KoMarketing Associates

SEPTEMBER 4, 2019

Running a successful PPC campaign for a B2B technology company goes beyond coming up with a robust set of keywords to bid on. This is where highly targeted negative keyword lists come into play. Negative keywords are words and phrases that shouldn’t be associated with a company’s products and services. Accounting”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Not only is it capable of helping your business achieve better results in a wide variety of areas, it’s also relatively inexpensive , and it’s scalable—so you can use it no matter what stage of growth you’re in. Source: Google. Source: Google Analytics. The Caveats. It’s relevant.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

accelerate agency

MAY 24, 2023

Well there’s one tool that you simply can’t do without: Google Analytics. Read on to find out what it is and how it can help you. If that’s the case, use the links below to find the right information for you: What is Google Analytics? What is SEO Analytics Why is Google Analytics essential to SEO? That’s priceless.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

Unbounce

JUNE 1, 2021

A well-targeted reminder helps consumers as well as businesses. For example, data shows that retargeting ads can yield a 10x increase in click-through rates (CTR) since users are already familiar with the brand or product. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Brandpoint

DECEMBER 13, 2018

Google reports that 71 percent of B2B buyers begin their customer journey with an unbranded search. And if that content contains effective CTAs and opportunities to convert, businesses can transform their web content into lead generating machines to help grow their sales. How does Google rank content? Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

ClearVoice

MAY 3, 2023

Why does Google like tables of contents? A TOC is an opportunity to inject a handful of long-tail keywords into your content. SEO keywords help search engines, like Google, understand the meaning of your content. For example, average session duration measures how long users stay on your website.

Paid Search Agency 59

Paid Search Agency SEO Ads Marketing Automation Services 59

seo.co

JULY 26, 2023

As long as you have an SEO-friendly site design , you have a good foundation to work with, and from there, you’ll need to learn how to implement the following SEO components. Keyword and subject research SEO begins with determining what queries users type into search engines when they need your product or service.

SEO 52

SEO Click Rate Keywords Paid Search Agency 52

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Probably not.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

JULY 16, 2021

If you’re reading this, you probably already have a strong SEO strategy, backed by comprehensive buyer persona profiles, sound keyword research, and a robust content strategy. Some SEO experts prefer to plan their content around keywords , but I think it’s best to strategize around the search intent behind keywords. Let’s talk.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

KoMarketing Associates

AUGUST 11, 2015

That said, we almost always need a deeper understanding of our audience and keyword space to be able to present real business value. Instead of simply showing broad click data in a PPC campaign, consider illustrating the top 10 or 20 most important keyword phrases being managed and the applicable traffic and impression volume received.

PPC 120

PPC Cost Per Click Paid Search Agency CTR 120

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. 2 List featured snippets.

CTR 50

CTR Features Organization SERP 50

accelerate agency

MAY 24, 2021

There’s one tool that you simply can’t do without: Google Analytics. Read on to find out what it is, and how it can help you. . If that’s the case, use the links below to find the right information for you: What is Google Analytics? Why is Google Analytics essential to SEO? What is Google Analytics?

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

KoMarketing Associates

OCTOBER 18, 2016

When used effectively, content marketing can help build your brand, attract new business, support SEO initiatives, and improve your reputation across the industry. Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Here are 20 of my favorites.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. To begin with PPC, you’ll bid on advertising keywords. Review your buyer personas to help determine the appropriate advertising channels for PPC. Which keywords will be the most effective ?

Paid Content 63

Paid Content Mobile Marketing Tactics Mobile Advertising 63

QuanticMind

JANUARY 24, 2019

It might be surprising but your keyword list is one of the most important tools behind an effective PPC advertising campaign — for a lot of reasons. Among other things you need to have an arsenal of relevant, high search volume keywords to hone in on and directly target your key sectors of your audience. Use Google Autocomplete.

PPC 53

PPC Keywords Top of Funnel Research 53

Sprout Social

SEPTEMBER 17, 2019

It’s common knowledge that keywords help you find a place in search engine results. Keywords can also help you brainstorm intriguing content ideas, understand what your audience needs, optimize your social posts and more. That’s exactly what this post is going to help you with. But first, what are keywords anyway?

Keywords 103

Keywords Research SEO Lead Scoring 103

Huptech Web

SEPTEMBER 23, 2022

Perform Keyword Research. Keep An Eye On The Recommendation Tab On Google Ads. How Huptech Web Can Help With PPC Optimization? Every business wants to get new customers, so they continuously focus on various approaches that help generate effective leads. Perform Keyword Research. How to Optimize PPC Campaigns.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

Sharpspring

FEBRUARY 13, 2020

Here are five of the leading mobile marketing tactics for business in 2020 to help you drive awareness, conversions and revenue. To begin with PPC, you’ll bid on advertising keywords. Review your buyer personas to help determine the appropriate advertising channels for PPC. Which keywords will be the most effective ?

