Remove keyword network
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5 Vanity Metrics to Stop Measuring (And Better Alternatives)

Hubspot

Facebook Fans. Did you know that only 3% to 5% of your Facebook Page’s “fans” see the content you post? Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. EdgeRank is kind of like SEO for Facebook newsfeeds.) Just a thought.

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Why the Blog Post Is the New Ad Unit

Hubspot

Then -- somewhere around 2008 -- blogging took a back seat to social media, and all anyone could talk about was platforms like Twitter, Facebook, Foursquare and, yes, even MySpace. By adding social sharing buttons for Facebook, Twitter, LinkedIn, Google+, etc. Social media was all the rage, and blogging was, well, old and worn out.

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The Ultimate Glossary of Performance Metrics Every Marketer Should Know

Hubspot

2) Blog Subscribers - The number of people who are subscribing to your blog (via RSS or email) is an indicator of the value of your content. This is a good way to gauge how interesting your network finds your content, how well it's positioned, and how engaged your audience is. What is the month-to-month growth rate?

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6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

I personally have seen B2B CPC rates vary wildly based on industry and the competitiveness and length of the keyword. for reasonably attractive keyword terms, I am much more used to paying between $2 and $6, with highs around $14. Screen out negative keywords (continuously screen them out!) for B2C retailers and $1.93

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Best LinkedIn Guides, Tips and Tactics of 2011

Webbiquity

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads.

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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

Internet hosting that provides computer-based services to customers over a network. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CTR: Clickthrough Rate. FB: Facebook. Learn more about the new purchase consideration cycle. ASP: Application Service Provider.

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Ultimate Guide to Social Media Marketing

Sprout Social

It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Set your strategy up for success right out the gate by choosing the best social networks for your brand.