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How To Illustrate Popular B2B PPC Performance Metrics

KoMarketing Associates

Not only will we often uncover several different conversion “actions” on a website, but it is not unusual for several to function more closely towards lead nurturing objectives instead of generating direct sales action. The extended sales cycle we face in B2B online marketing adds to the confusion. Reporting CTR doesn’t tell a lot by itself. Here are three essential metrics.

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10 Tips To Improve PPC Performance


For experienced PPC marketers, creating a new account in AdWords, Bing, or Yahoo is an art form. Digital advertising is an ever-evolving puzzle, especially in the world of PPC, and the competition is constantly working to outrank and outperform our accounts. These 10 tips will help give your account a refresh: PPC Tip #1 – Evaluate Keyword Lists.

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How to Use Google Ad Extensions to Boost Visits to Your Retail Store

Vertical Response

Google defines Ad Extensions as “a type of ad format to show extra information (“extending” from your text ads) about your business.” Additionally, because you’re giving more information to searchers, they help improve click-through-rates (CTR) and bring down price-per-click (PPC) costs. There are no additional fees for using ad extensions.

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8 Times When You Shouldn't Feel Guilty About Using PPC


Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. So here are some of those instances in which a little PPC might do your business some good! After all, everything in moderation, right?

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B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline. Editor's note: For example, using Salesforce for Google AdWords.)

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7 AdWords Features You Didn't Know Existed


Over the years Google AdWords has evolved into a marketing tool that helps businesses drive leads and outrank their competitors. Google has cited that 70% of mobile searchers call a business directly from search results. Because of this proven consumer behavior, in February 2015, Google AdWords introduced Call-Only Campaigns. Queue the motivation for this article. The benefits?

How to Design Content Remarketing Campaigns That Actually Work


What''s So Awesome About the Google Display Network? You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts. 2) What''s So Awesome About the Google Display Network (GDN)? It also includes some pretty big Google sites, like YouTube and Gmail. About Ad Fatigue.

13 Bright Ideas for Running Smarter Retargeting Campaigns


This is the most common form of retargeting, and will be familiar to anyone retargeting through Google''s display network (Note: Google refers to retargeting as ‘remarketing’). Some of these ads got a clickthrough rate (CTR) of 0.8%, which is double what some industry experts suggest you should aim for. Google has a really good guide on how to do this, which you can read here.

6 Ways to Reduce Wasted AdWords Spend


Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. Another way to filter out unwanted impressions and clicks is to swap out broad match (the default keyword match type on Google) for modified broad match. You can follow him on Twitter and Google+. Bad idea!

Seven Expert Search Engine Marketing Guides


SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). Dynamic Landing Pages by PPC Hero. Digg this!

The Complete Display Ads Overview For B2B Marketers


Compared to search ads, display ads have lower cost-per-clicks (CPCs), but also lower click-through-rates (CTR) and lower conversion rates. Display is primarily used for brand awareness and you can upload email lists to “warm up” leads to your brand prior to sales outreach. To answer this question we’ll rely on Johnathan Dane , CEO and founder of PPC agency, KlientBoost.

Hero Conference 2014: Key Learnings in Paid Search


I have attended several conferences in the past including SES and SMX Advanced; however, this was the first event that I’ve attended which was 100% PPC. The sessions contained various topics including lead gen PPC, eCommerce PPC, attribution, live audits (keyword research, ad copy, account audits), and much more. One thing is for sure, PPC is only going to get more and more time-intensive if you want to be better than your competition. Internet users are more sophisticated and so must our PPC strategies and targeting. Another thing Google does not provide.

Content Retargeting: A Marketer's Guide to Getting Started


Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. These ads might appear on Facebook, Google’s search results pages, or any website that is part of the advertising network in which you participate. You can follow him on Twitter and Google+. Very low conversion rate ( under 2% ).

Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads


Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. This is Google’s method of proving an attribution effect. Let’s talk retargeting. Get it?

Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads


When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder. Why You Might Benefit From Using LinkedIn PPC Ads.

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

delicious b2bmarketing

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! for B2C retailers and $1.93


Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads


Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. This is Google’s method of proving an attribution effect. Let’s talk retargeting. Get it?

26 Awesome Search Engine Marketing Guides


Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. So how can search engine marketers maximize their click-through rate (CTR) and conversions from paid search? 7 deadly sins of Google AdWords by iMedia Connection. Should Every PPC Expert Know CRO? by PPC Hero.

Top Internet Marketing Strategy Links for the Week of November 11, 2013


Duct Tape Marketing) New Research Reveals That Pinterest Is Driving More E-Commerce Sales Than Ever (Business Insider) Top 9 Twitter PPC Opportunities and Challenges (Search Engine Watch) How to Sell on Facebook Using Images (Social Media Examiner) The post Top Internet Marketing Strategy Links for the Week of November 11, 2013 appeared first on Sazbean. Marketing

42 B2B Marketing Acronyms and Abbreviations

Digital B2B Marketing

PPC : Pay Per Click. UX : User Experience Online Marketing Acronyms CTR : Click Through Rate or Click Rate. SFA : Sales Force Automation. GA : Google Analytics. Marketing and Sales Pipeline Acronyms MAL : Marketing Accepted Lead. SQL : Sales Qualified Lead. Some days B2B marketing discussions seem more like a reading of alphabet soup. F500 : Fortune 500.

