QuanticMind

MAY 30, 2023

Basis employed a segment targeting strategy that involved testing data providers to improve performance, swapping in different data providers for certain segments like '[Behavioral] Parents/Families with Young Kids', identifying Lotame as a provider that drove higher CTR. 12% CTR ( Benchmark: 10%-.11% The campaign generated 94.4M

Top of Funnel 52

Top of Funnel Campaigns Advertising Agencies CTR 52

Outbrain

JUNE 18, 2018

To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. 4 YouTube featured snippets.

CTR 50

CTR Features Organization SERP 50

KoMarketing Associates

MAY 25, 2022

Here’s the process I use to help B2B clients drive leads using Google Ads. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. Reach YouTube viewers . How to Target a B2B Audience on Google Ads. Brand awareness .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Anyword

APRIL 27, 2022

With AI, the cure for writer’s block is simple – the platform does the writing for you (or, at least helps you come up with more ideas). A capable AI writer will automatically adjust to whichever platform requires new material: Social media like Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn.

CTR 52

CTR Copywriting Tools SMS 52

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. This helps catch the viewer’s eye quickly.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Conductor

OCTOBER 11, 2022

Images: Images can appear at the top of the results page when Google determines they offer helpful context or may be the target of the search. People Also Ask: These questions provide different ways to think about what you’re asking or helpful follow-up ideas. CTR , leaving the first organic result to drop to a 19.6%

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

KoMarketing Associates

FEBRUARY 10, 2021

These features help improve usability and experience for the searcher. But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. Video thumbnails appear in results (mostly from YouTube). What Are SERP features? Local Pack.

SERP 295

SERP Features Google Top of Funnel 295

Scoop.it

MARCH 2, 2023

Content marketing aims to build trust and credibility by providing your audience with valuable information that helps them solve their problems. Content helps your audience at every stage of their buying journey—from discovering you to moving forward in the sales cycle to becoming a loyal customer.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

SocialPilot

JANUARY 14, 2024

Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them. 98% of marketers on LinkedIn agree that personalization helps advance customer relationships.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Bannerflow

MAY 12, 2023

In order to help you stay on track, we’ve put together some of the latest updates to social media platforms in the past week. From updates to Meta’s shoppable ads to YouTube’s introduction of trend content there’s a lot to digest, so let’s get right in. Head over to TikTok’s Business Help Center for more info.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Velocity Partners

MARCH 13, 2024

We think the good news is the flurry of helpful content guidance updates and the big algo change Google rolled out in 2023 to prioritize content that truly serves humans — not low-value, AI-generated s**t. Good SEOs are responsible for helping their brands play by Google’s rules — which Google loves — while bad ones try to game the system.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

SmartBug Media

JULY 16, 2021

As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Look at your existing videos—what’s performing better from a CTR perspective? Open the YouTube video. Make a hypothesis, test it, and implement it accordingly.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. Setting Goals to Help Determine the ROI of Video Marketing 7.1 Setting Goals to Help Determine the ROI of Video Marketing 7.1 This is because—no surprise—measuring your videos tends to help you increase your ROI. Overall View Count 3.2

Video Marketing 65

Video Marketing ROI Analytics CTR 65

ClearVoice

JUNE 17, 2021

Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites. It’s actually YouTube, with 81% of the world using the site to some extent. YouTube is a powerhouse for social media marketers and content creators.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Short-form, vertical videos are making an impact Short-form, vertical videos like TikToks, Reels, and YouTube Shorts have seen a significant increase in popularity in recent years. times more engaging than longer-form content.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Scoop.it

SEPTEMBER 21, 2023

High-quality content will help turn first-time visitors into life-long customers, while a poor content marketing strategy can turn people away from your business. A well-planned content curation strategy could easily help you spark new partnerships. People decide whether or not they like a company based on the content they produce.

Curation 81

Curation Click Rate Content Open Rate 81

Convince & Convert

FEBRUARY 4, 2015

It doesn’t take a genius to figure out that a good headline is going to help your traffic prospects. According to a study published in The Guardian, these changes help your headline’s click-through rate: Headlines with 8 words do 21% better than average. Using a hyphen or colon will add 9% to your CTR. Guides do very well.

