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| | NUSPARK
OCTOBER 13, 2012 A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges
With Facebook getting into the exchange business, it’s time to briefly review the display industry, focusing on demand side platforms, and how those ads appear on the websites you read. Imagine- all of this serving and big data technology; in business to target messaging accurately as possible, and to increase that CTR from.02% to.04% and higher. FACEBOOK EXCHANGE.
| | WEBBIQUITY
JANUARY 31, 2011 Best Twitter Guides, Tips and Tools of 2010
Which are the most helpful third-party tools for Twitter? Get the answers to these questions and more here in some of the best Twitter guides, tips and tools of the past year. And while all of these are great, most are intangible and difficult to display in an Excel spreadsheet! Twitter Tools. 20 Top Twitter Monitoring and Analytics Tools by Pamorama. Tweetvolume.
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| | WEBBIQUITY
JANUARY 17, 2011 Best Social Media Stats, Facts and Marketing Research of 2010
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Facebook reaches 57% of the U.S. Adam T.
| | WEBBIQUITY
SEPTEMBER 8, 2010 Best Social Media Stats and Market Research of 2010 (So Far)
What social media tool helps small business double their reach on Twitter? national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. are shared on Facebook daily.
| | EARNEST ABOUT B2B
APRIL 28, 2011 The proof is in the pudding – The essential benchmarks for all B2B Marketer’s
What’s left in the hat will gets spent on PR and keeping your ear to the ground with marketing intelligence and sales support tools. Using online display ads delivers an average of a 0.05-0.2% The average click through rates for banners hovers at 0.2%, but try increasing your success by 300×250 banners which see an average of 0.35% CTR. In B2B, Facebook is still playing catch up with a mere 33% finding a customer on the world largest social network. Every good marketing strategy needs a good set of performance indicators to back it up. Source: Hubspot. and 5.6%
| | B2B MARKETING SAVVY
SEPTEMBER 10, 2009 Deconstructing Twitter: Analytics for Reach and Impressions
Other Twitter Topics: Tools for Business Teams Multiple Account Layering Strategy More Analytics Email The Scoopdog Team. But where do you find benchmarks… tools for consistent measurement? Twitter tools for seeing/understanding reach and impressions. More than 50 statistical measures displayed with graphics and maps. Charting capability.
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MODERN B2B MARKETING The Google + Impact
| THURSDAY, OCTOBER 11, 2012
. Last June, Google introduced the rel=author tag, which displays
an individual’s Google+ profile information within the author’s correlating search result. Not only does the tag display
the author’s picture, but it also shows the number of people that have that author in their circles—thus improving credibility if the author is a member of many circles. Studies have been done on the effect the rel=author tag has on search, and the most notable finding is the increased CTR
on results marked-up with the author tag. Not logged into a Google+ account? MORE >>
HUBSPOT Which Links in Your Email Marketing Get the Most Clicks?
| WEDNESDAY, JULY 11, 2012
In our marketing emails, for example, we include social media links to the most popular social media channels: Facebook
, Twitter, and LinkedIn. The logic is simple: if your contacts are happy with the email content you've sent them, they might also be interested in subscribing to receive even more information/updates from you through other channels of communication such as YouTube, LinkedIn, Google+, Twitter, or Facebook
. These emails have a personal feel and, some marketers argue , can have higher CTR
than HTML emails in some instances. Main Call-to-Action Link. ” 2. MORE >>
HUBSPOT 101 Signs You're an Inbound Marketer
| THURSDAY, OCTOBER 27, 2011
You could have a full conversation in acronyms, including CRM, CTR
, SEO, and CTA. You know exactly how many visitors, leads, and customers you got from Facebook
. Even your personal Facebook
, Twitter, and LinkedIn accounts include calls-to-action. You use tools
to streamline as much of your marketing as possible. Your Facebook
feed is more about work than friends. You have multiple monitors to monitor Twitter and Facebook
as you work. You’re a little bit embarrassed to even *suggest* increasing your paid search or display
ad budget. Twice. MORE >>
E-STORM Technologies are no longer the great disruptors; the consumer is.
| FRIDAY, MARCH 11, 2011
Find the rest of the series: Part I: Display
Advertising/Video and Part II: Mobile Yandex: #1 search engine in Russia SEM: Fireside Chat on International Search Panel thesis: Best practices that work for search marketers in the US have to be redefined when entering international markets, especially where Google is not the dominant engine. Organic” rankings are pushed much lower in the search results page, and user generated content and Wikipedia-type sites are displayed
higher – a move that Google.co.kr In Part III we’re covering SEM. has copied. search behavior is not uniform. MORE >>
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