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Do Psychographics work in B2B Marketing & Sales?

delicious b2bmarketing

► March ( 4 ) You’re Selling What to Whom? Trying to get a handle on Company Psychographics? Do Psychographics work in B2B Marketing & Sales? While B2C marketers do use demographics, they also use psychographics to really understand what interests their prospective buyers. Psychographics classifies prospective buyers by psychological attitudes such as aspirations, interests, attitudes, opinions, etc. From a marketing perspective, demographics define what buyers commonly need whereas psychographics define what specific groups of buyers want.

Adapting To The NEW Consumer With Better Analytics

grow - Practical Marketing Solutions

Listen to them and determine, at what time and opportunity do they need my product, NOT how much can I cross-sell and upsell to them. Sellas  is an in-the-trenches digital marketer & owner at  B Squared Media , blossoming blogger, and  a purveyor of psychographics. By Brooke B. Sellas, {grow} Contributing Columnist. At least, that’s what Hessie has to say. Now it is.

Improving Content Conversion with Dynamic Content

Modern B2B Marketing

Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. Psychographics and preferences: This takes into consideration a prospect’s interests, attitudes, and opinions. by Dayna Rothman Today’s marketers know that quality content is essential to marketing success.

Building Brand Relationships

Manhattan Marketing Maven

  I guess I should be thrilled that hundreds of corporations have decidedto take this burden off my shoulders by investing in Facebook pages, Twitter Feeds, Wikipedia entries, e-mails, text alerts, loyalty cards and CRM programs. I am flattered that   somebody out there is trying to keep up with me, keep track of me and keep selling me.    If you can find the demographic, psychographic lifestyle or workflow patterns that define your most valuable or most frequent customers – you can find them easily and serve them better.    RFM Rules. If