Customer Experience Matrix

APRIL 24, 2008

During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. Cross sell reports show the percentage of customers who bought specific pairs of products.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Adobe Experience Cloud Blog

DECEMBER 20, 2010

Use marketing automation to upsell, cross-sell, and resell your existing customers. While marketers mostly focus on new business, selling to your existing customers can make marketing into the real heroes. Other people you should ask for referrals include your suppliers, key influencers, fellow members and your prospects.

Marketing Automation Services 48

Marketing Automation Services Ideal Customer Profiles Marketing Automation Automation 48

Adobe Experience Cloud Blog

JULY 12, 2010

Sell the right product to the right customer. Cross sell to purchases of a specific product. Customer Value Segmentation - Most advanced type of segmentations that looks at the revenue, frequency, and recency of behaviors and purchases of customers for segmentation. Why should segments be developed? Buying Expensive.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

NetLine

JANUARY 23, 2020

They are used within Customer Acquisition campaigns, Upsell-Cross Sell Campaigns, and Pipeline Acceleration Campaigns. Once they score up enough points over time based on recency, frequency, and engagement types, they are routed to business development teams for qualification.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10

Choozle

APRIL 2, 2019

While we don’t dig into them here, we recommend you also consider adding cross-device targeting or geoframing to your campaigns. That’s why we recommend looking at the recency of your user data when employing retargeting as a strategy. You can pull reports to identify an optimal recency period for your product or service.

Work Management 53

Work Management Marketing Management Service Practices 53

DotDigital

APRIL 19, 2021

The solution must be able to build campaigns around customer personas based on recency, frequency and monetary (RFM) and it must be flexible enough to identify and report on how these personas change over time. Understanding customers must then prompt an increasingly personalized response. And they will pay on average 25.3%

Cross-Selling 52

Cross-Selling Barriers eCommerce Click Rate 52

Engagio

OCTOBER 1, 2018

Top Takeaways : ABM is a great B2B strategy to drive growth – growth is NOT just acquisition – ABM helps place focus on retention and upsell, cross-sell too. Fit, Intent, Recency and Engagement. Top Takeaways : Establish an ABM Foundation with FIRE (shout out to the awesome Everstring team!):

Account Based Marketing 91

Account Based Marketing ABM Ideal Customer Profiles CMO 91

Hubspot

MAY 28, 2012

In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. This type of cross-channel nurturing can incorporate mobile and social media.

Work Management 28

Work Management Marketing Management Lead Management Lead Scoring 28

Biznology

JANUARY 5, 2015

Unfortunately these systems are nothing more than repositories of registration data, and do not provide the capability to perform analytics on the campaign results of cross channel and multiple communications. The value of this data is its recency and accuracy, which is usually a problem with B2B data and lists. Like this post?

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

Terminus

JUNE 11, 2021

Once they’re sold, keep your brand top of mind with targeted updates and continue to cross-sell with production promotion or targeting different departments. Outbound Team. Equip your outbound teams with the right tools to help them lead as your frontline brand ambassadors—because that’s exactly what they are.

Marketing Analytics Tools 57

Marketing Analytics Tools Top of Funnel Generation Bombora 57

Convert

JANUARY 24, 2023

For example, you might sell “hoodies”, in which everything you sell gets put into a “hoodies” collection… And wait. There are very few ecommerce sites excelling in product finding capabilities on mobile, mobile navigation and product browsing, mobile on-site search, and mobile cross-navigation and compatibility.

Optimization 52

Optimization Tips eCommerce Top of Funnel 52

Choozle

MAY 7, 2019

Or, you could sweeten the offer and cross-sell your audience with an added incentive, like a hotel upgrade. Or, if you offer multiple sightseeing tours or activities at one destination, you could cross-sell your audience with a similar excursion. Tours & activities. Choosing data brands & segments.

Practices 43

Practices Planning Best Practices Marketing Management 43

Choozle

MAY 7, 2019

Or, you could sweeten the offer and cross-sell your audience with an added incentive, like a hotel upgrade. Or, if you offer multiple sightseeing tours or activities at one destination, you could cross-sell your audience with a similar excursion. Tours & activities. Choosing data brands & segments.

Practices 42

Practices Planning Best Practices Marketing Management 42

Hubspot

NOVEMBER 7, 2023

You can also identify specific regions or industries to sell into and benchmark your average sales cycle. For example, Vellacott’s team focuses on specific page views of conversion-based content, frequency, and recency of page views. Customer segmentation. Scaling a sales process. Data enrichment and collection. Leaderboards.

CRM 70

CRM Sales Management Work Management Marketing Management 70