Tomorrow People
MARCH 23, 2021
And it’s worth noting that you must evaluate a number of other metrics within your email campaigns – like click-through-rate (CTR) – to get a better understanding of how well it’s working. Email Marketing Performance Email marketing results may matter more to B2B companies than a consumer brand might.
Tomorrow People
MARCH 22, 2018
If you start to think of that single action as one link in a chain of events, it’s a lot more insightful: that well-written idea may be hitting the visitor at the wrong moment, as Hubspot suggests. That high CTR may be wasted because too few visitors are making it to the page.
Tomorrow People
JANUARY 7, 2021
As Hubspot suggests, that well-written idea may be hitting the visitor at the wrong moment. That high CTR may be wasted because too few visitors are making it to the page. Maybe they communicate one idea well, or scoop up a high percentage of clickthroughs.
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