The Point

NOVEMBER 27, 2018

Using Oktopost, B2B companies can manage and schedule large volumes of content, engage in conversations with their audience and track metrics such as CTR and conversions, as well as likes, shares, comments, etc.

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

The Point

JULY 8, 2014

The campaign generated click-through rates (CTR) that were more than 450% higher than average, and the emails drove almost 4,000 unique visits to the new Website. The results were startling.

Case Study 100

Case Study Case Studies Demand Generation Agencies Paid Search Agency 100

The Point

JANUARY 13, 2015

Clicks/Click Rate (CTR). As you move along the spectrum, you get closer and closer to metrics that reflect revenue performance, and thus the true success of the campaign. Opens/Open Rate. Click to Open (CTO) Rate. Leads/Response Rate.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

The Point

OCTOBER 7, 2014

Using Keyword Targeting typically produces a higher click-through rate (CTR), since users are searching for a term directly related to your ad/offer, but volume is harder to come by, and so attaining meaningful volume can require an extensive list of keywords, which may dilute the campaign’s effectiveness.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

The Point

NOVEMBER 23, 2021

Enter the good people at Metadata.io , who analyzed nearly $15 million in customer ad spend on LinkedIn and Facebook to generate a compelling benchmark report covering everything from click-through rate (CTR) to cost per lead (CPL). Security companies do this all the time with so-called “threat reports.”

Linkedin 130

Linkedin Cost per Lead Paid Search Agency Ads 130