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| | FIFTH GEAR ANALYTICS
OCTOBER 22, 2010 [Cross-Sell, Product] Understanding B2B Campaign Responses – Building a Methodology
We discovered that prospects respond at a significantly lower rate than customers. It’s also clear that response rates vary by the methodology used to conduct the marketing touch, with email prospecting consistently performing at the lowest response rate. Cross selling existing customers shows the next highest response rate. Tweet This!
| | CUSTOMER EXPERIENCE MATRIX
JANUARY 17, 2009 [Cross-Sell, Product] Best Practices for Marketing Automation and Demand Generation Campaigns
leads, promotions, responses, orders: these are the traditional data sources used in most marketing systems. near real-time updates: fast access to information about lead behaviors allows quick response, particularly in the form of event-triggered messages. cross sell, up sell and retention campaigns: demand generation focuses primarily on campaigns to acquire new leads. The best practice is to supplement these with campaigns that help sell more to existing customers and to retain those customers. But I digress. Step 1: Gather Data. Infrastructure.
SEPTEMBER 11, 2012 | MANHATTAN MARKETING MAVEN
[Cross-Sell, Product] 10 E-Mail Optimization Tactics
FEBRUARY 17, 2012 | HUBSPOT
[Cross-Sell, Product] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
DECEMBER 21, 2010 | HUBSPOT
[Cross-Sell, Product] Glossary: 29 Email Marketing Terms Marketers Must Know
OCTOBER 22, 2010 | FIFTH GEAR ANALYTICS
[Cross-Sell, Product] Understanding B2B Campaign Responses – Building a Methodology
JANUARY 17, 2009 | CUSTOMER EXPERIENCE MATRIX
[Cross-Sell, Product] Best Practices for Marketing Automation and Demand Generation Campaigns
APRIL 24, 2008 | CUSTOMER EXPERIENCE MATRIX
[Cross-Sell, Product] WiseGuys Gives Small Firms Powerful List Selection Software
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| | MANHATTAN MARKETING MAVEN
SEPTEMBER 11, 2012 [Cross-Sell, Product] 10 E-Mail Optimization Tactics
Surveys of email Q2 2012 performance data from Experian’s Cheetahmail and from Epsilon show total open rates north of 20% with unique opens approximately 15% and click-to-open rates of 15%. More than half of brands reporting e-mail performance saw a statistically significant lift in year-over-year open rates. Monitor responses and opens and build business rules to gauge and preserve the health of your list. Use them to cross-sell and to grease the pipeline for the next best offer. E-mail is the Rodney Dangerfield of digital media.
| | HUBSPOT
FEBRUARY 17, 2012 [Cross-Sell, Product] The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know
Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Acceptance Rate - The percentage of email messages that are accepted by the mail server. Bounce Rate - The rate at which your emails are not delivered. An acceptable bounce rate is less than 5%. Email Marketing Glossary: 44 Terms to Know.
| | HUBSPOT
DECEMBER 21, 2010 [Cross-Sell, Product] Glossary: 29 Email Marketing Terms Marketers Must Know
CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Conversion rate - The number or percentage of recipients who respond to your call-to-action in a given email marketing campaign or promotion. Marketing Takeaway: Email newsletter ads and sponsorships allow advertisers to reach a targeted audience driving traffic to a website, store or office, signups to a newsletter or sales of a product or service. per email address. Yahoo!, newsletters). and $.40 per name.
| | CUSTOMER EXPERIENCE MATRIX
APRIL 24, 2008 [Cross-Sell, Product] WiseGuys Gives Small Firms Powerful List Selection Software
More to the point—and this the hallmark of a good small business product—it provides the refinements needed to make a system usable in the real world. In big enterprise products, these adjustments would be handled by technical staff through customization or configurations. During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. Response attribution also occurs during the file update.
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