Go Beyond SEO

JULY 13, 2022

Although buying trends can be harder to see when your business isn’t centered around a commonly recognized season (such as the holidays), the truth is that every industry has some version of a season. Which is why it’s crucial to track your trends for more insight. Upsell and cross-sell existing clients. Busy Season.

Trends 78

Trends Optimization Planning Paid Search Agency 78

The Lead Agency

DECEMBER 6, 2021

The way companies buy from and sell to each other is very different than it used to be just a couple of years ago and is likely to continue to evolve in 2022 and beyond. To succeed with marketing campaigns in 2022, businesses will have to continue to adapt their strategies to suit buyer trends. Trend 4: Focus on Customer Retention.

Paid Content 118

Paid Content Trends B2B Marketing Paid Search Agency 118

Convince & Convert

APRIL 12, 2024

Gain support from leaders and cross-functional teams to become advocates for the social team Create Custom Social Team KPI’s – Create a master dashboard to house all social data. Build a process to market your wins internally on a consistent basis and include cross-functional teams. Keep the social team top of mind always.

Social Media 135

Social Media ROI Media Cross-Selling 135

Zoominfo

FEBRUARY 16, 2021

Data trends support the success of customer-centric strategies. Cross-selling topic searches are on the rise, too. In 2020, many businesses have also shifted to focus on growing accounts by cross-selling new product lines. Since March 2020, brands with loyal followings outperformed their competitors.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

ANNUITAS

DECEMBER 20, 2018

Adobe announced that consumer demand for personalized content reached an all-time high in 2018, a theme that underscored some of the most prominent trends of the year. As we wrap up another busy year in marketing, I’d like to reflect on the major trends of the year and project how they’ll play out in 2019: #1: Account-Based Marketing.

Demand Generation 140

Demand Generation Account Based Marketing Demand Marketing AI 140

KoMarketing Associates

DECEMBER 21, 2022

About 40% would like to be able to use AI to determine customer lifetime value, and the same percentage want to identify upsell and cross-sell likelihood. Approximately 50% are utilizing it to forecast customer trends.

Marketing AI 241

Marketing AI Marketing Report Analytics Cross-Selling 241

KoMarketing Associates

JUNE 7, 2023

About 46% would like to leverage AI solutions to predict churn and retention on a customer level, while 40% want to be able to identify upsell and cross-sell potential. Most marketers (51%) are currently utilizing predictive data to forecast future customer behavior, and 50% are using it to forecast future customer trends.

Marketing Budget 198

Marketing Budget Marketing Report Content Marketing Forecasting 198

ClickZ

DECEMBER 14, 2020

Panelists discuss trends in ecommerce including the rapid shift consumers have made to purchasing all categories of goods online, the need for agility and speed in today’s ever-changing retail environment, and the importance of building community around your brand, among other things. The purchasing trends they are a-changing.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. In this article, we take a closer look at social ad trends. What will our social media ad trends guide cover? Four key social ad trends for 2022.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

Navigate the Channel

SEPTEMBER 15, 2023

With each passing year, new trends emerge, reshaping the landscape and offering fresh opportunities for businesses to connect with their audience. As we step into 2023, it’s time to explore the three digital marketing trends that are set to make a significant impact. #1

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Hubspot

MAY 5, 2023

Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn. Table of Contents Top Consumer Spending Trends in 2023 Strategies for Selling in a Recession Top Consumer Spending Trends in 2023 1. Let's dive in.

Spending 70

Spending Trends Marketing & Strategy Cross-Selling 70

The Lead Agency

AUGUST 20, 2020

Now, however, it’s more difficult for B2B marketers to define exactly who they are selling to: 64% of C-suite executives have final signoff on a purchase decision, 81% of non-C-suiters also have a say in it. However, while in previous years these trends may have been more predictable, there’s no ignoring the impact of COVID-19.

Marketing AI 83

Marketing AI Trends B2B Marketing Paid Search Agency 83

Tomorrow People

MAY 30, 2022

But you can, to an extent, adapt to changing market needs and broader macroenvironmental trends by continually evolving your offering. Reevaluate your organisation’s upselling and cross-selling strategies. You might be tempted to upsell or cross-sell to all of your existing customers, but this can severely backfire.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Marketing Insider Group

MAY 11, 2021

Incorporating key findings that give you a deeper understanding of consumer trends into your marketing strategies can push you ahead of competitors in your industry. year over year, meaning businesses are catching onto this trend fast. This is useful for upselling and cross-selling to current customers.

Lead Ranking 353

Lead Ranking Analytics Marketing AI Marketing Budget 353

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

Marketing Budget 57

Marketing Budget Trends Cross-Selling Marketing & Strategy 57

Vision Edge Marketing

APRIL 9, 2024

You know this company because the salespeople will sell things the company doesn’t even make or offer to close a deal. Market-centric strategies revolve around taking advantage of and drafting a hot trend. Anyone who has ever worked in a Sales-centric company can appreciate the internal chaos this approach can create.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

PureB2B

JUNE 23, 2021

To stay competitive, communications teams must keep up with industry trends as technology advancements continue to disrupt the B2B marketing space. A complete transformation for your business might not happen by keeping up with the newest B2B tech marketing trends but knowing about them will keep you level with your competitors.

Marketing AI 62

Marketing AI Trends B2B Marketing B2B 62

Zoominfo

AUGUST 31, 2020

Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches. Go-to-market plays : Cross-sell campaigns, account-based marketing campaigns, and demand generation campaigns.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Choozle

JANUARY 18, 2022

The new year is here, and that means adopting new trends, understanding the upcoming changes in user and data privacy, and starting to leverage your most meaningful customer relationships with first-party data. Let’s talk about the biggest trend on marketers’ minds this year: first-party data. Did someone mention cookies?

Trends 74

Trends Advertising Agencies Funnel Advertising Paid Search Agency 74

Scoop.it

SEPTEMBER 30, 2021

For a fruitful exploration of the perks of social media marketing, we must remain aware of the constantly evolving trends. These trends can supercharge your marketing strategy and allow you to interact, target, and engage your target audience in a personalized way. billion people are active on social media, which will soon cross 4.41

Social Media 67

Social Media Trends Media Cross-Selling 67

ClickDimensions

FEBRUARY 28, 2023

This in turn can then open up opportunities to cross sell and/or renew contracts, but more about that later. “Simply listening to your customers drives powerful results that will transform your business.” For instance, job title, industry, aims and so on.

Lead Ranking 98

Lead Ranking Cross-Selling SMB Trigger Marketing 98

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

Tactics 119

Tactics Work Management B2B Marketing Marketing Management 119

Lead Forensics

APRIL 16, 2024

AI can analyze historical sales data, market trends, and customer behavior patterns to generate accurate sales forecasts. Up Your Upselling and Cross-Selling Game with AI (Increased Revenue per Customer) Upselling and cross-selling can be a lucrative way to increase revenue from existing customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Zoominfo

MAY 23, 2023

There are four key approaches sales teams should consider when seeking to implement intent data: ongoing account prioritization, customizing talk tracks, identifying upsell opportunities, and understanding market trends. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Martech

FEBRUARY 19, 2024

Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities. Market trend analysis: Analyze market data and trends to identify emerging opportunities and threats. Identify patterns and anomalies in data to flag potential fraud cases.

Acquisitions 90

Acquisitions Marketing Budget Analytics Allocation 90

Martech Advisor

DECEMBER 23, 2019

From CSR integrity to engaging large-scale events and activations, what experiential marketing trends will we see in 2020? Johnson SVP of Client Services David Rich examines the top-predicted trends for the new year. Learn More: 5 Trends Shaping the Future of Media for 2020 and Beyond. Here are a few: CSR Integrity.

Trends 99

Trends Interactive Marketing Cross-Selling Advertising Mediums 99

Martech Advisor

NOVEMBER 15, 2019

The recent Sales Tech Benchmark survey revealed much about usage and growth trends, and we’ve compiled the ten most notable points in this report, specially curated from a chat between Nancy Nardin from Smart Selling Tools and MarTech Advisor editor-in-chief Chitra Iyer. The top 10 trends in Sales Tech for 2019 – 2020.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Zoominfo

FEBRUARY 18, 2021

To help meet evolving customer needs, it’s more necessary than ever to diversify product offerings and amplify cross-selling strategies to reduce risk without spending on additional capital. Almost 10% of the top-earning companies in the U.S.

Cross-Selling 214

Cross-Selling Loyalty Urgency Marketing Zoominfo 214

Martech

AUGUST 7, 2023

The survey found a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023. Dig deeper: The 7 B2B website essentials: What customers want The good news. Customers want to do business with people they already know.

Purchase 94

Purchase Peer-to-peer B2B Cross-Selling 94

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. The trend for “no code” solutions discussed in the previous section intersects with this.

Digital Asset Management 95

Digital Asset Management Trends Work Management Marketing Management 95

Customer Experience Matrix

DECEMBER 13, 2020

Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. And note that this is a way to sell based purely on context, so targeting doesn’t have to be based on individual identities. Compilers like Neustar and Merkle are also entering the business.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Vision Edge Marketing

SEPTEMBER 19, 2023

These measures provide insights into strategies that will increase customer retention and upsell/cross-sell opportunities. Data-Driven Actionable Insights: Agile decision-making requires real-time customer insights, market trend data, and competitive intelligence.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. It will be worth every penny.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Top Rank Marketing

AUGUST 16, 2023

Here are some trends that are placing B2B marketers in a uniquely tricky position at the moment. The research shared “a notable trend toward retention and cross-sell/up-sell plays, as prior experience with the vendor jumped from 25% in 2022 to 40% in 2023.” This trend was especially stark in the Tech sector.

B2B Marketing 93

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 93

Sana Commerce

FEBRUARY 29, 2024

Using information from the 2024 B2B Buyer Report — which includes responses from over 1,000 global B2B buyers — the Sana Spotlight reveals how to address emerging trends, like the: Increased demand for accurate online experiences High customer expectations The preference for using an online platform to place complex orders.

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

Sprout Social

DECEMBER 19, 2019

Social media is always changing and evolving, whether it’s social media demographics , the latest trends and memes or new algorithm updates. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

Trends 93

Trends Curation Opinions Paid Search Agency 93