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DECEMBER 12, 2013 [CTR, Google] Content Retargeting: A Marketer's Guide to Getting Started
Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. These ads might appear on Facebook, Google’s search results pages, or any website that is part of the advertising network in which you participate. You can follow him on Twitter and Google+. Very low conversion rate ( under 2% ).
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SEPTEMBER 30, 2013 [CTR, Google] 6 Ways to Reduce Wasted AdWords Spend
'Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. Another way to filter out unwanted impressions and clicks is to swap out broad match (the default keyword match type on Google) for modified broad match. You can follow him on Twitter and Google+. Bad idea!
DECEMBER 17, 2013 | HUBSPOT
[CTR, Google] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert
DECEMBER 12, 2013 | HUBSPOT
[CTR, Google] Content Retargeting: A Marketer's Guide to Getting Started
NOVEMBER 16, 2013 | SAZBEAN
[CTR, Google] Top Internet Marketing Strategy Links for the Week of November 11, 2013
SEPTEMBER 30, 2013 | HUBSPOT
[CTR, Google] 6 Ways to Reduce Wasted AdWords Spend
JUNE 13, 2013 | B2B MARKETING MENTOR
[CTR, Google] 5 Lessons Learned in Site Retargeting
APRIL 23, 2013 | KOMARKETING ASSOCIATES
[CTR, Google] You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers
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FEBRUARY 9, 2013 [CTR, Google] Lead Generation with Inbound Marketing and PPC Advertising done right!
When you do PPC than you generate leads as long as you pay. When you stop your PPC campaign then you will not generate leads anymore! Nevertheless PPC are still a great vehicle to get the word out but only when they are incorporated within a smart and holistic marketing strategy. Increases your customers and sales. As simple as that! How can Inbound Marketing help you?
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FEBRUARY 8, 2013 [CTR, Google] 8 Times When You Shouldn't Feel Guilty About Using PPC
Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. So here are some of those instances in which a little PPC might do your business some good! After all, everything in moderation, right?
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FEBRUARY 1, 2012 [CTR, Google] How to Distinguish Between PPC Pros and PPC Posers
They don't focus on an industry standard click-through rate (CTR) or a generic cost-per-lead (CPL) goal. The vast majority of paid search campaigns are way too similar, and generic keyword lists and straightforward ad copy pollute Google's real estate day in and day out. How often do you talk to your sales team or call center, and what types of things do you discuss? Passion.
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NOVEMBER 29, 2012 [CTR, Google] How Even YOU Can Master PPC Campaign Management [TEMPLATE]
But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The problem is, many marketers suffer from poor PPC campaign management, which ends up costing them way more money than they need to spend and delivering underwhelming lead generation results. You use a template. Handy, right?
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DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010 [CTR, Google] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! for B2C retailers and $1.93 MORE >>
MODERN B2B MARKETING | THURSDAY, JULY 23, 2009 [CTR, Google] B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search
The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. How is B2B PPC campaign management different from B2C? In my experience, PPC programs for B2B companies are less straightforward than for consumer-focused companies. Part of the reason is because it is often more difficult to measure value for companies where the sale happens offline. Editor's note: For example, using Salesforce for Google AdWords.) MORE >>
WEBBIQUITY | FRIDAY, FEBRUARY 25, 2011 [CTR, Google] Seven Expert Search Engine Marketing Guides
SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. How to quadruple a conversion rate by Google Website Optimizer Blog. Digg this! MORE >>
NUSPARK | SATURDAY, JUNE 9, 2012 [CTR, Google] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
Those firms will display your retargeting ads throughout the thousands of websites they represent (whether it is Google’s display network or the myriad of ad networks and exchanges). Here’s a strategy that can retarget audiences AFTER they become leads; but before they become sales. Below is an example of a retargeting campaign with the Google Display Network, called “remarketing” and compared with standard pay-per-click campaigns (click to enlarge): For this example, the retargeting cost-per-conversion is much more efficient as compared to the other campaigns. Get it? MORE >>
HUBSPOT | WEDNESDAY, OCTOBER 31, 2012 [CTR, Google] Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads
When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder. That number doesn’t include the skyrocketing cost of PPC ads on Google, or the increased spending by big companies for whom bidding higher is easier than the typical small or mid-size business. Why You Might Benefit From Using LinkedIn PPC Ads. MORE >>
- [CTR, Google] 42 B2B Marketing Acronyms and Abbreviations DIGITAL B2B MARKETING | THURSDAY, JUNE 7, 2012
- [CTR, Google] Best Social Media Stats, Facts and Marketing Research of 2010 WEBBIQUITY | MONDAY, JANUARY 17, 2011
- [CTR, Google] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads NUSPARK | SATURDAY, JUNE 9, 2012
- [CTR, Google] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign HUBSPOT | MONDAY, JANUARY 21, 2013
- [CTR, Google] 87 More Vital Social Media Marketing Facts and Stats for 2012 WEBBIQUITY | TUESDAY, OCTOBER 16, 2012
- [CTR, Google] Best LinkedIn Guides, Tips and Tactics of 2011 WEBBIQUITY | WEDNESDAY, MARCH 21, 2012
- [CTR, Google] Top Internet Marketing Strategy Links for the Week of November 11, 2013 SAZBEAN | SATURDAY, NOVEMBER 16, 2013
- [CTR, Google] The proof is in the pudding – The essential benchmarks for all B2B Marketer’s EARNEST ABOUT B2B | THURSDAY, APRIL 28, 2011
- [CTR, Google] You’re Not eBay. Why Paid Search Still Makes Sense for B2B Marketers KOMARKETING ASSOCIATES | TUESDAY, APRIL 23, 2013
- [CTR, Google] Are Facebook Clicks Totally and Utterly Meaningless? HUBSPOT | WEDNESDAY, OCTOBER 3, 2012
- [CTR, Google] Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert HUBSPOT | TUESDAY, DECEMBER 17, 2013
- [CTR, Google] 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- [CTR, Google] Technologies are no longer the great disruptors; the consumer is. E-STORM | FRIDAY, MARCH 11, 2011
- [CTR, Google] DKNY, DKI, & DNI BLOG MY CALLS | FRIDAY, MARCH 22, 2013
- [CTR, Google] 5 Lessons Learned in Site Retargeting B2B MARKETING MENTOR | THURSDAY, JUNE 13, 2013
- [CTR, Google] Best of 2008 (So Far) - Web Marketing Research, Part 1 WEBMARKETCENTRAL | MONDAY, SEPTEMBER 15, 2008
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