Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling? They saw a 37.4%

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Marketing Insider Group

MAY 11, 2021

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. Cluster modeling allows you to target specific personas or demographics based on behavior data, past product purchases, or brand engagement. Source: HubSpot.

Lead Ranking 356

Lead Ranking Analytics Marketing AI Marketing Budget 356

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. After all the work you put into creating your incredible product, you need a proper marketing plan. Enter our product launch timeline. A solid launch process for a new product starts early.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Act-On

NOVEMBER 15, 2023

Customer needs are a moving target, and so are personas. And once you create your personas, you’ll want to design more targeted materials throughout the audience’s entire journey to more effectively support sales. But first, they want to test potential solutions, so they schedule product demos. Iterate and refine.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Zoominfo

JULY 13, 2023

By setting clear and aligned goals, sales reps have a target to strive for and their activities remain closely tied to corporate objectives. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. Setting SMART goals. Measuring progress.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Vision Edge Marketing

JANUARY 30, 2024

This ensures that your products and services remain relevant and competitive in the market. It encourages business leaders to never settle and to keep looking for ways to enhance products, services, and the overall customer experience. This spirit of ongoing refinement is essential for sustaining growth over the long term.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Lead Forensics

APRIL 11, 2024

By tracking IP addresses you can see who has visited your website, but more specifically the products and service pages they are interested in. All of this combined, provides your sales team with better quality leads to target. Your marketing teams can help to re-nurture these leads by creating highly targeted content.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Rev

OCTOBER 11, 2023

We see a common mentality around the cross-sell motion that it is the lowest hanging fruit possible in sales. I think a lot of people underestimate how hard cross-selling can be,” he says. It’s not just about signing up an existing customer for related or supplemental products.

Cross-Selling 60

Cross-Selling Sales Cycle Consulting Stats 60

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? But have you also heard you have a 60-70% chance of selling to an existing customer ? On the other hand, you only have a 5-20% chance of selling to a prospect.

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

ClickDimensions

DECEMBER 28, 2023

Missed Cross-Selling and Upselling Opportunities Disconnected communication channels can lead to missed opportunities for cross-selling and upselling. Sales teams may not be aware of new products or promotions, and marketing teams may not have insights into specific customer needs or preferences.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Through valuable content, you’re able to persuade your key audiences to convert and buy your products or services.

Webinar Metrics 351

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 351

Huptech Web

JULY 14, 2023

Content Overview: Introduction What is a Product Description? What Makes The Product Description Within A Shopify Store So Crucial? How to Write Product Descriptions That Converts? Some Examples of Outstanding Product Descriptions Want to learn how to effectively address the pain points of your customers?

Product 52

Product Tips eCommerce Cross-Selling 52

Huptech Web

JUNE 23, 2023

Say goodbye to the days of painstakingly crafting product descriptions and hello to the magic of automated text generation. Picture this: You no longer struggle to find the right words to describe your products. Have you ever wished for a hassle-free way to create consistent and engaging product descriptions for your Shopify store?

Product 52

Product eCommerce Cross-Selling FAQ 52

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Here are three data points on why process management matters.

Process 229

Process Optimization Work Management Marketing Management 229

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. It didn’t even make the Sagefrog priority list in 2022.)

Tactics 116

Tactics Work Management B2B Marketing Marketing Management 116

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Possible functionality synergies across various products.

ROI 93

ROI Product Marketing Management Allocation 93

Optinmonster

APRIL 11, 2024

Example 2: The Surprise Gift Business: You sell marketing and management online courses for entrepreneurs and in-house employees. Example 3: The Cross-Sell Business: You run an ecommerce store that sells educational materials for kids. Problem: Low sales for one of your products.

Automation 84

Automation Marketing Websites Work Management Conversion 84

Lead Forensics

APRIL 16, 2024

AI-powered lead generation tools analyze vast data sets, including demographics, online behavior, and social media activity, to pinpoint potential customers with a genuine interest in your product or service. This laser-focused approach allows you to target your efforts on qualified leads, maximizing your outreach effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Optinmonster

MARCH 22, 2023

In Marketing Metrics , the authors say: “The probability of selling to a new prospect is 5-20%. The probability of selling to an existing customer is 60-70%.” Upselling is a sales strategy in which a business offers customers an upgraded or additional product or service that complements or enhances their original purchase.

