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87 More Vital Social Media Marketing Facts and Stats for 2012


Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).

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Best Twitter Guides, Tips and Tools of 2010


8 Ways to Not Get ReTweeted by HubSpot Blog. Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted. What types of information are worth sharing, beyond blog posts? by Ask Aaron Lee.

14 Ways to Increase Your Clickthrough Rate on Twitter


Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. According to SignUpTo , the more followers you have, the fewer clicks you''re getting on your tweets: Users with 50 - 1,000 followers had a 6.16% CTR. Users with 1,000 - 5,000 followers had a 1.45% CTR. Users with 5,000 - 10,000 followers had a 0.55% CTR.

How to Optimize Your Content for Google's Featured Snippet Box


In fact, it's dramatically increased the click-through rate (CTR) of results ranking within it. From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet?

How to Find and Target High-Value Keywords for Your Business


I worked with many startups before I joined HubSpot, and scouring Google Keyword Planner every day for keywords to fuel my blog posts drove me close to insanity. A: Export your keywords and work out your CTR averages. You may have seen clickthrough rate (CTR) studies such as this one in the past, but they’re anecdotal at best because every website is different. I know. Sweet!

What Does the Future of Facebook Advertising Look Like? [New Data]


And that's where HubSpot and Social Bakers' new ebook The Future of Facebook Advertising comes in. Which types of Facebook ads are becoming more and less competitive in each market based on CTR, CPC, ad distribution, and budget. While the content your business creates is important, delivering it to the right people is easily half the battle. Social Media Advertising Daily Promo

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A Data-Driven Guide to Writing Better Headlines [Free Ebook]


That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines. Bracketed clarifications, which are clarifications of the type of content represented by the headline -- e.g. [Infographic] -- increase CTR when included in headlines. Tweet This]. Tweet This]. Tweet This]. Content Creation Daily

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide


And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. For example, when promoting a book to college professors, leading the title with the words, "College Professor's Guide to" may generate a higher CTR than generic, un-targeted copy. Look at the CTR of each one -- is one out-performing the other(s)?

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Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing


While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. So what's the marketer's equivalent to transactional emails? The Benefits of Thank-You Emails.

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Choosing a Video Platform: What to Evaluate for Marketing and Sales


Identify if it has built in optimization features such as A/B split testing , CTR reporting, and insights on actual audience engagement that will help you understand what’s driving conversions or where viewers are dropping off. When you’re on the hunt for a VP, consider a full list of options that you should be looking for. Outline Your Needs First. 12 Key Evaluation Criteria. Conclusion.

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The Essential Marketing & Sales Metrics Your Team Should Track


HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered. Similar to the email marketing manager's role, the conversion manager needs to look at the clickthrough rate (CTR).

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Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates


Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. I''ll cover the massive changes you can make, and HubSpot''s Lanya Olmsted will share optimizations large and small that have impacted HubSpot''s conversion rates.

Marketing Research to Bookmark for Your Next Blog Post


Here are two of Siege’s “closer look” research articles: Which Keywords Have the Worst CTR? 19) HubSpot. You may already be familiar with what we do here at HubSpot, but just in case: We’re an inbound marketing and sales platform. Source: HubSpot. For the latest free research on all things marketing, subscribe to get the latest reports and surveys from HubSpot Research.

A Simple Guide to Mastering the Basics of Effective Social Media Advertising


For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. Clickthrough Rate (CTR). If you have a low CTR, try narrowing your targeting or creating new ad designs.

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9 Real-Life Conversion Rate Optimization Tests to Try Yourself


1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. Here at HubSpot, we were curious if our readers we developing static CTA blindness -- so we decided to run a test to see if we could increase our CTA clickthrough and conversion rates without being a huge, annoying marketing jerk. This story comes from the Sidekick team at HubSpot. The result?

How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]


Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts. In this test, the slide - in CTA had a 192% higher CTR and generated 27% more submissions. But the question is. Oh, the horror.)

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Longer Tweets Generate More Clicks on Twitter [New Data]


One of the most common questions asked has been regarding click-through-rates (CTR). I started by analyzing the length of 200,000 link-containing tweets as well as the CTR the links in those tweets generated. I calculated CTR as the number of clicks on a link divided by the number of followers the user had when he/she tweeted it. Connect with HubSpot

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Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines


This infographic draws data from Hubspot and Outbrain to analyze the results of over three million headlines and see what impact each had on ultimate traffic engagement. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. Sure it reduces CTR… but using the word “amazing” increases engagement by an incredible 262%! It’s hard to overstate the value of a good title or headline.


Are Facebook Clicks Totally and Utterly Meaningless?


So, I decided to sit down with Amanda Sibley here at HubSpot who manages our own Facebook ad campaigns to get her take on the subject of whether Facebook clicks matter, or not. In fact, Sponsored Stories actually see 2-4X higher CTR than our other Facebook ads. And that CTR matters, even when engagement is a primary metric we track for Sponsored Stories. Clicks don't matter.

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How to Detect, Repair & Profit From Underperforming Content


According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. 2) Optimize headlines to boost CTR. Unfortunately, not every piece of content you create is going to be a winner. Fresh.

