Webbiquity

FEBRUARY 25, 2011

SEM enables enterprises to rank for specific search terms immediately (including terms for which it would difficult to rank organically), target traffic to specific landing pages, test everything (keywords, bid levels, ad copy, landing page design), and precisely quantify ROI based on sales or leads generated. Share this on Bebo.

Search Engine Marketing 100

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Webbiquity

FEBRUARY 7, 2010

Your goals—how many leads or sales are you planning to drive from search marketing? Ultimately, the goal of SEM is to produce either leads or sales, not just clicks, so conversion tracking is a critical component of your search marketing campaigns. The bottom two ads (positions 7 and get the second-highest CTR. Cool” leads (e.g.,

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JULY 26, 2010

B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Inbound Marketing Automation Blog ( Inbound Marketing Marketing Automation Efficiency Measurement Sales Process ). B2B Sales Lead Generation using SMM , Monday, July 19, 2010. SEM & SEO & PPC & CTR.

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B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 31, 2011

As Mark Schaefer explains, “There are MANY benefits to Twitter besides direct sales. Sarah Worsham lists helpful tips for increasing engagement and growing your following on Twitter, such as sharing and retweeting, asking questions, attending tweetups and using Twitter directories to find people in your industry. Related Post.

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Twitter Tools Tips Best Practices 100

Webbiquity

JANUARY 17, 2011

and 30% said it was to get updates on upcoming sales. Social Media Facts & Figures for B2B Sales by Inside View. And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. in the latter half of 2010.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Other Online Marketing Statistics.

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Paid Content Social Media Stats Paid Search Agency 100