Anyword

MARCH 14, 2024

Filter by topic, use case, or performance metric (CTR, impressions, conversions…). Supported platforms include Meta Ads, Google Ads, LinkedIn Ads, Hubspot and more. Once integrated, Anyword delves into your historical data to identify what has worked best for you. What does this mean for you?

Advertising Benchmark 98

Advertising Benchmark Lead Scoring Lead Ranking Comparison 98

Martech

DECEMBER 27, 2023

A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This mismatch means everyone’s working hard, but not necessarily together, which can water down the results we’re all after.

Allocation 112

Allocation Barriers Lead Scoring Lead Ranking 112

ClearVoice

MARCH 14, 2024

Graphics work as a breather of sorts. Click-Through Rate (CTR). The CTR measures the percentage of recipients who clicked your email links. Some of the top email analytics tools include the following: HubSpot. Add visuals. Another tip for creating high-performing email content is adding graphics or images.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Unbounce

NOVEMBER 21, 2021

While general email blasts have an average 3% click-through rate (CTR), lead nurturing emails have an average 8% CTR. HubSpot used their automatic unsubscriptions process as a form of behavioral segmentation to create a resubscription campaign: Image courtesy of HubSpot. Email’s a great place to practice lead nurturing.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Generation 127

Scoop.it

MARCH 2, 2023

According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). That’s how reviews and testimonials work—they’re the word of mouth of digital media. They also work especially well on eCommerce websites or below product descriptions on your store.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SendX

JANUARY 18, 2021

Here, we will take a look at how chatbots and email marketing work in conjunction. Send Emails Thanking Customers In a study conducted by HubSpot on email open and CTR rates, they found that thank you emails generate a 42% open rate and a 14% CTR than other dedicated sends.

Email Marketing 221

Email Marketing Tips Clickthrough Work Management 221

Hubspot

OCTOBER 26, 2020

Aja Frost, the head of SEO content at HubSpot, says, "Any metric—in isolation—can be misleading. For example, HubSpot's SEO team used to obsess over organic traffic. For HubSpot, we track content leads and user signups in addition to organic traffic. Clickthrough rate (CTR). A few examples include: Organic search.

Cost per Acquisition 96

Cost per Acquisition Cost Per Click Paid Search Agency Search Marketing 96

SendX

NOVEMBER 10, 2020

Whipping up a nice email and relying on the “Send to all” button won’t work. Segmenting your email list and customizing email content to each reader will give you a higher CTR (click-through-rate ), happy and engaged customers, and other perks! Source: HubSpot You can place your segmentation on your subscription page.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Outbrain

AUGUST 1, 2018

It’s not the first time that Outbrain and Hubspot have partnered to deliver a data-packed ebook for digital marketers. Back in 2015, we brought you a “how-to” primer for creating effective titles and headlines that boost CTR of online ads. Hubspot are inbound marketing superstars, with 2.6 Now, we’re back! What You’ll Take Away.

Advertising Agencies 41

Advertising Agencies Hubspot Advertisements Advertising 41

Hubspot

MAY 23, 2019

What about at work? A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. From personal life to work, platforms have become a staple in our day-to-day. The ads were surfaced to HubSpot’s retargetable audience.

Cost Per Click 76

Cost Per Click Paid Search Agency Cost per Acquisition Ads 76

Marketing Insider Group

OCTOBER 28, 2021

CMOs want to deliver ROI and show real proof that what they’re doing works. The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding or a multitude of paid digital ads that won’t work ) and then get upset when there’s no business growth. CEOs won’t accept marketing that doesn’t work. Image Source.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

ClearVoice

MARCH 26, 2024

Then, find a target ratio to work toward. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools. Easily use HubSpot for detailed ROI analysis of marketing campaigns and to tailor your content strategies based on lead nurturing data. They let you shout from the rooftops about your success.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Martech Advisor

JANUARY 8, 2020

The HBR article quoted earlier explains, “ CMOs should emphasize that their metrics are valid when evaluating whether marketing activities are working as expected, and that the inherent imprecision in measuring marketing’s financial outcomes does not undermine their validity. HubSpot’s Marketing ROI Formula.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Hubspot

FEBRUARY 6, 2020

Once when I wake up, and once when I get to work. For instance, Wordstream found that sending email campaigns before 10:30 on Thursdays yields 25% CTR , as opposed to Tuesdays at the same time, which earns a 5% CTR. To illustrate this, think about when you typically check your emails and open campaigns.

Email Campaigns 100

Email Campaigns Campaigns Research CTR 100

Anyword

JULY 26, 2022

Use this information as the template for the most specific persona you can create with HubSpot. HubSpot “Make My Persona” Tool. And now — HubSpot. If you want to create a more visual, detailed representation of your customer persona, use HubSpot’s “Make My Persona” tool. What is their job title?

Ad Building 98

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 98

ClearVoice

APRIL 17, 2024

Most of all, metrics provide a guiding light when you’re uncertain about what’s working and what’s not. The goal is to make collaboration as seamless as possible (that goes double if people are working remotely or hybrid). Look at comprehensive platforms like HubSpot , Google Analytics , Salesforce , and Zoho.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Liveintent

DECEMBER 18, 2019

LiveIntent found that clickthrough rates (CTR) for email ads is 3x higher on phones than on desktops. This fits in with HubSpot’s report that the iPhone is the most popular mobile device for reading emails, with 29% of all email opens happening on these devices. Here are five ways to do it. Launch ads across mobile devices.

Ads 103

Ads Mobile Advertising Brand Identity Branding 103

SalesGrape

NOVEMBER 3, 2023

According to HubSpot, tweets with images receive 150% more retweets than those without. Analyzing these metrics allows businesses to identify what works well and what needs improvement within their lead generation efforts. The key is to create content that resonates with your target audience’s needs, interests, and pain points.