How to Get More People to Open Your Emails [Video]


We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. You cross your fingers and hope. Anybody?

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A SaaS Marketing Plan for High Growth Companies


HubSpot data clearly indicates that by going through this process, the odds of your team meeting these goals goes up dramatically. They include HubSpot's prodigious blog, UnBounce's reflections of content success, Wistia's learning library and SEOMoz's vibrant SEO community, to name a few. Photo Credit: HubSpot. The Four Core Tenets of a SaaS Marketing Plan. 1) Goal setting.

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20 Facebook Ad Metrics Marketers Should Know


CTR (Click-Through Rate). Social CTR. Theoretically, this number should be higher than the general CTR, because the ad was targeted at a personal friend who'd already 'Liked' the page, thus demonstrating social proof. Unique CTR. It’s best to have your Unique CTR come close to your CTR. Connect with HubSpot Impressions. Social Impressions.

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30 Thought-Provoking Lead Nurturing Stats You Can't Ignore


27) Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. Source: HubSpot ) Tweet This Stat. Source: HubSpot ) Tweet This Stat. Connect with HubSpot We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!).

Banners Have 99 Problems And A Click Ain’t One

B2B Marketing Insider

Hubspot ). million people and resulted in 416,000 clickthroughs at an >8% CTR. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. The First Banner Ad. users.

New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]


In just a few hours, SEOmoz CEO Rand Fishkin and HubSpot CTO Dharmesh Shah will reveal the results from the SEOmoz annual industry survey on the state of SEO and internet marketing in their joint webinar at 1 p.m. In fact, our own social media lead generation team at HubSpot is big advocates for these two networks! Tune into the co-hosted SEOmoz-HubSpot webinar today at 1 p.m.

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How to Nail Down the Perfect Website Navigation


A shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. While some of our content offers garner a lot of traffic, the most common pages viewed by people who ended up buying HubSpot software were the products page , pricing , about-us page , case studies and partners. Card Sorting Practice.

12 Tips for Writing Clickable Search Ad Copy


According to a recent HubSpot Research study , 33% of respondents said their primary device was their phone. Just that one change increased CTR by.38%! Content creation is an essential part of a marketer's day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience. What Is a Search Ad? Join today!".

Which Links in Your Email Marketing Get the Most Clicks?


To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends. If you're not using a P.S., start adding it to your marketing emails and watch your CTR climb.

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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]


The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. 5 Simple Secrets to B2B Lead Generation on Facebook from HubSpot All-in-one Marketing Software. At HubSpot, we create content like blog posts, presentations, templates, and ebooks that aim to make the jobs of marketers easier. It''s so simple.

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How 7 Experts Solve Their Most Painful Email Marketing Problems


In fact, data from HubSpot Social Media Scientist Dan Zarrella shows that marketers who segmented their email database into 2-6 lists saw an 8.3% In the test, we saw that the control (From "HubSpot") had a 0.73% CTR while our treatment (from "Maggie Georgieva, HubSpot") had a 0.96% CTR -- the personalized "From" field was a clear winner with 99.9% confidence.

24 Exceptional Email Marketing Tips, Techniques and Tactics


The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. 25 Clever Ways to Grow Your Email Marketing List by HubSpot. 6 Lead Nurturing Emails Every Business Should Send by HubSpot. 7 Critical Things Every Lead Nurturing Email Needs to Communicate by HubSpot. Adam T. Between 0.5 to 5.2%).

A Simple Formula for Writing Kick-Ass Blog Titles


Templates tend to be particularly powerful for CTR: We found that adding "[Template]" to our titles got the most average views of all bracketed terms. Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. Look, I said ass. And in a minute, you''ll know why. Titles are what sell the content. So let''s just dive right in, shall we? 2) Stay accurate.

How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight


For example, if a user searched for ‘inbound marketing’ and a HubSpot blog post was shown as the fifth result on the first search results page, this would be counted as one impression for the search term ‘inbound marketing’. Clickthrough rate (CTR) is the percentage of times a page from your website was selected from the full page of results by the user. Interpreting the CTR Story.

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Best Social Media Stats and Market Research of 2010 (So Far)


New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog. Yet for paid [italics] clicks, keywords of 4-6 words in length drive the highest average CTR at 1.1-1.2%. Social Media Statistics. Indonesia.

International SEO 101: Which Domain Structure Should You Use?


For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. If you are debating whether ccTLD is the right choice for your site, it might be a good idea to launch a test on AdWords using a ccTLD as your display URL and measure whether there is any change in CTR. Domain Architecture Options. users. For example, a U.K. What Does Google Think?

How to Convert Casual Blog Visitors Into Dedicated Subscribers


According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. So instead of that convoluted message directing people to the little module on your blog’s homepage, you can just say something like, “Visit [link] to subscribe to the HubSpot Blog!” In fact, 13% of monthly traffic to the HubSpot Blog comes from email. If you’re not a HubSpot user, you can also create CTAs using a tool like PowerPoint , or hire a designer to do the work for you.