Digital Advertising Terms and Jargon Every Marketer Should Know
Act-On
FEBRUARY 26, 2024
Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Google search ad placements, among others, require a careful bidding strategy. The CTR or Click-through Rate measures how often people who are served an ad actually click on it. What is a Channel in Advertising?
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