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How to Measure Email Success in 2015: A Call to ROI

The Point

To measure the type of revenue performance that I describe, you’ll need software tools that empower you to do so. That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Clicks/Click Rate (CTR). Opens/Open Rate.

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Intermediate Techniques to Build a Better Email Marketing Campaign

Hinge Marketing

Click through rates (or CTR). Marketing automation is software that simplifies many marketing and sales efforts by automating repetitive tasks. Generally, this software integrates with your CRM and expands on its capabilities. There are a number of marketing automation software solutions available. Infusionsoft.

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The Best of the Best: 2016 Video Marketing Awards

Vidyard

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. They also needed a system that integrated with Eloqua, their Marketing Automation Platform. Breakout Video Marketer of the Year – Jonas Construction Software. Not bad for an IT solutions provider!

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Video Email Marketing: How to Use Embedded Video to Boost Sends

Vidyard

Igloo Software Boosted Email CTR 189% 8.4 How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. Create a new email in your email software.

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Video Email Marketing: How to Boost Your Sends with Video

Vidyard

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Create a new email in your email software. Igloo Software Boosted Email CTR 189%. How to Attach Videos to Your Emails. How to Add Video to Email with a Video Platform. Try Vidyard for free.