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| | DELICIOUS B2BMARKETING
MAY 24, 2009 [Cross-Sell, Psychographic] Do Psychographics work in B2B Marketing & Sales?
► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From a marketing perspective, demographics define what buyers commonly need whereas psychographics define what specific groups of buyers want.
| | MODERN B2B MARKETING
MARCH 28, 2013 [Cross-Sell, Psychographic] Improving Content Conversion with Dynamic Content
Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Psychographics and preferences: This takes into consideration a prospect’s interests, attitudes, and opinions. by Dayna Rothman Today’s marketers know that quality content is essential to marketing success.
MARCH 28, 2013 | MODERN B2B MARKETING
[Cross-Sell, Psychographic] Improving Content Conversion with Dynamic Content
MARCH 8, 2013 | ONPATH
[Cross-Sell, Psychographic] 10 Ways to Find Gold in your Salesforce.com Database
FEBRUARY 19, 2012 | MANHATTAN MARKETING MAVEN
[Cross-Sell, Psychographic] Building Brand Relationships
MAY 5, 2011 | FEARLESS COMPETITOR
[Cross-Sell, Psychographic] Ever-Changing Rules: New Era Challenges For CMOs
MARCH 27, 2010 | EVERYTHING TECHNOLOGY MARKETING
[Cross-Sell, Psychographic] Leveraging Actionable Customer Data for Revenue Growth
MAY 24, 2009 | DELICIOUS B2BMARKETING
[Cross-Sell, Psychographic] Do Psychographics work in B2B Marketing & Sales?
| | MANHATTAN MARKETING MAVEN
FEBRUARY 19, 2012 [Cross-Sell, Psychographic] Building Brand Relationships
I guess I should be thrilled that hundreds of corporations have decidedto take this burden off my shoulders by investing in Facebook pages, Twitter Feeds, Wikipedia entries, e-mails, text alerts, loyalty cards and CRM programs. I am flattered that somebody out there is trying to keep up with me, keep track of me and keep selling me. If you can find the demographic, psychographic lifestyle or workflow patterns that define your most valuable or most frequent customers – you can find them easily and serve them better. RFM Rules. If
| | ONPATH
MARCH 8, 2013 [Cross-Sell, Psychographic] 10 Ways to Find Gold in your Salesforce.com Database
Could you encourage people to buy X, Y and Z, thus boosting cross-selling and up-selling opportunities? 2. Database Marketing By examining customer purchasing patterns and looking at the demographics and psychographics of customers, you can create new products to sell. It’s both amazing and unfortunate. Do you need some help mining your database for Gold?
| | FEARLESS COMPETITOR
MAY 5, 2011 [Cross-Sell, Psychographic] Ever-Changing Rules: New Era Challenges For CMOs
Delving into third party data attributes, demographic and psychographic data has allowed companies to drastically improve their view, treatments and interactions. Metrics need to be stated in terms of the customer, readily accessible at very frequent intervals, or in real time, e.g., “average revenue per customer and “revenue per customer segment. Most metrics can be anchored around three main goals: customer acquisition, customer development (cross sell/up sell), and customer loyalty (churn/retention). Take this free survey and find out.
| | EVERYTHING TECHNOLOGY MARKETING
MARCH 27, 2010 [Cross-Sell, Psychographic] Leveraging Actionable Customer Data for Revenue Growth
Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. With this information your organization can develop a targeted retention strategy, cross-selling and/or up-selling programs, and leverage the desired communication channels in order to improve the lifetime value of customers. By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” How might your organization benefit from customer analytics?