Hubspot

OCTOBER 2, 2018

What is Google Search Console? That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. This guide covers: Adding your website to Google Search Console.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

JUNE 3, 2020

Since we all have limited bandwidth, it’s a good idea to narrow down the key metrics that really give you meaningful insight into what’s working -- and what isn’t -- in your paid search campaigns. Assess your keywords. Usually, the keywords you're targeting should have high search volume. Click-Through Rate.

PPC 99

PPC Campaigns Paid Search Agency Adwords 99

SmartBug Media

MAY 12, 2022

SmartBug® has written a ton of helpful content on inbound marketing , but here’s a quick refresher via HubSpot : “The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. Paid search. Ensure this keyword is present in your: Title.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

Hubspot

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Build a keyword strategy based on your research. Identify, build, or refine your campaign's landing pages.

PPC 101

PPC Template Work Management Marketing Management 101

Anyword

JULY 26, 2022

Popular keywords. Use this information as the template for the most specific persona you can create with HubSpot. HubSpot “Make My Persona” Tool. And now — HubSpot. If you want to create a more visual, detailed representation of your customer persona, use HubSpot’s “Make My Persona” tool.

Ad Building 95

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 95

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Search Engine Land.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

OCTOBER 27, 2020

Lower Click-Through Rates (CTRs). Your click-through rates (CTR) are arguably among the most important metrics to measure when it comes to tracking and addressing ad fatigue. CTR demonstrates how engaging your ad is — and, in particular, whether it's convincing enough to compel visitors to explore your brand further.

Paid Content 101

Paid Content Paid Search Agency Ads Paid Social Agency 101

seo.co

OCTOBER 27, 2020

If you’ve recently launched a new website, but you don’t seem to be making progress in search engine rankings, there’s a chance you’re suffering from a Google Sandbox Penalty—otherwise known as the Google Sandbox Effect. Source: Hubspot. The level of keyword competition. Or are you? So where does the truth lie?

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

JULY 18, 2019

There are two popular search strategies by which organizations solve this problem -- Search Engine Optimization (SEO) and Pay-Per-Click (PPC). Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page?

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

B2B Marketing Insights - WE

MARCH 16, 2022

Ranking at the top of the search engines can be a royal pain in the butt for small businesses. There are literally hundreds of algorithm factors that can mean reaching the top or being buried deep in Google search results pages. What is SEO (Search Engine Optimization) and why do you need it. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

FEBRUARY 27, 2019

YouTube is the second largest search engine in the world , so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is leveraging tags. What are tags for YouTube? Why Are YouTube Tags Important?

Tagging 93

Tagging Youtube Cost Per Click CTR 93

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). If you’re wondering where you can find pay-per-click ads, they’re the results you see before and to the right of the organic search results.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

AUGUST 19, 2020

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. What Marketers Can Learn About Keywords, Rankings, and Users. As it does, keywords are becoming less integral to a high ranking.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Use structured data. Sitelinks.

SEO 61

SEO SERP CTR Click Rate 61

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. The SEO team now delivers a fresh Search Insights Report (what we've come to affectionately call the "SIR") to us every quarter, which are packed with blog topics vetted for search potential.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

SmartBug Media

MARCH 17, 2020

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Hubspot

JUNE 26, 2020

When I secured my refill, I thought about all of the options I'd been given for "ground coffee beans," and how many ads I clicked on or ignored because they didn't match my search intent. Negative keywords. To make sure your ad gets seen by the right people, you'll want to add "university," and "business class," as negative keywords.

Keywords 96

Keywords Paid Search Agency Advertising Agencies Social Media 96

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Example: webmasters who hope to rank for a “navigational or informational” keyword with a transactional, page or vice versa. Google Search Console.

