Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary).

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Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Hubspot

MARCH 18, 2020

billion social media users across the globe. As you can probably imagine, that’s a major reason why businesses want to be active on social, too. Businesses use social media to market, sell, and provide support to their target audience and customers as well as learn about and bond with them. There are over 3.8

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Social Media Analytics Media Work Management 100

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is Social Selling?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Buffer

AUGUST 10, 2020

Since its launch in 2015, Huel has sold over 100 million meals and built up a passionate audience of over 400,000 followers across social media channels. It’s especially difficult in the social media space. It’s difficult to find something that does it all, ” explains Tim Urch, Social Media Manager at Huel.

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Social Media Media Multi-Channel Work Management 97

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. But the same fundamental information is there: who you sell to, what you sell, and why your company is different from and special compared to competitors. Image credit: Noah Näf on Unsplash.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

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Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

ViewPoint

AUGUST 14, 2013

Leveraging social media is a familiar tactic for individuals. Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Companies have been a bit slower than individuals in realizing the power of social media. An evangelist for social selling — and a U.S.

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Social Media Media Cross-Selling Salesforce.com 120

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Pick your social channels. Hey, we totally get it.

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Social Media Social Marketing Media Business 105

Marketing Insider Group

NOVEMBER 15, 2021

From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Social Media Insights for 2022 from Leading Content Influencers. “The #1 thing that’s helped grow my social media following has been cross-pollinating my audience.

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Content Marketing CMS Development Planning Marketing Automation Services 227

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

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Promotion Cross-Selling Bundling Advertising Agencies 76

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. That can affect your personal brand , your effectiveness at social selling , and more. Luckily, every social channel tells you exactly what image sizes to use.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

NuSpark Consulting

MAY 4, 2023

Social media retargeting: Reach users who have interacted with your content on social media platforms like Facebook, Instagram, LinkedIn, or Twitter. Cross-device retargeting: Target users who have engaged with your brand on one device but didn’t convert, and show ads to them on a different device.

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Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. This information can help you make strategic decisions about how you should sell to this segment and. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%. Source: Campaign Monitor.

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Email Marketing Enterprise Management CTR Webinar Metrics 264

Biznology

JUNE 22, 2017

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Not anymore. What exactly are hashtags?

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Linkedin Cross-Selling Social Networks Keywords 137

QuanticMind

JANUARY 10, 2020

Social media presents a unique opportunity for advertisers. Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. Once you have these basic demographics defined, consult publicly available data for how this maps to the various social media networks.

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Social Media Media Paid Social Agency Mobile Advertising 52

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting.

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Social Media Media Tips Ideal Customer Profiles 80

Webbiquity

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons.

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Tools Social Media Social Networks Work Management 232

Sprout Social

SEPTEMBER 4, 2018

The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably price, of cryptocurrencies. With nearly a million followers on Twitter, they’re constantly sharing educational webinars with their audiences and even launched their own TV show. Customer support.

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Social Media Media Brand Identity Branding 72

Convince & Convert

MAY 5, 2010

Here’s an ad agency that believes in the wisdom of crowds and community-building enough to build a major online destination ON ITS OWN DIME, and commits to never selling advertising on it? Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Sharpspring

OCTOBER 11, 2021

No need to search Google or Twitter every day to learn who is talking about you online. Let’s take a look at a few: Engage with Customers on Social Media (And Sell More). The bigger the brand, the more social media mentions it will generate on a daily basis. asktwitter.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Measuring Social Media ROI.

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Social Media Media Business Social Networks 94

B2B Marketing Traction

NOVEMBER 18, 2011

Online, strategically, on LinkedIn, Facebook, Twitter and more. Read my previous bog, Why Product Launch Plans Need to Include Social Media.) Strategic connections that can tell, sell, buy, refer or simply share with their friends and colleagues. On social media platforms or other?

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Social Media Peer-to-peer Media Cross-Selling 100

Customer Experience Matrix

SEPTEMBER 9, 2009

Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. social marketing.

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Social Media Narrowcasting Media Database Marketing 120

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. They’re making a purchase from your post right then and there in their favorite social media app.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

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Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Adding a Twitter field to your contact records is only a start. To paraphrase Tina Turner , we don’t need another acronym.

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Social Media Work Management Marketing Management Media 123

Biznology

MARCH 29, 2012

Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. Now when advertisements are in social media, they can be accessed across borders. (Photo credit: Wikipedia). How do marketers respond?

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Social Media Product Media Cross-Selling 80

Sprout Social

MARCH 9, 2023

Internal marketing is a strategy to help employees make an emotional connection to the products or services the company sells. Here's a version that's Twitter-friendly. Executive members of an organization typically communicate externally through social media, media appearances and talks at conferences.

Public Relations 110

Public Relations PR Thought Leadership Advertising Agencies 110

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. This information can help you make strategic decisions about how you should sell to this segment and. The above-mentioned study also found that the cross-industry average for hard bounces is 0.40%. Source: Campaign Monitor 2.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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Social Media Media Curation Webinar Metrics 133

The Point

AUGUST 29, 2017

(Ex: cold outreach, warm outreach, account penetration, customer retention, cross-sell/upsell …). Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach. Follow the prospect on Twitter. Download content from the prospect’s Website.

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Touchpoints Account Based Marketing ABM Ideal Customer Profiles 228

ClickZ

MARCH 16, 2023

Apple reigns as the most valuable brand of our time, achieving a valuation into the trillions by selling more to its existing user base. The cross-over between advertising, content, social commerce, and search has become one big melting pot. Join the conversation with us on LinkedIn and Twitter.

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Paid Content Brand Identity Branding Paid Search Agency 131

Scoop.it

JANUARY 11, 2024

By keeping all messaging across all channels – from socials to email – in one editorial calendar, you can keep it consistent while adjusting it to each platform’s needs. A company might be selling accounting software, but they won’t just write blogs talking about the features of these solutions.

Work Management 77

Work Management Marketing Management Brand Identity Branding 77

Stevens & Tate

FEBRUARY 8, 2022

Inbound methods include creating blog posts, articles, ebooks, white papers, social media posts, and podcasts. You can do so by using follow-up emails, social media interactions, cross-selling opportunities, and more. Social Media Marketing. billion people using social media as of this year.

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Inbound Marketing Planning Lead Scoring Lead Ranking 130

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. This content was distributed around the world after sponsored social media campaigns were launched. Take a look!

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Sprout Social

APRIL 19, 2022

gonna stop selling coffee and start selling coffee lip scrubs lol jk but you can get Dunkin’ x @elfcosmetics at [link]. We dove into Sprout Social’s Listening tool to quantify the campaign’s impact. We looked at social media data from March 14 to April 14, 2022, to examine how the brand partnership affected social performance.

Ideal Customer Profiles 86

Ideal Customer Profiles Brand Identity Branding Cross-Selling 86