Do Psychographics work in B2B Marketing & Sales?
MAY 24, 2009
► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From a marketing perspective, demographics define what buyers commonly need whereas psychographics define what specific groups of buyers want.
Improving Content Conversion with Dynamic Content
Modern B2B Marketing
MARCH 28, 2013
Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Psychographics and preferences: This takes into consideration a prospect’s interests, attitudes, and opinions. by Dayna Rothman Today’s marketers know that quality content is essential to marketing success.
Building Brand Relationships
Manhattan Marketing Maven
FEBRUARY 19, 2012
I guess I should be thrilled that hundreds of corporations have decidedto take this burden off my shoulders by investing in Facebook pages, Twitter Feeds, Wikipedia entries, e-mails, text alerts, loyalty cards and CRM programs. I am flattered that somebody out there is trying to keep up with me, keep track of me and keep selling me. If you can find the demographic, psychographic lifestyle or workflow patterns that define your most valuable or most frequent customers – you can find them easily and serve them better. RFM Rules. If
Ever-Changing Rules: New Era Challenges For CMOs
MAY 5, 2011
Delving into third party data attributes, demographic and psychographic data has allowed companies to drastically improve their view, treatments and interactions. Metrics need to be stated in terms of the customer, readily accessible at very frequent intervals, or in real time, e.g., “average revenue per customer and “revenue per customer segment. Most metrics can be anchored around three main goals: customer acquisition, customer development (cross sell/up sell), and customer loyalty (churn/retention). Take this free survey and find out.
Leveraging Actionable Customer Data for Revenue Growth
Everything Technology Marketing
MARCH 27, 2010
Customer analytics leverages customer behavior, trends, psychographic and demographic data to design more effective customer experiences and customer marketing. With this information your organization can develop a targeted retention strategy, cross-selling and/or up-selling programs, and leverage the desired communication channels in order to improve the lifetime value of customers. By Laura Patterson Peter Drucker is attributed to having said, “the purpose of business is to create a customer.” How might your organization benefit from customer analytics?