cross-sell sales 
The Effective Marketer
MAY 21, 2012
Typical Audience: Current customers on previous release, sales team, business partners. Typical Audience: Early stage prospects, current customers of another product (cross-sell) or different version (up-sell). What: New product release walkthrough. Focus: Key features of the new release, benefits of upgrading.
The Effective Marketer
JULY 7, 2011
Building products that sell themselves is a neat idea and had worked well for GE for years. Sales force effectiveness. For example, in the Aviation market GE used to sell engines on the basis of thrust and other quantitative metrics and has since changed its approach to focus on operational efficiency and resource productivity.
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