Optinmonster

OCTOBER 29, 2023

72% of online marketers describe content creation as their most effective SEO tactic. Making your headline 6-8 words can increase your CTR by 21%. SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. Want more SEO statistics ? We got you covered.

Statistics 93

Statistics Paid Content Stats Blogger 93

Tomorrow People

MARCH 23, 2021

And it’s worth noting that you must evaluate a number of other metrics within your email campaigns – like click-through-rate (CTR) – to get a better understanding of how well it’s working. There's no harm in keeping tabs on metrics your marketing team finds interesting in terms of making tactical decisions.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Metadata

JANUARY 15, 2024

Instead, ditch these tired B2B tactics that focus on product features and lean into the strategies B2C advertisers have been embracing for decades. When someone needs a new customer relationship management (CRM) tool, you can bet your bottom dollar that Salesforce and Hubspot are the first two companies that’ll come to mind.

Budget Programs 52

Budget Programs Cost per Lead Ad Frequency Brand Identity 52

Metadata

SEPTEMBER 20, 2023

This article explores the growth of these tactics and, more importantly, how you can adapt quickly. Here’s where the math comes into play and the big reason why B2B marketers are ditching gated content—I’ll use this HubSpot ad to paint the picture. Let’s say HubSpot’s Marketing team runs this ad on LinkedIn.

Account Based Marketing 52

Account Based Marketing ABM Demand Generation B2B Marketing 52

SmartBug Media

JUNE 2, 2022

Click-Through Rate (CTR). The CTR is calculated as the number of recipients who click through on a link within your email divided by the number of those who opened your email. Content marketing is a commonly used inbound marketing tactic that provides useful content to progress a contact through the buyer’s journey.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Marketing Insider Group

NOVEMBER 9, 2020

We also use tactics like looking at Google autocompletes for the phrase and related searches. For us, Hubspot sort of competes with us on content, but not in any way in the real market. Our paid content promotion gets 80% lower PCP and nearly 6x the CTR of the average company’s paid promotion!

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. < Rankability Checklist.

SEO 61

SEO SERP CTR Click Rate 61

Brandpoint

JANUARY 30, 2019

The copy on the CTA button should be short and to the point — the HubSpot CTA user guide suggests using no more than five words. When writing CTA copy, use these tried-and-true tactics long known to copywriters: Create a sense of urgency and give users a reason why it’s important to act now rather than later. Test your CTA.

Top of Funnel 129

Top of Funnel Effectiveness Urgency Marketing Click Rate 129

Huptech Web

DECEMBER 14, 2023

more social shares than other types of headlines (Backlinko) Email Marketing 95% of marketers who use generative AI for email creation rate it effective, with 54% rating it very effective (HubSpot’s State of Generative AI) 99% of email users check their inbox every day, with some checking 20 times a day.

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Directive Agency

JUNE 12, 2020

Lead generation tactics that improve activation. Transactional emails have an average CTR of 4.8% , and the overall average CTR is around 2.5%. This allows your company to provide value for customers without having to ask for anything in return. But where do you start? Email drip campaigns + automation.

Activities 72

Activities Search Marketing Work Management Planning 72

SmartBug Media

MARCH 17, 2020

Instead, they’d prefer shortcuts -- Negative SEO tactics -- aimed at knocking down the honest competition and taking those coveted top spots through deceit. Installing security plugins (If you're a HubSpot user, read about the tools built-in security here ). Not surprisingly, there are a few bad apples. What is Negative SEO?

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

SmartBug Media

APRIL 10, 2019

Back in 2012, Hubspot noted that “the average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR.”. Write an article, comment on other blogs, or do a guest post, and start to show the impact that those little tactics have on traffic and lead flow. Start Small.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

Lake One

AUGUST 6, 2019

You should know by now that random acts of marketing (executing marketing tactics that aren’t part of an overarching strategy) are a major don’t in our book and that definitely applies to emails. HubSpot recommends doing a quick gut check before you send your next email by asking yourself these questions. Email Marketing Goals.

Email Marketing 40

Email Marketing B2B Marketing Lead Ranking Burn Rate 40

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. To solve for this issue, I reached out to a few IT specialists at HubSpot and ended up speaking to two developer support specialists.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Content Marketing Institute

JUNE 7, 2018

based on a HubSpot study. Print ads and other outbound marketing tactics net a close rate of 1.7%.). Compare content marketing ROI to the return from other tactics. You might be asked to explain whether content marketing is better than paid marketing or paid search tactics. Here’s how.

Paid Search Agency 101

Paid Search Agency ROI Buy Content Marketing 101

Valasys

NOVEMBER 25, 2019

According to a HubSpot survey involving 3,000 customers, 56% of the customers aged 25-34 years & 54% of the customers aged between 35-44 years want to see more videos from the brands they follow or from the ones which are their favorites. . The B2B video marketing tactics in 2020 will be driven by creative videos & data-driven videos.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

seo.co

OCTOBER 27, 2020

Source: Hubspot. Without such a mechanism, SEOs and webmasters okay with black hat tactics could produce and build up new websites on a more frequent basis. There is one tactic you can use to avoid the Google Sandbox effect altogether: buying an existing domain with established authority. So where does the truth lie?