Lead Generation 52

Lead Generation Social Media Generation Media 52

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. What’s the current click-through rate (CTR)?

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Tomorrow People

MARCH 23, 2021

Think about all the time and work you invest each day to help your brand become a category leader. What have you done to improve those numbers – and is it working? Tracking, evaluating, and working to improve your conversion rates for each channel is worthwhile. Work to improve the quality of the customer experience you deliver.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Hubspot

JUNE 8, 2023

Increasing CTR on Marketing Emails If you’re not sending email marketing campaigns with an A/B split test on subject lines, you’re missing out. It’s important to have human eyes on most projects that leverage AI, even if that’s just checking the work and editing content. Don’t worry. AI email assistants make this easier than ever.

Marketing AI 65

Marketing AI Tools Work Management Marketing Management 65

Hubspot

JANUARY 28, 2020

SEO, CRM, SERP, CTR, and CToR are all important acronyms that can roll off of the tongue for most of us. If any of these scenarios are pain points at work, it may be time to look into how a CMS can help you streamline processes and organize content. HubSpot offers a CMS that's for businesses at any stage. What about CMS?

CMS Development 67

CMS Development Work Management Marketing Management Landing Pages 67

Metadata

SEPTEMBER 20, 2023

Here’s where the math comes into play and the big reason why B2B marketers are ditching gated content—I’ll use this HubSpot ad to paint the picture. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn. It gets 100,000 impressions but only generates a click-through rate (CTR) of 0.5%.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

Marketing Insider Group

NOVEMBER 9, 2020

We work with our clients to build one from scratch or optimize their current one. For us, Hubspot sort of competes with us on content, but not in any way in the real market. Businesses that sell to secondary or higher ed work their content around school years and understand when these customers are most likely to buy.

Marketing Budget 294

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 294

Heinz Marketing

SEPTEMBER 9, 2021

It can be challenging to grasp the basics of how it works initially. There can be system issues where you must continue to refresh your screen which can interrupt your work flow. HubSpot Marketing Hub. Tie your work to deals closed and contacts created with attribution reporting. 24/7 Customer Support.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

SmarkLabs

JUNE 12, 2023

Here’s a list of 10 leading platforms to consider for your platform: HubSpot : This tool excels in lead generation and allows businesses to create and automate detailed, personalized workflows. Open Rate and Click-Through Rate (CTR) : These metrics are especially important for email campaigns.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Hubspot

MAY 26, 2021

Using a personal or business email can work in the first few months of starting a business but will quickly become ineffective as you grow. Clickthrough rate (CTR). By testing out different subject lines and elements within the body of your email, you can determine what works best. HubSpot's Email Marketing Tool.

Enterprise Management 97

Enterprise Management Work Management Marketing Management Features 97

Metadata

JANUARY 15, 2024

Yeah, it caught our attention, but “AI for a whole new way to work” could apply to any company competing with Microsoft Cloud. When someone needs a new customer relationship management (CRM) tool, you can bet your bottom dollar that Salesforce and Hubspot are the first two companies that’ll come to mind. Spoiler: that’s not true.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Hubspot

JANUARY 23, 2020

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. This platform is a great choice if you feel comfortable with email marketing to the point where you're able to design a workflow that works best for the type of campaign you're rolling out.

Work Management 89

Work Management Marketing Management Budget Programs Software 89

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Do emails work to drive sales? But they also have their pros and cons. In this post, we’ll share important insights into email and social media marketing. In the context of email, there’s no such thing as organic reach.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

NOVEMBER 20, 2019

A couple of months ago, I got an email from HubSpot Academy about the different courses available. They're great to use in this way because the image captivates the reader and the offer encourages them to click, raising that precious CTR for you. These names will help you notate what you're working with (it really helps).

Examples 64

Examples Hubspot Paid Search Agency CTR 64

Hubspot

DECEMBER 18, 2019

Videos can dramatically increase click-through rate (CTR). This approach doubled their CTR. This is one way to use video in email marketing — showcase your brand in email and use it to increase CTR. By doing this, Vidyard reported that Marketo raised their CTR by over 144% due to the personalization of that email.

Email Marketing 101

Email Marketing Video Marketing Effectiveness CTR 101

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. The Perfect Trio.

SEO 61

SEO SERP CTR Click Rate 61

Hubspot

OCTOBER 27, 2020

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. CTR demonstrates how engaging your ad is — and, in particular, whether it's convincing enough to compel visitors to explore your brand further.

Paid Content 101

Paid Content Paid Search Agency Ads Paid Social Agency 101

Atomic Reach

OCTOBER 29, 2018

Does It Work? According to HubSpot , 80% of businesses prefer to communicate via email for business purposes. Click-Through Rate or CTR is the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. To calculate CTR: Impressions/Clicks = Click Through Rate (%).

Email Marketing 81

Email Marketing Planning CTR Open Rate 81

ClearVoice

JANUARY 11, 2021

Let’s first take a deeper dive into the different types of email marketing approaches, how they work, and some best use cases: Big-batch email sends. According to the Blueshift 2020 Benchmark Report , targeted and triggered email sends generally yield higher open rates, click-through rates (CTR), and conversions.

Marketing Automation Services 59

Marketing Automation Services Email Marketing Paid Search Agency Tools 59

Directive Agency

JUNE 12, 2020

Transactional emails have an average CTR of 4.8% , and the overall average CTR is around 2.5%. For example, HubSpot creates their yearly State of Marketing report, which takes information gathered from thousands of marketers and develops unique statistics and trends that only they are providing in the industry.

Activities 72

Activities Search Marketing Work Management Planning 72