CTR 167

CTR Landing Pages Case Studies Click Rate 167

Convert

AUGUST 20, 2020

However, using insights from visitor behaviors can help you craft more engaging copy, content, and ads. Benefit #2: Higher CTR of Ads and Content. If you know how an audience engaged with content in the past, you can replicate these patterns for higher CTR. Have you ever watched a video on YouTube?

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Social listening will also help you keep your ear to the ground and generate new content ideas.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Metadata

JULY 21, 2022

Not only does paid search go into greater depth than native social analytics, but the insights it provides are also invaluable and can help you formulate a solid plan of action. This micro-blogging site exists to help users connect, communicate, and share their thoughts. High click-through rates (CTR) : With a CTR of.88%

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. For instance, Canva uses YouTube shorts and TikTok to share design tool tutorials in less than 30 seconds.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Vidyard

OCTOBER 27, 2019

Influence buyers with videos designed to help them make decisions. When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. As always, Google was looking ahead when they bought YouTube all the way back in 2006. video SEO)?

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

BenchmarkONE

JULY 23, 2020

To help you get started, we’ve outlined some of the most compelling social media trends of the year and what we can learn from them. If your audience includes consumers who are 25 and under, then you’ve got to meet them where they’re at — which means it’s time to amp up your usage of Instagram, YouTube, Snapchat, and TikTok.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Heinz Marketing

MAY 26, 2022

Eyes on the video even if it’s only 3 seconds will help your brand awareness. PAID: CPM – Cost per mille, also known as cost per thousand impressions (it’s complicated), is how platforms such as YouTube charge your video ad campaigns. Personally, at this stage in the funnel I’d set it closer to the few seconds of play.

Cost Per Thousand 87

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 87

Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. But, that doesn’t mean you should ignore YouTube. Video can help with both. video SEO)?

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Martech Advisor

DECEMBER 19, 2019

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. In this article, we will look at five actionable tips that will help you win at SEO in 2020. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Optinmonster

DECEMBER 28, 2023

Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. OptinMonster is the best lead generation software that can help you monetize your website traffic. Learn how OptinMonster can help you get more email subscribers and grow your social media followers !

Social Media 110

Social Media Email Marketing Social Marketing Marketing Budget 110

ConvertKit

JANUARY 27, 2021

The truth is that no matter how perfectly balanced your lemonade is on the sweet-tart spectrum, you can’t help people who don’t know you exist. This means that with a 30% average CTR on the #1 search result, these two posts bring in 60 landing page views a month. Provide free lessons, contests, and vlogs on YouTube.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

KoMarketing Associates

FEBRUARY 5, 2019

While meta descriptions do not play a significant role in driving rankings, they can play a role in search result CTR. Video thumbnails appear in results (mostly from YouTube). YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

The Lead Agency

APRIL 14, 2024

You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. Your content helps them to qualify your business as a viable option for whatever their needs. Marketing is all about sharing a message.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Convince & Convert

DECEMBER 29, 2015

It doesn’t take a genius to figure out that a good headline is going to help your traffic prospects. According to a study published in The Guardian, these changes help your headline’s click-through rate: Headlines with 8 words do 21% better than average. Using a hyphen or colon will add 9% to your CTR. Guides do very well.

CTR 109

CTR Landing Pages Case Studies Click Rate 109

ClearVoice

MAY 10, 2022

It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. When a web visitor looks at a search results page, the titles and descriptions help them choose which page to click on and read. Let’s dive in. Be authentic.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

Onalytica B2B

MARCH 22, 2017

Banner blindness, ad blockers, CTR fails are all down to the same circumstance. We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google. This post was first published by Felix at Livity, on LinkedIn.

Planning 177

Planning API Advertising Agencies CTR 177

Martech

OCTOBER 19, 2022

Data-driven or data-responsive creatives can help you do this. Click-through Rate (CTR): Put the sites delivering good CTR on a preferred list and increase the amount you are willing to bid for their inventory. This will help you assess performance on each separate platform and for the entire campaign. 5: Frequency caps.

Advertising Agencies 108

Advertising Agencies Paid Content Cost Per Thousand Advertisements 108

Moz

JUNE 23, 2020

He found a technique that helped immensely, particularly when traditional tools couldn't do the job — but hadn't seen anyone using the same approach. We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. 9:55am – Stream 1 – How to Be Ahead of the (CTR) Curve.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80