Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. It's displayed on top of the general results, and also includes the page's publication date, title, and URL. How we appeared in the SERP: Position #1 -- but didn't capture the featured snippet.

Traffic 76

Traffic Features Google SERP 76

Hubspot

MARCH 20, 2018

One thing to note on any targeting that you are doing in URLs: you must use each country’s vernacular in order for the search engines to understand the meaning of the string. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. are all acceptable while “UnitedK” or “GrBr” would not be.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

FEBRUARY 9, 2016

A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for. Here's an example for the query, " how to make bread ": The Featured Snippet is the box at the top that displays the direct instructions that have been pulled from the tasteofhome.com webpage.

Features 28

Features Google CTR SERP 28

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Quality Score. Maximum Bid.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

NOVEMBER 29, 2012

But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. The "Destination URL" is the place on your website where you want the PPC traffic to end up. Unless, of course, you're running a fruit stand named after me.

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

FEBRUARY 18, 2015

Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? So why are so many SEOs still recommending that webpages include the "targeted keyword" in the URL, title, headings, and corpus?

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

FEBRUARY 25, 2014

Here''s an example of what this might look like: Once you''ve completed this process for all of your pages -- or at least the most important ones if you have a ton of pages -- you can jump into your site to start adding keywords. It''s a good idea to include keywords in your URL if they accurately describe the page contents.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

OCTOBER 17, 2014

Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. If your title is too long, your SERP CTR could plummet.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Marketing Qualified Leads 28

Single Grain

MARCH 29, 2023

In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Definition, Examples & Tools!) This will help Google use that data and display it in the SERPs.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JUNE 18, 2012

For example, say your company sells solar powered tractors, but your customers tend to refer to them as "eco friendly tractors." For example, if you are a catering company that serves the Denver area exclusively, receiving leads from San Francisco aren't valuable for you, right? Selecting Keywords Based on Geography.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Single Grain

JANUARY 24, 2020

.” Site Ranking: The organic traffic a site receives is directly proportional to its position in the SERPs. Also, moving up a single position in Google increases relative CTR by 30.8%. URL Structure. All you have to do is enter your site’s URL, and it will return a full SEO report. Organic CTR. Crawl errors.

Ideal Customer Profiles 90

Ideal Customer Profiles SEO Lead Scoring Lead Ranking 90

Hubspot

DECEMBER 22, 2020

As a result, search engine optimization (SEO) has become a multi-million dollar business with a host of experts offering advice on how best to move up the search engine results page (SERP) and claim the coveted number one spot. How to Detect Keyword Cannibalization. First, take a look at the content on each page. Worth noting?

Keywords 98

Keywords Lead Scoring Lead Ranking SERP 98

SmartBug Media

MARCH 18, 2020

In each ad, you write your messaging in the form of two headlines, a description, and a URL (your web address). CTR : CTR stands for click-through rate. CTR relies on the two previous key performance indicators—clicks and impressions. They are add-ons to your search ads on Google SERPs (Search Engine Results Pages).

Paid Content 73

Paid Content Cost Per Click Google Ads 73

Hubspot

APRIL 25, 2017

For example, you probably know the character limit for a tweet is 140, but did you know that the ideal length is actually less than that? For example: According to Medium, posts with an average read time of seven minutes captured the most attention. It's the short description you see on a SERP to "preview" what the page is about.

Video Marketing 101

Video Marketing Social Media Youtube SERP 101

Single Grain

MARCH 4, 2022

For example, if you are a SaaS business, you should look for an agency with several reputed SaaS clients. Their PPC team has skills in researching and creating customized ad campaigns that help to improve the CTR. Not just content creation, the team is experienced in optimizing content copy for higher rankings in the SERPs.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 52

Hubspot

JUNE 5, 2012

For example, the Google Friendly Site is a great starting point for anyone needing a primer on how Google views pages. If you're not seeing the rankings and CTR you were hoping for, this tool provides excellent tips to help you improve -- just don't expect them to reveal all their secrets. Plus, it's free and works for mobile sites!

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Brandpoint

JUNE 24, 2021

Examples include enterprise software companies, professional service firms like corporate accounting or human resources outsourcing agencies and office equipment leasing companies. BrandpointHUB is the perfect example.). CTR: Clickthrough Rate. So, clicks / impressions = CTR. B2B: Business-to-Business.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Single Grain

AUGUST 24, 2023

Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data. A classic example is when you view a product on an e-commerce site and then see ads for that same product on different websites or social media platforms you visit.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

OCTOBER 9, 2019

At HubSpot, we do this by using the pillar/topic cluster model. Christina Perricone, team manager of HubSpot's pillar page content, says, "The pillar cluster model organizes content on your site around a single topic and search term through internal linking. See a couple examples from Twitter below. Topic expertise.

Paid Content 78

Paid Content Traffic Marketing Websites Lead Ranking 78

Single Grain

JUNE 10, 2021

The SERP feature allows you to analyze how other web pages are ranking on the internet for the search query. Top Features: Ubersuggest displays top content with metrics like page title, URL, total visits, and social counts (Facebook and Twitter). 2) HubSpot. HubSpot is an all-in-one marketing tool.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94