Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 211

Paid Search Agency Lead Ranking Companies Planning 211

Heinz Marketing

NOVEMBER 30, 2021

How do you sell if you don’t know who you’re selling to? According to Gartner , “gathering qualitative inputs is done through close interaction with key stakeholders to leverage their diverse expertise and foster cross-functional buy-in.” What type of accounts do we not sell to? Validating Your ICP with Data.

Ideal Customer Profiles 110

Ideal Customer Profiles Profiling Ad Building Cross-Selling 110

DiscoverOrg

JUNE 29, 2017

Good data, on the other hand, provides valuable organizational context and intelligence that enable cross-selling and upselling within existing accounts, and fresh avenues to expand with net new accounts that would otherwise be closed and opaque. Account-Based Content for Account-Based Marketing. Laterally, within a known account.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Contently

FEBRUARY 2, 2021

When it comes to content marketing, Tsuchida stresses that she’s not directly selling the product. “I’m still selling, but it’s not an ad.” That means I tend to hire copywriters with diverse industry experience who can cross-pollinate ideas. .” Photo by Yao Hu on Unsplash. ” 3.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

LeanData

NOVEMBER 8, 2022

Breaking into new markets, industry verticals and/or segments. Expanding business with your existing customers through upsell/cross-sell opportunities. Common goals of ABM initiatives include: Introducing a new product, solution or service to the market. Increasing share in an established market.

Account Based Marketing 97

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 97

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). As for TikTok, lean on b-roll or transitions.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Martech

NOVEMBER 30, 2021

Are you looking to increase upsell and cross-sell opportunities at key accounts to improve customer lifetime value? Or do you want to expand into a new segment, territory or vertical market? Implementing an ABM strategy can provide many benefits to the organization – but you first need to understand what you want to achieve.

Account Based Marketing 117

Account Based Marketing Work Management Marketing Management ABM 117

Zoominfo

DECEMBER 21, 2020

“Most companies looking to expand into new markets want to boost their sales and have identified a market in which they can see the potential for growth,” according to Marketo, which sells a marketing automation platform. Mirror, a rival of Peloton, sells a device that streams workout classes while allowing users to see their reflection.

Paid Search Agency 130

Paid Search Agency Lead Ranking Companies Planning 130

Zoominfo

OCTOBER 13, 2022

New Opportunities, New Ways to Sell Like many industries prior to the pandemic, business in the import/export sector was largely driven by in-person relationships. So far this year, we’ve done 3,300 shipments and are on track to cross 4,000. That’s when Zambo discovered ZoomInfo. In 2020, we did 959 shipments in the entire year.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

ANNUITAS

OCTOBER 25, 2016

This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information. ANNUITAS: With the change in the way B2B Buyers buy today, what impact has this had on sales teams? TM: It’s now common knowledge that buyers are more educated and buying processes are more complex. no decisions. lost deals.

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

Ledger Bennett

JANUARY 9, 2022

This phenomena is not limited to the consumer market, but instead is spreading across nearly all industry verticals – especially B2B. Together with keeping customers happy, subscription businesses have to look for cross-sell and up ell opportunities to get customers “addicted” to their services.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Salesforce Marketing Cloud

JULY 28, 2022

Elyse Archer , founder and CEO of She Sells, said this should start with the customer need: “What can you change in your processes, systems, and delivery to serve them best now?” Upskill and cross-train your teams. Also be sure this training is cross-functional. Be seen as the company that’s still there and ready to assist.”.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

SmartBug Media

JUNE 5, 2020

Think of TAM as all of the companies you could possibly ever sell to. Industry or vertical. Cross-Sell and Upsell Current Customers. Sales leaders are constantly enabling their team to sell new product lines, especially in the manufacturing world. That’s your ICP! Need a starting point to create your own ICP?

Account Based Marketing 95

Account Based Marketing Ideal Customer Profiles Paid Search Agency Advertising Agencies 95

Launch Marketing

JULY 1, 2020

Factors could include identifying contacts by their role or industry vertical, knowing which customers only subscribe to a certain service or product line, or where prospects are in the sales pipeline.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Sprout Social

SEPTEMBER 2, 2020

Meanwhile, 15-second vertical videos are supported via Stories. Repurposing your videos for the platform is a cinch and there are plenty of opportunities to cross-post your videos onto Instagram. If you’re selling a physical product, producing video around what you’re selling is a solid starting point.

Video Marketing 142

Video Marketing Brand Identity Branding Best Practices 142

Launch Marketing

JULY 1, 2020

Factors could include identifying contacts by their role or industry vertical, knowing which customers only subscribe to a certain service or product line, or where prospects are in the sales pipeline.

B2B Marketing 115

B2B Marketing Campaigns Marketing Budget Planning 115

Martech

MARCH 22, 2023

Consider developing a next-logical-purchase plan that moves beyond cross-selling or upselling. Raise your sights and educate yourself about what’s happening in the broader economy beyond your vertical. Look for propensity to purchase. So be ready to jump. Don’t stop to think about the process.

