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Best Social Media Stats, Facts and Marketing Research of 2010


For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. 10 Interesting Social Media Statistics by Jeff Bullas.

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30 Thought-Provoking Lead Nurturing Stats You Can't Ignore


Source: Forrester Research) Tweet This Stat. 4) Research shows that 35-50% of sales go to the vendor that responds first. Source: Forrester Research) Tweet This Stat. 20) 46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. Source: Forrester Research) Tweet This Stat. Connect with HubSpot

Best Social Media Stats and Market Research of 2010 (So Far)


Social Media Statistics. Jennifer Mattern rips the statistical methodology behind this reporting to shreds and reminds us all of why it’s important to be skeptical of social media statistics that don’t sound quite right. Erik Qualman updates some statistics from 2009, showing how rapidly this landscape is changing. Twitter Statistics. SEO Statistics.

Digital Marketing Glossary, Part 1

Marketing Action

Just as we talk about the importance of sales and marketing agreeing on the terms they use for the processes they share, it’s important for marketers to agree on the meaning of the basic terms we use to talk about everyday marketing activities. Business rules :  Rules that determine how a process will work and how different groups (e.g., Statistics from ).