87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones. ( HubSpot ).
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Ways to Not Get ReTweeted by HubSpot Blog. Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted. What types of information are worth sharing, beyond blog posts? by Ask Aaron Lee.
14 Ways to Increase Your Clickthrough Rate on Twitter
MARCH 19, 2015
Wow -- all by improving the clickthrough rate (CTR) of your tweet? Data shows the average Twitter CTR is 1.64%. According to SignUpTo , the more followers you have, the fewer clicks you''re getting on your tweets: Users with 50 - 1,000 followers had a 6.16% CTR. Users with 1,000 - 5,000 followers had a 1.45% CTR. Users with 5,000 - 10,000 followers had a 0.55% CTR.
How to Optimize Your Content for Google's Featured Snippet Box
FEBRUARY 9, 2016
In fact, it's dramatically increased the click-through rate (CTR) of results ranking within it. From a sample of just under 5,000 queries, I found that the CTR to the HubSpot website for high volume keywords increased by over 114% , even when we ranked #1 (just below the Featured Snippet -- like in the example below). How often does HubSpot rank within the Featured Snippet?
How Do Your Google AdWords Metrics Compare to Industry Averages? [New Benchmark Data]
APRIL 12, 2016
The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). HubSpot Marketing customers: We recently launched a Google AdWords integration via HubSpot Ads to help you better measure and optimize your ad campaigns.).
10 Horrifying Stats About Display Advertising
APRIL 29, 2013
We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468x60 banner has a 0.04% CTR. So here they are. 10 Shocking But True Display Advertising Stats. Source: Solve Media ) Tweet This. seconds.
A Data-Driven Guide to Writing Better Headlines [Free Ebook]
FEBRUARY 19, 2015
That’s why HubSpot and Outbrain teamed up to bring you a data-driven guide to writing effective titles and headlines. Bracketed clarifications, which are clarifications of the type of content represented by the headline -- e.g. [Infographic] -- increase CTR when included in headlines. Tweet This]. Tweet This]. Tweet This]. Content Creation Daily
Why Thank-You Emails Are the Untapped Gold Mine of Email Marketing
OCTOBER 18, 2012
While we can easily theorize that thank-you emails would be beneficial to a company's marketing mix, we at HubSpot wanted to analyze just how engaging they are in practice. Using HubSpot's Email tool we dug into the open and clickthrough rates (CTR) of our thank-you emails. So what's the marketer's equivalent to transactional emails? The Benefits of Thank-You Emails.
The Essential Marketing & Sales Metrics Your Team Should Track
SEPTEMBER 16, 2015
HubSpot customers: You can track and report on many of these metrics yourself using HubSpot's new Reporting Add-on.). Clickthrough rate (CTR) is calculated by taking the number of clicks per email, and dividing it by the number of emails that were delivered. Similar to the email marketing manager's role, the conversion manager needs to look at the clickthrough rate (CTR).
Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates
APRIL 6, 2015
Before I get started, if you''d like to learn in detail about some of the most impactful CRO hacks out there, then click here to register for a webinar this Thursday, April 9, 2015 as part of HubSpot''s #CRODay celebrations. I''ll cover the massive changes you can make, and HubSpot''s Lanya Olmsted will share optimizations large and small that have impacted HubSpot''s conversion rates.
A Simple Guide to Mastering the Basics of Effective Social Media Advertising
MAY 25, 2016
For example, here at HubSpot, we promoted an industry-specific piece of content — The Little Book of Inbound for Finance Marketers — on both LinkedIn and Facebook. Impressions, clickthrough rate (CTR), cost per click (CPC), likes, shares, frequency, relevance, and much more. Clickthrough Rate (CTR). If you have a low CTR, try narrowing your targeting or creating new ad designs.
9 Real-Life Conversion Rate Optimization Tests to Try Yourself
NOVEMBER 14, 2014
Below are nine fascinating case studies to inspire your next conversion optimization test. 1) Slide-in CTAs increased CTR by 192% and generated 27% more submissions. Here''s an example of the slide-in: To test this out, we added slide-in CTAs to 10 of HubSpot''s highest-trafficked blog posts. This story comes from the Sidekick team at HubSpot. The result? Spoiler: It did.
Longer Tweets Generate More Clicks on Twitter [New Data]
SEPTEMBER 27, 2011
One of the most common questions asked has been regarding click-through-rates (CTR). started by analyzing the length of 200,000 link-containing tweets as well as the CTR the links in those tweets generated. calculated CTR as the number of clicks on a link divided by the number of followers the user had when he/she tweeted it. Connect with HubSpot
How to Add Slide-In Calls-to-Action to Your Blog Posts [Tutorial]
APRIL 7, 2014
Typically, many blogs (including HubSpot''s blog) end each post with a call-to-action (CTA) that leads to a landing page. Over the course of a month, I ran a test where I added these slide-in CTAs to ten of HubSpot''s highest-trafficked blog posts. In this test, the slide - in CTA had a 192% higher CTR and generated 27% more submissions. But the question is. offset().top
How to Detect, Repair & Profit From Underperforming Content
OCTOBER 7, 2016
According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Start with this beginner's guide. ). 2) Optimize headlines to boost CTR. Is the Content Really Failing? Entertaining.
