percent click-through rate (CTR) $4.42 Compared to email and paid advertising results, SMS blew them out of the water: The average SMS CTR was 19 percent versus 2.5 percent conversions 22.7 earnings per message (EPM) In total, the Welcome Series earned them $32,040.82

SMS 98

SMS Conversion Click Rate CTR 98

Anyword

APRIL 28, 2022

Here, we’ll discuss how publishers and marketers across industries can make a very simple change in their ad copy (specifically, for Facebook) and see a boost in performance. Not only does putting a number toward the front of a headline stand out among a feed of copy-heavy ads, but it’s also an effective way to boost CTR.

Conversion Rate 52

Conversion Rate CTR Conversion CPC 52

Bannerflow

NOVEMBER 22, 2022

Moreover, the all-important click-through rate (CTR) further proves the importance of retargeting campaigns. It’s estimated that CTR for ads targeting users who have previously shown explicit interest in a product is ten times higher than typical display ads. Within the wider industry, video is shown to increase CTR within ads.

CTR 52

CTR Adsense Banners Stats 52

Anyword

APRIL 27, 2022

Curiosity (average CTR of 11%) Attention (average CTR of 8.8%) Nostalgia (average CTR of 10.6%). Curiosity (average CTR of 6.5%) Attention (average CTR of 6.5%) Concern (average CTR of 5.6%). Desire (average CTR of 5.8%) Curiosity (average CTR of 8.8%) FOMO (average CTR of 9.5%).

CTR 52

CTR Copywriting Tools SMS 52

Outgrow

DECEMBER 17, 2020

Talking about the subcategories in the digital marketing industry, the same report also shows that display advertising grew by 0.3% Ad spends by the video game industry also increased by 80% YoY in the first two weeks of November. Further, we found that the industry-wide Cost Per Click (CPC) increased by 18.9% to £2.84bn.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

Bannerflow

NOVEMBER 1, 2021

iGaming display advertising trends offer insight into what makes the industry tick. And with the iGaming industry seeing growth around the world, competition for viewers is fierce. Plus, how Euro 2020 impacted the industry. What we have discovered is that CTR rises and falls with certain events – notably Euro 2020.

Display 52

Display Advertisements Advertising Trends 52