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JUNE 18, 2012 [CTR, Google] A Simple Guide for Setting Up Your First Google AdWords Campaign
Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. So in tandem with your SEO efforts , why not utilize the power of paid search to help drive more traffic to your website, and turn those Googlers into new leads and customers? Creating a Google AdWords Campaign.
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MARCH 22, 2012 [CTR, Google] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Are your search terms full of industry jargon that aren't even part of your leads' vocabulary yet? It drops to a CTR of 12% in position 2 , and a 9.5%
NOVEMBER 12, 2013 | WEBBIQUITY
[CTR, Google] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
DECEMBER 13, 2012 | HUBSPOT
[CTR, Google] How to Run a Last-Minute Holiday Campaign Using PPC
JUNE 18, 2012 | HUBSPOT
[CTR, Google] A Simple Guide for Setting Up Your First Google AdWords Campaign
MARCH 22, 2012 | HUBSPOT
[CTR, Google] 7 Keyword Research Mistakes That Stifle Your SEO Strategy
OCTOBER 27, 2011 | HUBSPOT
[CTR, Google] 101 Signs You're an Inbound Marketer
JANUARY 17, 2011 | WEBBIQUITY
[CTR, Google] Best Social Media Stats, Facts and Marketing Research of 2010
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JANUARY 17, 2011 [CTR, Google] Best Social Media Stats, Facts and Marketing Research of 2010
Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. Post on Google Buzz.
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DECEMBER 13, 2012 [CTR, Google] How to Run a Last-Minute Holiday Campaign Using PPC
For example, when you search for “holiday cookies,” these are the advertisements that appear: In Google, you can set up a paid advertising campaign through AdWords. First, it increases your Google Ad Rank -- and the higher your Ad Rank, the more likely your ad will get seen. Google ranks ads based on their Quality Score. About as long as it took you to read this post!
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NOVEMBER 12, 2013 [CTR, Google] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
68% of Google+ users are male, while 80% of Pinterest users are women. 70% of brands now have a presence on Google+, up from just 4% in the last quarter of 2012. The average CTR for banners is 0.01 60% of B2B marketers identify lead generation as their top online marketing challenge. Which lead gen tactics work best? 48% of the Fortune Global 100 are on Google+.
| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 [CTR, Google] 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 for B2C lead generators. We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. b2bmarketing
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HUBSPOT | THURSDAY, OCTOBER 27, 2011 [CTR, Google] 101 Signs You're an Inbound Marketer
Sure, we have our quirky obsessions with data, Excel, content creation, and lead generation. You can calculate visitor-to-lead conversion rates in your sleep. You could have a full conversation in acronyms, including CRM, CTR, SEO, and CTA. You keep in touch with your mom using a lead nurturing campaign. Your salespeople go from asking for more leads to asking for more high quality leads. You click "send" on a marketing email, and then obsessively check how many leads came from that send every five minutes. 101 Signs You're an Inbound Marketer. MORE >>
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