Interesting Infographics: Data-Driven Strategies for Writing Better Titles & Headlines
MAY 22, 2015
This infographic draws data from Hubspot and Outbrain to analyze the results of over three million headlines and see what impact each had on ultimate traffic engagement. Those headlines that included bracketed clarification (such as including [interview] or [photo] in the title) saw an increase of 38% on clickthrough rate (CTR), while the words “photo” improved CTR by 37% and “who” by 22%. Sure it reduces CTR… but using the word “amazing” increases engagement by an incredible 262%! It’s hard to overstate the value of a good title or headline.
Are Facebook Clicks Totally and Utterly Meaningless?
OCTOBER 3, 2012
So, I decided to sit down with Amanda Sibley here at HubSpot who manages our own Facebook ad campaigns to get her take on the subject of whether Facebook clicks matter, or not. In fact, Sponsored Stories actually see 2-4X higher CTR than our other Facebook ads. And that CTR matters, even when engagement is a primary metric we track for Sponsored Stories. Clicks don't matter.
How to Get More People to Open Your Emails [Video]
JUNE 2, 2014
We conducted a test to compare a generic “HubSpot” sender name to a personal name of someone from the marketing team. Our control generated a 0.73% CTR, and the personalized version generated a 0.96% CTR. For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. You cross your fingers and hope. Anybody?
A SaaS Marketing Plan for High Growth Companies
NOVEMBER 4, 2015
HubSpot data clearly indicates that by going through this process, the odds of your team meeting these goals goes up dramatically. They include HubSpot's prodigious blog, UnBounce's reflections of content success, Wistia's learning library and SEOMoz's vibrant SEO community, to name a few. Photo Credit: HubSpot. The Four Core Tenets of a SaaS Marketing Plan. 1) Goal setting.
20 Facebook Ad Metrics Marketers Should Know
JANUARY 19, 2012
CTR (Click-Through Rate). Social CTR. Theoretically, this number should be higher than the general CTR, because the ad was targeted at a personal friend who'd already 'Liked' the page, thus demonstrating social proof. 8. Unique CTR. It’s best to have your Unique CTR come close to your CTR. Connect with HubSpot Impressions. Social Impressions.
30 Thought-Provoking Lead Nurturing Stats You Can't Ignore
JANUARY 18, 2012
27) Lead nurturing emails generate an 8% CTR compared to general email sends, which generate just a 3% CTR. Source: HubSpot ) Tweet This Stat. Source: HubSpot ) Tweet This Stat. Connect with HubSpot We've got some news for you, inbound marketers, and it might come as quite a shock: your job doesn't necessarily stop at lead generation (GASP!).
Banners Have 99 Problems And A Click Ain’t One
B2B Marketing Insider
JULY 21, 2015
Hubspot ). million people and resulted in 416,000 clickthroughs at an >8% CTR. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. Click fraud: Websites that fake clicks on banners. The First Banner Ad. users.
New Data Reveals How Marketers Use Social Media [INFOGRAPHIC]
AUGUST 20, 2012
In just a few hours, SEOmoz CEO Rand Fishkin and HubSpot CTO Dharmesh Shah will reveal the results from the SEOmoz annual industry survey on the state of SEO and internet marketing in their joint webinar at 1 p.m. In fact, our own social media lead generation team at HubSpot is big advocates for these two networks! Tune into the co-hosted SEOmoz-HubSpot webinar today at 1 p.m.
12 Tips for Writing Clickable Search Ad Copy
JULY 7, 2016
According to a recent HubSpot Research study , 33% of respondents said their primary device was their phone. Just that one change increased CTR by.38%! Content creation is an essential part of a marketer's day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience. What Is a Search Ad? Join today!".
How to Nail Down the Perfect Website Navigation
AUGUST 14, 2013
shot from a card-sorting exercise here at HubSpot Headquarters. Below you can see an example of the conversion assists report for HubSpot. While some of our content offers garner a lot of traffic, the most common pages viewed by people who ended up buying HubSpot software were the products page , pricing , about-us page , case studies and partners. Card Sorting Practice.
5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
SEPTEMBER 30, 2013
The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. Simple Secrets to B2B Lead Generation on Facebook from HubSpot All-in-one Marketing Software. 1) You Don''t Need a Facebook Strategy. I once went to a marketing conference. I don''t remember the name of it. It''s so simple. It shouldn''t.
Which Links in Your Email Marketing Get the Most Clicks?
JULY 11, 2012
To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. Before we reveal the findings of this analysis, let’s cover the various link types we feature in our HubSpot email sends. If you're not using a P.S., start adding it to your marketing emails and watch your CTR climb.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
New Chart: Survey Says Inbound Marketing Budgets on the Rise by HubSpot Blog. The Ultimate List: 100+ Facebook Statistics [Infographics] by HubSpot Blog. Small Businesses That Blog Have 102% More Twitter Followers by HubSpot Blog. Yet for paid [italics] clicks, keywords of 4-6 words in length drive the highest average CTR at 1.1-1.2%. Social Media Statistics. Indonesia.
