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How to Create the Ultimate Lead Capture Page: 11 Tips for 2020

Unbounce

I created my first lead capture page four years ago when I started my business. I wanted to advertise my services, grow my brand, build an audience, and land clients. here’s what I wish I knew when I created my first lead capture page. What’s a Lead Capture Page?

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Press Play on Your B2B Revenue Growth: 6 Benefits of Video Marketing

Lake One

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Source: HubSpot. What is Video Marketing.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

Changes to content often impact this, so if you look at it on the page level, it's very useful! . Landing Page Performance (views and conversions). Marketing Qualified Leads Conversions. CTR, Unique CTOR, Forwards/Shares and links clicked on. Page views are important to me. More specific, so a bit better.

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Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Email reports and analytics dashboards help marketers make data-oriented decisions to improve email campaign performance based on factors such as open rate,click-through rate (CTR), device used to read email etc. After all the efforts and investments that go into your email campaigns, you do not want your emails to land in Spam.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

As you'll see, there are two types of campaigns that you can create: Sponsored Content, which is used to "attract new followers to your company or showcase page" and "drives engagement with company-specific content.". That said, Sponsored Content is still highly valuable -- to learn more about it, check out this page.

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10 Data Points You Need to Convert More Customers

Hubspot

While there are a few methods for nurturing leads, one of the most commonly utilized methods for implementing a lead nurturing campaign is email. HubSpot's own research indicates that lead nurturing emails generate an 8% click-through rate (CTR), compared to the measly 3% CTR that untargeted email blasts yield.

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The Sophisticated Marketer's Guide to Generating More Leads With SlideShare

Hubspot

If your title is too long, your SERP CTR could plummet. HubSpot’s Sidekick team ran a test to see if making the last CTA in the SlideShare as the final step in the story increased conversions. More new leads for you, much less work for your leads. ( Bonus: If you''re a PRO user, use the lead capture forms.