SERP 74

SERP Optimization Content Keywords 74

ClearVoice

JANUARY 8, 2024

Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service. These provide the data necessary to help you identify the next steps. Some examples: Google Analytics: Tracks website traffic and user behavior.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Hubspot

NOVEMBER 24, 2017

Is the search term itself losing traction? Has the post declined in the rankings for a major keyword? Is the search term itself losing traction? Go to SEMrush and enter the post URL into the top search bar. Find the highest-volume keyword the post is ranking in the top five for. Let's get started.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Moz

FEBRUARY 20, 2019

Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. As you’ll see below, organic search is their biggest channel in many ways. You're not making an automated report — even a HubSpot intern can do that. Keyword Hero.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. George’s Linkedin profile will make you a Hubspot expert. Jeanne posts case studies, blogs on click-through-rates, drip email marketing campaigns, ROI generations, and everything that has the keyword email marketing in it.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Marketing Institute

JUNE 7, 2018

Your content marketing strategy that calls for crafting a blog and posting three times a month targeting keywords your desired audience is using to search, that’s the engine. In particular, search for case studies that show gains from content in terms of hard data. based on a HubSpot study. Here’s how.

Paid Search Agency 101

Paid Search Agency ROI Buy Content Marketing 101

Meerkat Marketing

FEBRUARY 6, 2023

SEMrush: This is a marketing tool that provides data on organic search, paid search, and display advertising. It helps businesses to track their own and their competitors’ rankings, ad copy, and landing pages, and research keywords. Ahrefs: This is a tool that provides data on backlinks, organic search, and paid search.

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Forbes) 93% of online experiences start with a search engine. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. Semrush) 75% of users don’t look beyond the first page of search results.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. A featured snippet is a concise response to a Google search query. The number of featured snippets on search engine results pages (SERPs) has grown 328% since summer 2015. Here's how we found out.

Traffic 76

Traffic Features Google SERP 76

Hubspot

MAY 23, 2019

When industry competitors' congest search engines, the GDN can be a great alternative. With it, there’s less competition for inflated keyword bids, so you're more likely to reach users actively searching for your products and services. Since you can target more than just keywords, you aren't limited to the Google results page.

Display 77

Display Google Marketing Analytics Tools Paid Search Agency 77

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). Search vs. Display Ads: What's the Difference? Average Clickthrough Rate (CTR).

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. The snippet displays content from within one of the pages ranking on page one that directly answers the question searched for without the user having to visit the actual page.

Features 28

Features Google CTR SERP 28

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? 2) Optimize headlines to boost CTR.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

MAY 25, 2016

Keyword Targeting: One of Twitter’s major advantages is the ability to target specific keywords and hashtags. For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Clickthrough Rate (CTR).

Paid Content 73

Paid Content Cost Per Click Social Media Top of Funnel 73

The Lead Agency

JUNE 23, 2019

There are over 65,000 searches conducted on Google every second. Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. In order to do this, you need a killer B2B SEO strategy in place.

SEO 48

SEO Paid Search Agency Trends SERP 48

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Metadata

JULY 21, 2022

Not only does paid search go into greater depth than native social analytics, but the insights it provides are also invaluable and can help you formulate a solid plan of action. Look-alikes and interest targeting: Twitter ads let you define your audience according to keywords and shared interests. 3) The data they provide is gold.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Hubspot

OCTOBER 3, 2018

Today, the search engine accounts for over 200 factors when it determines a SERP’s pecking order, so it’s nearly impossible to optimize your website and content for each of its ranking factors. The search engine uses your domain authority to make sure you can provide the highest-quality content about your specific subject matter.

Domain 78

Domain SEO SERP High Quality Lead 78

accelerate agency

APRIL 23, 2020

HubSpot CTA Test. HubSpot is a recognisable name in the marketing and SEO field. HubSpot tested whether to provide a link to the form or to embed the form in the posts themselves. HubSpot’s test found that their in-line CTA option improved the conversion rate by 71%. They have a massive online presence and a popular blog.

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Hubspot

DECEMBER 17, 2019

While Google is still the number one traffic source for most sites on the web, over half of all searches these days result in no click at all. It's frustrating when so much of your reporting and success metrics are tied up in the very details that are becoming rarer and rarer as Google redefines what it means to search. Traffic is a.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94