Google 116

Google Effectiveness Domain CAN-SPAM 116

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Meerkat Marketing

FEBRUARY 6, 2023

Additionally, you can use tactics such as A/B testing to optimize your website and marketing campaigns for maximum performance. Marketing automation platforms like Hubspot , Pardot and Marketo are designed to help organizations automate repetitive tasks and streamline marketing efforts.

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Hubspot

MAY 25, 2016

For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. Clickthrough Rate (CTR).

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

Hubspot

FEBRUARY 18, 2015

Knowing that they impact CTR why would you ignore them? Once you’re using these tactics you can build upon them. You have about 215 total characters (or 512px by 100px) to persuade searchers to click on your listing in SERP. 215 characters include the page title and Meta description. Conclusion.

Tactics 28

Tactics SEO SERP Keywords 28

The Lead Agency

APRIL 14, 2024

Podcasting is not new, but B2B businesses are starting to see new ways to utilise this old marketing tactic. Tactics tailored to Gen X are not going to get you far. Customer behaviour data: Website visit duration, pages viewed, click-through rates (CTR), and interaction with online content. INsight’s B2B insurance news podcast.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

JULY 14, 2016

And that's where HubSpot and Social Bakers' new ebook The Future of Facebook Advertising comes in. million Facebook and Instagram ads to help you perfect your Facebook advertising tactics. Which types of Facebook ads are becoming more and less competitive in each market based on CTR, CPC, ad distribution, and budget.

Facebook 28

Facebook Advertisements Advertising CPC 28

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Every year, their percentage would go up.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

The Lead Agency

JUNE 23, 2019

Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business. Despite the fact that featured snippets don’t require the user to click through, research from HubSpot found that business with featured snippets actually seen a dramatic increase in click-through rate (CTR).

SEO 48

SEO Paid Search Agency Trends SERP 48

Hubspot

JULY 15, 2020

ABM is a Mindset, Not an Isolated Tactic. While ABM is often ranked among tactics like 'email marketing' or 'display advertising' or 'social media marketing', it's actually more of a mindset. This will look like CTR, CPM, CPA, CTOR, etc. First, you'll want to look at campaign metrics to make slight tweaks or optimizations.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Hubspot

APRIL 6, 2015

Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. While growing in popularity, this advertising tactic is still surprisingly underutilized. See you there!

Conversion Rate 28

Conversion Rate Conversion Cost Per Click Click Rate 28

Unbounce

JULY 6, 2020

Research by Hubspot shows that more form fields resulted in fewer conversions. This little button’s copy may not seem important, but the right tweaks to CTA buttons can increase your CTR by up to 90%. This tactic helps them and builds their trust in you at the same time. Your CTA needs to invoke action.

Lead Capture 145

Lead Capture Paid Content Lead Scoring Lead Ranking 145

Hubspot

APRIL 29, 2013

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. Those are extremely annoying.)

Stats 28

Stats Display Banner Ads Advertisements 28

Content Standard

MARCH 11, 2015

CTR, CTA, CPC, MER, ROI, and did I catch a niner in there? HubSpot , the pioneer of inbound marketing, says it’s “about creating and sharing content with the world. Brand journalism isn’t another marketing medium or tactic, it’s a mentality. What Is Inbound Marketing? could it be content marketing? .”

Inbound Marketing 40

Inbound Marketing Content Marketing Brand Identity Branding 40

Hubspot

NOVEMBER 4, 2015

This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. HubSpot data clearly indicates that by going through this process, the odds of your team meeting these goals goes up dramatically.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

Hubspot

APRIL 7, 2014

Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. This isn''t only a problem with your repeat visitors, either -- since so many blogs implement this tactic, even your new visitors are ignoring your "additional content" or "recommended next steps.". Oh, the horror.)

CTR 28

CTR Landing Pages Click Rate Clickthrough 28

Hubspot

MAY 18, 2017

Myth: Facebook Ads are best for bottom-of-the-funnel marketing tactics. Fact: Some marketers think advertising is primarily a bottom-of-the-funnel tactic, but Facebook Ads can actually work well for each stage of the funnel. As more Page Like ads have saturated people's News Feeds, click-through-rate (CTR) on these ads have decreased.

Cost Per Click 75

Cost Per Click Top of Funnel Allocation Facebook 75

Hubspot

AUGUST 26, 2011

Using social sharing buttons in email messages results in a 30% higher click-through rate (CTR) on average, according to a study by GetResponse. Messages with three or more social sharing icons generated a 28% higher CTR than messages with one icon and a 55% higher CTR than messages with no social sharing icons.

Social Media 28

Social Media CTR Media Social Networks 28

Hubspot

SEPTEMBER 3, 2013

Many of these emails average a 19% click-through rate (CTR) , and some are as high as 55% (wowza). With an industry average CTR of 0.42% , these organizations show they got the stuff for successful email marketing. Children''s Musical Theater (55% CTR). The Society for Financial Awareness (SOFA) (13% CTR). MAPI (12.5%

Email Marketing 28

Email Marketing CTR Paid Search Agency Advertising Agencies 28

Hubspot

JANUARY 3, 2012

But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). If you're not sure how to go about improving your email CTR, here are 11 sure-fire ways to do it. What one tactic has worked the best for you?

Click Rate 28

Click Rate CTR Urgency Marketing Mobile Marketing 28