Examples 123

Examples Tips Cross-Selling Bundling 123

Martech

FEBRUARY 19, 2024

This helps in targeting specific customer groups with personalized marketing campaigns and offers. Predictive analytics can help in proactively targeting at-risk customers with retention strategies. Cross-selling and upselling opportunities: Analyze customer data to identify cross-selling and upselling opportunities.

Acquisitions 86

Acquisitions Marketing Budget Analytics Allocation 86

Martech Advisor

FEBRUARY 5, 2020

By deploying artificial intelligence and machine learning solutions strategically, B2B marketers can meaningfully improve their lead generation efficiency and sales productivity -- while also unleashing new capabilities that spark customer engagement-transforming innovations. Learn More: Improved Sales Forecasting Through AI and ML.

Marketing AI 127

Marketing AI B2B Sales Lead Gen Lead Ranking 127

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. Target a network of over 1 billion active professionals on LinkedIn based on job title, function, industry and more. Open the report What is first-party data advertising?

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Optinmonster

DECEMBER 28, 2023

That’s the art of cross-promotion – a strategy as old as marketing itself, yet constantly evolving. Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. But if cross-promotion isn’t anything new, why are we talking about it?

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

BenchmarkONE

DECEMBER 28, 2022

If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. What Is The Difference Between Upselling And Cross-Selling? Some businesses use bundling as a cross-selling strategy.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Martech

JANUARY 11, 2024

In the first article of this three-part series, we looked at the importance of data in making customers aware of our products and services and educating them on our key points of differentiation. Provide concise yet compelling product information to empower customers to make informed choices. Offer a myriad of payment options.

Purchase 82

Purchase Marketing AI Optimization Customer Satisfaction 82

Convert

JANUARY 19, 2022

A little frustrated by your flatlining conversion rate, you’re blasé about the internet’s advice on how to optimize a product page. Run-of-the-mill product page optimization tips like using high-quality images, adding customer reviews, and getting your branding in order aren’t bad advice; they’re just too basic. Want to Sell More?

Product 52

Product Optimization Tips Paid Search Agency 52

Golden Spiral

FEBRUARY 26, 2019

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. Selling out products in a matter of minutes was once very, very far from the norm. Create a Timeline.

Product 90

Product Webinar Metrics Cross-Selling Planning 90

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. But not always. It will be worth every penny.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Stevens & Tate

JUNE 14, 2022

This type of information can give you much more insight into a lead or customer, which, in turn, gives you the opportunity to target your marketing efforts more effectively. Suggesting Products Based On Purchase History. You can also use their purchase history to identify ways that you can upsell and cross-sell other items.

Cross-Selling 117

Cross-Selling Paid Search Agency Storytelling Purchase 117

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions? You should.

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling is when a seller encourages a customer to buy a more expensive version of a product or service than they originally intended. Instead of selling just one training session, I have the potential to sell four. Cross-selling looks different. This surfaces needs you can address with upsells (and cross-sells).

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Martech

OCTOBER 16, 2023

Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. You can suggest a related purchase or the next logical product a buyer would want. Because the onboarding is to educate you on some facet of the brand, product or service.

Marketing Automation Services 132

Marketing Automation Services Marketing Automation Email Marketing Automation 132

SmartBug Media

AUGUST 8, 2023

Many sales and success teams find themselves so focused on outbound initiatives that the ripe opportunities for upselling and cross-selling go unharvested. By successfully integrating upselling and cross-selling into their strategies, these teams not only generate more revenue, but also strengthen their relationships with customers.

Cross-Selling 52

Cross-Selling Enterprise Management Automation Marketing Automation Services 52

SmartBug Media

AUGUST 14, 2020

One of the main levers of revenue growth is selling to your existing customer base. Here are five account-based tactics for generating more cross-selling opportunities. The most promising prospects for cross-selling opportunities are those who have already infused your product or service into their life.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105