Remove cross-sell

Customer Experience Matrix

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Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel

Customer Experience Matrix

Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. After all, it''s easier to add value when selling to existing customers, there are fewer synergies between acquisition and marketing automation (i.e.,

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Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers.