Zoominfo

JULY 15, 2019

Or, if your company sells intangible products like software and technical solutions, you can craft an email campaign offering a free trial of your product. While they enjoy their complimentary hot dogs and hamburgers, customers get the chance to interact directly with the people who create, market, and sell your products.

Activities 246

Activities Brand Identity Branding Sample 246

Kaon

MARCH 13, 2018

You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. Your Executive Briefing Center, or Customer Briefing Center, is a major influencer on enhancing customer sales. For more information about Kaon, visit www.kaon.com.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

JUNE 26, 2019

The Siemens application , created to align with “The Challenger Sale” methodology, focuses on 10 vertical markets and horizontal segments (automation, fire, security, IOT, smart spaces) and is being used as a sales tool and at trade shows.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

The Point

MAY 28, 2019

Tailoring conversations to existing customers that drive upsell/cross-sell opportunities, or ask for referrals. Generating chats in response to a trade show promotion as a way to book qualified meetings at the show. Inserting chat into a lead nurturing.

Demand Generation Agencies 127

Demand Generation Agencies Demand Generation Demand Top of Funnel 127

Martech

SEPTEMBER 25, 2023

Marketing must be constantly available to potential buyers when they become interested in your product — not necessarily when you want to sell it. Here, for example, if marketing participates in a trade show and showcases its latest product, the metrics should be shown with all the other activities happening simultaneously (i.e.,

Marketing AI 121

Marketing AI Marketing Attribution Work Management Marketing Management 121

SalesIntel

JULY 22, 2022

Regardless of what you’re selling or the industry you’re in, whether you’re marketing a SaaS or you’re a clothing retailer, you need to have a good understanding of who your target market is. Identifying your unique selling proposition. The steps in the sales process can vary depending on the type of product or service you’re selling.

Cross-Selling 52

Cross-Selling Advertising Agencies Sales Cycle Pricing 52

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ClickDimensions

MARCH 14, 2023

As an industry which relies heavily on in-person meet-ups, the effects of COVID-19 were significantly felt by manufacturing businesses as trade shows were cancelled and meetings postponed. Manufacturing has changed considerably within the last 3-5 years. Want to find out more about Manufacturing and Marketing Automation?

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Kaon

JULY 2, 2015

According to Qvidian, on average it takes a sales representative up to nine months to get up to speed on a product line and roughly one year to become really effective in selling those products. This results in a generalized selling pitch, making the sales experiences less than stellar.

Tips 100

Tips Lead Ranking Storytelling Cross-Selling 100

SmartBug Media

FEBRUARY 24, 2021

Should we keep selling our services as usual and pretend nothing is happening?” For example, consider the hyper-personalized “cart abandonment” emails you get after deciding you don’t need another pair of shoes, or the upsell/cross-sell emails you get after your favorite skincare product is delivered. trade shows).

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

Marketing 261

MARCH 31, 2020

As a result, marketing teams that once relied on trade shows for effective lead generation are scrambling to find alternatives that garner the same success. The reason many startups exhibit or attend trade shows is to grow brand awareness with attendees who match their target audience. Advertising.

Marketing Budget 62

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 62

The Effective Marketer

MAY 21, 2012

Typical Audience: Early stage prospects, current customers of another product (cross-sell) or different version (up-sell). Going to a trade show? Host a webinar the week prior to the show and give tips on how to make the most out of the show. Just came from a trade show?

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

SmartBug Media

APRIL 17, 2019

It has changed the way that buyers buy, and therefore, the way salespeople sell. There are many ways you can get in front of your prospects, including phone calls , emails, social networks, videos, voicemails, networking events, trade shows , and direct mail (never underestimate the power of a handwritten letter) to name a few.

Tips 80

Tips Dwell Cross-Selling Outreach 80

Biznology

DECEMBER 9, 2016

The great part about social media is you can cross-post content from one forum to another. If you sell air conditioning units, then you may want to set reminders to follow up on sales and service once a year, before the warm season hits. Perfect your listening skills at trade shows and networking events.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

SEPTEMBER 3, 2015

Kathleen Schaub, vice president of IDG’s CMO Advisory Service, reports that customer events are twice as common (at 48%) as participation in trade shows (27%) among tech marketers. What a great way to get your customer’s full attention, especially compared with a trade show, where you have to compete with zillions of others.

Conference 80

Conference Trends B2B Trade Show 80

SmartBug Media

JULY 1, 2021

With so many to-dos every day, you feel the weight of importance from everything from trade shows to swag to digital marketing campaigns. Upsell/cross-sell opportunities. As a marketer, you often find yourself struggling with prioritizing your constantly growing task list. your efficiency soar, and your revenue grow.

Hubspot 75

Hubspot Lead Scoring Lead Ranking Lead Nurturing 75

ViewPoint

SEPTEMBER 24, 2015

Maybe you traditionally sell to one line of business. In person events are fine as giant trade shows with a big booth space. It’s a combined effort all the way over the finish line, and on into customer up and cross-sell, along with customer education and renewal.

Account Based Marketing 120

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Leads 120

Lead Liaison

JULY 13, 2017

Ask if they want to nurture customers (up sell, cross sell ops, birthday wishes, contract anniversary reminders, etc). Ask them if they could use help nurturing trade shows leads (if you attend trade shows). Most marketing automation providers offer plugins to email clients.

Marketing Automation Services 49

Marketing Automation Services Top of Funnel Marketing Automation Marketing Management 49

The Point

JANUARY 8, 2013

This means that, in order to succeed, every word of copy should be focused on selling the offer, i.e. the primary reason why any individual would want to respond. In addition, the header itself is so large that it’s forcing selling copy down the page and below the fold. in intelligent queuing technology allow you to:”.

Product 100

Product Email Marketing Cross-Selling Paper 100

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. Because as we all know, knowledge is power — and not only does Ian have a lot of knowledge, he makes sure that everyone else at Bloomreach does too.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. Because as we all know, knowledge is power — and not only does Ian have a lot of knowledge, he makes sure that everyone else at Bloomreach does too.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. Because as we all know, knowledge is power — and not only does Ian have a lot of knowledge, he makes sure that everyone else at Bloomreach does too.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Golden Spiral

FEBRUARY 26, 2019

In just about 120 minutes, the movie shows you Apple’s humble beginnings. Selling out products in a matter of minutes was once very, very far from the norm. Convene a cross-functional team with members from product, marketing, sales, customer service, and executive teams. Don’t develop your timeline in a vacuum.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Hubspot

MARCH 18, 2019

The difference between key account management and selling. Does your product have upsell and cross-sell potential? Key accounts require consultative selling techniques -- and it will be hard to teach your salespeople to adopt completely new processes for just a few clients. The benefits. How to identify key accounts.

Work Management 84

Work Management Marketing Management Cross-Selling Customer Satisfaction 84

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. Social selling tools. Face to face opportunity. Make sure they book appointments in advance.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees. Probably not!

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Hubspot

JANUARY 3, 2018

None of them lead with a hard sell, and each of them centers around offering value to your prospect. January is the ideal time to upgrade, renew, and cross-sell to existing customers. That way, you’re never trying to sell to them. 5 Ways to Re-Engage with Prospects After the Holidays. Reconnecting with existing clients.

Work Management 88

Work Management Marketing Management Cross-Selling Outreach 88

PureB2B

JUNE 29, 2022

Networking usually takes place at dedicated events, such as local business meet-ups, trade shows, or conferences. Think networking is simply undercover selling? Whether you’ve exchanged business cards, traded emails, or connected on LinkedIn, make sure after each event you send a follow-up message. Think again!

Ad Building 62

Ad Building Business Network Marketing Ideal Customer Profiles 62

Bluetext

NOVEMBER 30, 2022

So far in this series, we have examined PLG as a concept, how it can be cross functionally implemented and why – when done right – it can be the right go-to-market strategy for your business. Activation: Once you drive traffic to your product, the next challenge becomes making the conversion.

Churn Rate 26

Churn Rate Lead Ranking Marketing Analytics Tools Cross-Selling 26

Valasys

MAY 28, 2020

Squandering the trade show leads isn’t a wise idea. You should ask for relevant information from the customers, ones that resonate with what you’re trying to sell. The objective of your event marketing can be to inform your prospective customers, to upsell or to cross-sell. 11 Data Collection.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Varicent

JUNE 1, 2017

Like any fresh startup, the focus was to get out there and sell. You’ll go from 10 to 30 reps but have the same inbound and trade show leads, but now they’re spread across a team that's three times as large. I imagine you had to sell that idea into Marketing leadership. It really evolved with the growth of the company.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Cross-Selling 53

Engagio

JUNE 12, 2017

If 50 leads come from a marketing department, and you sell to IT engineers, how do you score those leads? From new product releases, to up-sell and cross-sell initiatives, ABE can bring more personalized, human touches to customer interactions (at scale.). You’ll be able be able to nurture long deal cycles.

Account Based Marketing 86

Account Based Marketing Lead Ranking Lead Scoring Planning 86

SpotMe Blog

AUGUST 30, 2021

Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. On-demand programming is a key selling point for many when they’re deciding whether to attend an event. . Time differences can throw your global event attendance for a loop.

Planning 52

Planning Work Management Marketing Management Conference 52

Hinge Marketing

MAY 23, 2019

Conferences and trade shows are getting more expensive as destinations to attend or to exhibit. Focusing your messaging and selling will help your company or firm be more effective and is a key pillar of ABM. Buyers are not opening emails and clicking on links as much these days. Buyers are leveraging less referrals.

Account Based Marketing 114

Account Based Marketing ABM Marketing & Strategy Webinar Metrics 114

Webbiquity

MAY 10, 2010

The new Flip Cameras are great tools to use to interview clients at trade shows, in their offices or at your own office, and the videos are easy to upload to your website. If you sell commitment to a vertical market, then show your various associations and Industry Board of Advisors. Beyond Crossed Signals.

Work Management 100

Work Management Case Studies Case Study Marketing Management 100

Valasys

JULY 1, 2021

Marketers using automation solutions can benefit immensely from templates and pre-built programs for email, landing pages, webinars, trade shows, lead scoring and lead nurturing. past browsing & buying histories and links clicked on in the email), and also based on cross-channel behaviors (e.g., g) Templates and libraries.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

APRIL 25, 2012

How do you follow-up from a trade-show? If you don’t have enough sales leads , put a plan in place to get more – with content marketing , social media, trade shows, and promotions – anything that will help to get your company noticed. When do you send a newsletter? What do you do with webinar sign-ups? Start and Refine.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Paid Search Agency Automation 48