Webbiquity

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SEM Mystery: The Case of the Missing Leads

Webbiquity

I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Post on Google Buzz. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. Tweet This!

SEM 100
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Search Engine Marketing (SEM) Best Practices

Webbiquity

Keyword / Key Phrase Development: look at multiple sources—your existing site content, competitors’ websites, industry trade publications, relevant blogs, and the keyword suggestion tool in Google AdWords—to develop your long list of key word and phrases to use in your SEM campaign. It’s amazing how many Google and Yahoo ads (still!)

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11 Expert PPC Guides, Tips and Techniques (and One Rant)

Webbiquity

You decide exactly which landing page to send traffic to for each keyword–without worrying that a minor edit to the page, or Google’s next algorithm update, will annihilate your ranking. Myth 6: Quality Score is All About CTR by PPC Hero. You can add and drop keywords on the fly. • It’s controllable. PPC Myth Busting!

PPC 100
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Seven Expert Search Engine Marketing Guides

Webbiquity

My Best Advice on Improving Your Google & Yahoo Quality Scores by PPC Hero. Google and Yahoo both say that by including your keywords in your ad title and descriptions will greatly help increase your quality scores&# ). How to quadruple a conversion rate by Google Website Optimizer Blog. Post on Google Buzz.

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Seven Common AdWords Mistakes to Avoid

Webbiquity

Clearly, Google has been successful at shifting more traffic to paid results (which is where Google earns 97% of its revenue ). Yet I often hear from prospective or new clients that they have used Google AdWords in the past and stopped because it “didn’t work” for their business.

Adwords 100
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Best AdWords Tips and Tactics of 2009, Part 2

Webbiquity

Google is constantly changing and upgrading its AdWords tools; which recent enhancements are most important to understand and take advantage of? Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results.

Adwords 100
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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

This one may surprise you: Google+ actually averages more visits per month than Facebook. Google+ receives 1.2 billion Google searches, with 78% of U.S. The average click-through rate (CTR) for online display ads is 0.11% (roughly one click per one thousand views). Pinterest is from Venus, Google+ is from Mars.