24 Exceptional Email Marketing Tips, Techniques and Tactics
APRIL 8, 2013
The Ultimate List of Email SPAM Trigger Words by HubSpot. ” Answers to Your Top 11 Questions About Email Marketing by HubSpot. 25 Clever Ways to Grow Your Email Marketing List by HubSpot. Lead Nurturing Emails Every Business Should Send by HubSpot. Critical Things Every Lead Nurturing Email Needs to Communicate by HubSpot. How can you minimize unsubscribes?
A Simple Formula for Writing Kick-Ass Blog Titles
MARCH 20, 2015
Templates tend to be particularly powerful for CTR: We found that adding "[Template]" to our titles got the most average views of all bracketed terms. Here at HubSpot, we spend a decent amount of time and brainpower coming up with our titles. Look, I said ass. And in a minute, you''ll know why. Titles are what sell the content. So let''s just dive right in, shall we?
How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight
SEPTEMBER 30, 2013
For example, if a user searched for ‘inbound marketing’ and a HubSpot blog post was shown as the fifth result on the first search results page, this would be counted as one impression for the search term ‘inbound marketing’. Clickthrough rate (CTR) is the percentage of times a page from your website was selected from the full page of results by the user. Interpreting the CTR Story.
5 Proven Tips to Keep Leads Engaged With Retargeting
SEPTEMBER 21, 2016
For instance, a call-to-action on an ad might be susceptible to a higher clickthrough rate (CTR) when it's red as opposed to blue. Join AdRoll and HubSpot for our webinar September 29th, Funnel Vision: Leveraging Display Advertising & Retargeting to Improve Your Digital Marketing Efforts This post is not about these people. They also visit other sites and comparison shop. shoes).
International SEO 101: Which Domain Structure Should You Use?
JANUARY 14, 2015
For this survey, I collaborated with Sam Mallikarjunan at HubSpot to craft and analyze the surveys. If you are debating whether ccTLD is the right choice for your site, it might be a good idea to launch a test on AdWords using a ccTLD as your display URL and measure whether there is any change in CTR. Domain Architecture Options. users. For example, a U.K. What Does Google Think?
How to Convert Casual Blog Visitors Into Dedicated Subscribers
OCTOBER 11, 2012
According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. So instead of that convoluted message directing people to the little module on your blog’s homepage, you can just say something like, “Visit [link] to subscribe to the HubSpot Blog!” So much simpler, right? In fact, 13% of monthly traffic to the HubSpot Blog comes from email. But if you’ve been consistently blogging for a while, you probably have all the business blogging basics down pat.
Answers To Your Top 9 Questions About Using LinkedIn Ads
AUGUST 9, 2012
Yesterday, HubSpot teamed up with LinkedIn to host part 2 of a 3-part workshop series on how to master LinkedIn for marketing. The second webinar, hosted by Director of Online Marketing at LinkedIn Scott Engelman and HubSpot CMO Mike Volpe, went into detail on how companies can use LinkedIn ads to drive new leads and customers. Are you ready to become a LinkedIn Ad Master?
How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
AUGUST 26, 2015
For HubSpot customers, this can be done using the Tracking URL Builder. Can be further customized to include metrics like clicks, unique clicks, CTR (click-through rate) and CPC (cost per click). If you're a HubSpot customer, you can create unique tracking codes for your Facebook campaign by navigating to the Tracking URL Builder on the Reports Home page. With more than 1.4
How 7 Experts Solve Their Most Painful Email Marketing Problems
JUNE 12, 2013
In fact, data from HubSpot Social Media Scientist Dan Zarrella shows that marketers who segmented their email database into 2-6 lists saw an 8.3% In the test, we saw that the control (From "HubSpot") had a 0.73% CTR while our treatment (from "Maggie Georgieva, HubSpot") had a 0.96% CTR -- the personalized "From" field was a clear winner with 99.9% confidence.
7 Common (and Dangerous) Misconceptions About SEO
DECEMBER 11, 2013
One important metric for growing your search traffic is your clickthrough rate (CTR). Google Authorship puts a face and a name to the search engine results, helping to build trust, communicate relevance, establish credibility, and improve CTR -- in some cases by upwards of 150%.". Does factor X directly affect rank or merely influence it? Write for people first, search engines second.
Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
DECEMBER 9, 2014
For example, when I went to search "HubSpot blog," I got tons of posts from my friends: which actually makes a ton of sense. I''m friends with my coworkers and tend to interact with them on Facebook. Often, those interactions include the words "HubSpot" and "blog," purely because I work on the blog team here at HubSpot. In theory, it seemed like it could help me. Maybe.
A Beginner's Guide to Retargeting Campaigns
NOVEMBER 20, 2014
For this example, we''ll pretend we''re setting up a remarketing campaign for HubSpot. In HubSpot (or your marketing software of choice), you''d compile a list based on two criteria: 1) their lifecycle stage, 2) their interests based on the topic of their most recent download. Now you can track website clicks, reach, CTR, CPC, and total spend to match them up to your initial goals.