Paid Content 52

Paid Content Mobile Marketing Tactics Mobile Advertising 52

Hubspot

NOVEMBER 24, 2017

Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Has the post declined in the rankings for a major keyword? You'll need access to Google Analytics and SEMrush to follow these steps.

Lead Ranking 77

Lead Ranking Lead Scoring CTR SEO 77

LeadSquared

AUGUST 7, 2013

On 18th July, we conducted a webinar- ‘ Lead Generation with Google Adwords and Manage them with LeadSquared’ which discussed essential tips, to help marketers begin with leads generation through Google Adwords. You can initially set a budget that helps you buy enough clicks, say 20 – 50 clicks a day.

Adwords 52

Adwords FAQ Lead Generation Webinar Metrics 52

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. Featured snippets appear in the Google “answer box,” but the answer box doesn’t always pull its data from featured snippets. Click To Tweet. SEOSmarty Click To Tweet.

FAQ 107

FAQ Traffic Features Trigger Marketing 107

Martech

OCTOBER 19, 2022

There is also contextual targeting, which uses website content — including text, keywords, images and categories — to trigger an ad purchase. Their death knell will come when and if Google ever decides to restrict their use. Google is also under investigation by the Department of Justice over another set of antitrust issues.

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

flux.la

FEBRUARY 1, 2020

I’ll show you what SEO is all about, explain how it works, why is it essential, and propose strategies on how you can effectively use it to skyrocket your site rankings on Google (and others). So better grab a cup of coffee and some snacks since this article covers quite a lot of information on SEO, and is, therefore, a long read.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

seo.co

NOVEMBER 1, 2021

It’s not often that we can show you one small, simple change that can help you get more traffic to your site almost instantly. See below: If you share something on Google Plus, it’ll also reproduce the meta description. Create a helpful description so searchers know whether your site has what they’re looking for.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Ingredients for the SEO analysis This analysis is a result of a long-term retainer relationship with "The Broze Fellaz" as our ongoing analytics client. This helps avoid having your job stolen by a robot. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

QuanticMind

NOVEMBER 5, 2019

With automatic campaigns, you allow Amazon to determine when to display your ad based on keywords identified in the title, description, and other aspects of your listing. Automatic campaigns are easy to set up and can help you identify relevant long-tail keywords to target. Select the Right Keywords.

Amazon 40

Amazon Advertisements Advertising Optimization 40

Launch Marketing

NOVEMBER 21, 2018

Platforms include, but are not limited to: Google, Bing, Facebook, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. Define what actions you want your visitors to perform to help guide the way you build your campaigns. downloads content via a web form, watches a video, visits a key page, etc.)

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Outbrain

MARCH 4, 2020

Not everyone will click on your ad when they see it on the search engine results, but the fact that they always see it there can help achieve brand recall which can later turn into a sale. You can take control of how much you bid, how long your campaign should run, what keywords to use, and the overall cost of your campaign.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

Directive Agency

DECEMBER 5, 2018

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. One of my favorite metrics in a Google Ads account is search impression share. This will immediately help you find out where you need to be spending! What is my paid search strategy here?”.

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

QuanticMind

NOVEMBER 30, 2018

This sophisticated, keyword-driven discipline allows industry professionals to place bids for ad placement on a search engine results page (SERP) real-estate when a consumer searches for a keyword that is related to their products or services. If you and Google are metaphorical “best friends,” it gets easier. Well, not quite.

PPC 40

PPC Paid Content SEM Paid Search Agency 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? Think your AdWords clicks are expensive? It’s gonna get ugly.”

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? Think your AdWords clicks are expensive? It’s gonna get ugly.”

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? 2) Optimize headlines to boost CTR.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Directive Agency

DECEMBER 5, 2018

During my time at Directive , I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. One of my favorite metrics in a Google Ads account is search impression share. This will immediately help you find out where you need to be spending! What is my paid search strategy here?”.

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Optinmonster

APRIL 12, 2024

Google’s always tweaking its search algorithms, so there’s no guarantee that SEO practices that worked in the past will keep working in the future. It’s the practice of making your website more visible and attractive to search engines like Google and Microsoft Bing. SEO stands for search engine optimization.

Paid Content 91

Paid Content Lead Ranking SEO Lead Scoring 91

Moz

NOVEMBER 20, 2019

Posted by FeliciaCrawford Have you ever wished there were an easy way to see all the top keywords your site is ranking for? What about those times when you're stumped trying to come up with keywords related to your core topic, or want to know the questions people are asking around your keywords? Find relevant keywords.

Keywords 52

Keywords Research Eye-Tracking Domain 52