Enterprise Management 91

Enterprise Management Marketing & Strategy Marketing Strategy RFP 91

ClickZ

SEPTEMBER 24, 2020

Expansion: upselling, cross-selling. The software vertical is a good example. And there is tremendous opportunity for engagement across: Adoption: welcoming, starting to use the product. Retention: engendering trust in brand/product. Advocacy: elevating the voices of those who have authentic love of the brand/product.

Practices 134

Practices Planning Digital Marketing Funnels Best Practices 134

Martech

DECEMBER 21, 2022

Sales : Your sales team’s job is to sell your products or services to customers, converting qualified leads into buyers. You will encourage your team to work collaboratively and cross-functionally on projects. It focuses on the successful implementation of your product lifecycle.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Planning 99

Sprout Social

MARCH 31, 2022

This not only empowers brands to show off what they’re selling but also lets their brand voice shine. Whereas TikTok leans heavily on trends, videos on Reels tend to resemble more “traditional” video content that’s simply stylized to fit the vertical format. What are Instagram Reels?

Video Marketing 120

Video Marketing Best Practices Cross-Selling Social Media 120

Outbrain

NOVEMBER 22, 2022

Come and listen to the top native experts who will discuss how to choose the right tactics to test new verticals and products, and common mistakes affiliates make when searching for a new product. How to Increase Your Payouts by 100% by Avoiding Saturated Lead Generation Verticals. Ever considered selling your own offers?

Cost Per Thousand 26

Cost Per Thousand CPM Verticals Lead Gen 26

Hubspot

MARCH 7, 2018

Upsell/Cross-Sell Rates. Upsell/Cross-Sell Rates. Have your reps track their upsell and cross-sell numbers, and use that data to identify whether certain verticals respond well to certain product/service pitches. KPIs for Sales Managers. New Leads/Opportunities. Client Acquisition Rates.

Work Management 100

Work Management Lead Scoring Lead Ranking Cross-Selling 100

ANNUITAS

OCTOBER 25, 2016

This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information. ANNUITAS: With the change in the way B2B Buyers buy today, what impact has this had on sales teams? TM: It’s now common knowledge that buyers are more educated and buying processes are more complex. no decisions. lost deals.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 25, 2016

This buying behavior is devastating for salespeople who are stuck selling products and simply presenting information. ANNUITAS: With the change in the way B2B Buyers buy today, what impact has this had on sales teams? TM: It’s now common knowledge that buyers are more educated and buying processes are more complex. no decisions. lost deals.

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

Salesforce Marketing Cloud

DECEMBER 7, 2022

It takes practice to craft stories that sell a vision to potential customers. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. Audience-specific messaging likely yields personas that target a specific role within that vertical. What’s a persona?

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Adobe Experience Cloud Blog

MARCH 22, 2017

At its core, account-based marketing (ABM) is a targeted strategy that focuses on delivering personalized programs, messages, and content to select companies, and the leads within them, in an effort to engage them and move them towards a goal—whether that’s an initial sale, cross-sell or upsell, contract renewal, or even advocacy.

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Martech

SEPTEMBER 24, 2021

The ICP should consider relevant account characteristics including industry/vertical, size (both employee number and annual revenue), budget, geography and technology used. ABM isn’t just about acquiring new target accounts, it’s about retaining and growing target accounts through cross-sell, upsell and advocacy programs.

Account Based Marketing 120

Account Based Marketing Enterprise Management Work Management Paid Content 120

NetLine

OCTOBER 2, 2023

They are particularly beneficial for upselling and cross-selling. In the consideration phase, the addition of personalized insights can act as a unique selling proposition (USP) compared to competitor brands. This content type serves multiple purposes along the customer journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. You need to be able to convey your message clearly and consistently across a variety of stakeholders.

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

Lattice

DECEMBER 14, 2015

Demand generation, account velocity and up-sell/cross-sell opportunities. Industry/Segment – Any number of new or existing accounts in the same vertical or other specific segment. This may sound very different from the traditional demand gen funnel centered around awareness, interest, consideration and purchase.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. Either way, if you want to sell MarTech, you need to understand the CTO. BR is your website and/or email Bounce Rate.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. This solution offers vertical offerings for healthcare, life sciences, and financial service industries. . SharpSpring.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

MAY 10, 2022

Seventy-five percent of those polled also noted that account-based marketing (ABM) had improved upsell and cross-sell opportunities via account-specific insights. Growing upsell and cross-sell opportunities. Addressing low customer engagement. Message clients bingeing on certain categories of your content.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

LeadSquared

AUGUST 7, 2018

42 insurance players are fighting it out for market share in a vertical that is perceived as “push-oriented” – in a red ocean like this, progressive customer-intent signals hold the key to moving the needle for some core metrics like Customer Lifetime Value, Renewal Rate and Conversions Per Agent.

Marketing Automation Services 64

Marketing Automation Services Marketing Automation Automation Planning 64

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down. 3) Value-theory.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

In the pursuit of growth, many businesses sell into the accounts already in their CRM and marketing automation systems, oblivious to the large number of suitable prospects not in their data. It is the maximum amount of money a company may produce by selling its product or service in a specific market. 1) Top-down. 3) Value-theory.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52