CTR Display Facebook Tools WOM 
Hubspot
JUNE 19, 2014
A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. CTR: Clickthrough Rate. FB: Facebook.
Hubspot
MARCH 10, 2016
15) Clickthrough Rate (CTR). Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. It affects the mood and tone of a web page, making it an incredibly powerful tool. A way to display different messaging on your website based on the information you already know about the visitor.
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