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10 (More) Marketing Terms You Need To Know

EMagine B2B Blog

This refers to increasing your online sales by converting your current website visitors into leads or clients. The Cost Per Lead (CPL) in a PPC campaign is considered a KPI. CTR – Click Through Rate. Like most things in life, the higher the CTR the better. CRM – Customer Relationship Management. WPO – Web Presence Optimization.


Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates


For starters, it gives you absolutely massive reach on the Google Display Network (over 92% of sites on the web, in fact). Take a look at this data from PPC Hero : Image Credit: PPC Hero. Stickier" ads, as the CTR of remarketing ads stays high even as you might expect ad fatigue to set in. on their path-to-purchase, or to convert to a sale. Crazy, right?

Exploring 5 Essential Baidu Tools For B2B Online Marketers

KoMarketing Associates

In our last Baidu blog post , we introduced the basics for setting up a Baidu PPC account. Setting up a Baidu PPC account is just the beginning as B2B online marketers must consider the ongoing management and continued refinement of their Baidu advertising program. Being proficient in these Baidu PPC Tools will help B2B marketers to manage their PPC ads effectively and efficiently.

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Are Facebook Clicks Totally and Utterly Meaningless?


Actually, Smallwood cited research from Nielsen in his talk that showed a 0.07% correlation between high click through rates and sales. He also cited data from Datalogix that 99% of sales generated from online branding ad campaigns came from people who saw ads, but did not click on them. In fact, Sponsored Stories actually see 2-4X higher CTR than our other Facebook ads. Hmmm.

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87 More Vital Social Media Marketing Facts and Stats for 2012


Looking at five leading social networks (Twitter, Facebook, YouTube, Google+ and Pinterest), Fortune 100 company names are mentioned more than 10 million times per month. 82 use Twitter, 75 have a Facebook page, 50 are on Google+ and 25% use Pinterest. It’s probably no surprise that the big three search engines (Google, Bing and Yahoo!) Increase use of video marketing?

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A Simple Guide to Setting Up Your First LinkedIn Ad Campaign


So if you're using PPC to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. For example, when promoting a book to college professors, putting the words "College Professor's Guide to …" may generate a higher clickthrough rate (CTR) than generic, untargeted copy. Look at the CTR of each ad.

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60 Marketing Acronyms Every Industry Pro Should Know


Examples:, Google. The four criteria sales reps use to qualify prospects. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. This is your total Sales and Marketing cost. You can decide if a given action is a lead or a sale.

Best LinkedIn Guides, Tips and Tactics of 2011


So how can companies most successfully use LinkedIn to generate more leads and sales? 5 Tips to Get More Sales from Linkedin by Better Closer. Jason Seiden, the guy who trained the LinkedIn sales team on how to use LinkedIn (how’s that for a nice line to have on your resume?) ” 11 Sales Attributes of a Company LinkedIn Page by Find and Convert. 5 STARS.

The Ultimate Dictionary of Marketing Terms You Should Know


When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), For example, Google and Oracle are primarily B2B companies. Typically, next steps for leads at this stage are a call from a sales rep, a demo, or a free consultation -- depending on what type of business is attempting to close the lead.

You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers

KoMarketing Associates

Non-Branded keywords had a negligible impact on sales and revenue. Despite this reality, there are still several benefits to advertising for your own brand, especially for B2B marketers, including: The High CTR% associated with branded search can have a positive impact on account wide quality scores. eBay reportedly measured sales that happened “within 24 hours” of a paid click.

Best Social Media Stats, Facts and Marketing Research of 2010


Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. and 30% said it was to get updates on upcoming sales. Social Media Facts & Figures for B2B Sales by Inside View. Sales People Want Social Media Training - but Aren't Getting It.

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Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert


T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). The 20% includes more direct information about your products/services, which can be slightly more sales-focused. Q: I have a pretty limited search budget -- should I spend it on social PPC or Google PPC?

How to Earn Audience Attention With Paid Media: Channel Options & Best Practices


Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. When people think of paid media, they often think of discovery-based channels like Google and other search engines. Search Engine PPC. In order to keep this from happening, remember to give your ads a refresh when CTR begins to drop off.

Digital Marketing Glossary, Part 1

Marketing Action

Just as we talk about the importance of sales and marketing agreeing on the terms they use for the processes they share, it’s important for marketers to agree on the meaning of the basic terms we use to talk about everyday marketing activities. AdWords: Google’s pay-per-click (PPC) search-engine marketing (SEM) program. Google’s famously has more than 200 major components.


The proof is in the pudding – The essential benchmarks for all B2B Marketer’s

Earnest about B2B

What’s left in the hat will gets spent on PR and keeping your ear to the ground with marketing intelligence and sales support tools. Companies with 1-10 employees spend up to 44% of their lead generation budget online using SEO, PPC, blogging and various social media channels however in companies with 50 or more staff, the budget allocation to these online activities falls to just 31%. Some more B2B specific figures: B2B sales campaigns see an average 22% open rate and 3.2% 3 out of those 10 will finally convert to what you have been looking for – the sale. and 5.6%

19 New Featured Sources on the B2B Marketing Zone


B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. Google’s Next Big Thing , April 24, 2010. B2B Sales Lead Generation using SMM , Monday, July 19, 2010. Google. Topics.

Best of 2008 (So Far) - Web Marketing Research, Part 1


Who's really clicking on your PPC ads? Why do PPC costs keep rising? by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile sources. tags: online advertising ROI, PPC costs, Web 2.0