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Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss

Marketing Action

ATRI :              David, in our last two meetings we talked about why it was hard for people trained as marketers to make the right technology purchasing decisions, and the most common mistakes people make. So David, tell us: How best can we make this purchasing decision? Say you want to create a personalized email campaign for cross-sell. Define your processes.

10 E-Mail Optimization Tactics

Manhattan Marketing Maven

  Surveys of email Q2 2012 performance data from Experian’s Cheetahmail and from Epsilon show total open rates north of 20% with unique opens approximately 15% and click-to-open rates of 15%. More than half of brands reporting e-mail performance saw a statistically significant lift in year-over-year open rates.  Monitor responses and opens and build business rules to gauge and preserve the health of your list. Use them to cross-sell and to grease the pipeline for the next best offer.  E-mail is the Rodney Dangerfield of digital media.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know


Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Acceptance Rate - The percentage of email messages that are accepted by the mail server. Bounce Rate - The rate at which your emails are not delivered. An acceptable bounce rate is less than 5%. Email Marketing Glossary: 44 Terms to Know. A.

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Glossary: 29 Email Marketing Terms Marketers Must Know


CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Conversion rate - The number or percentage of recipients who respond to your call-to-action in a given email marketing campaign or promotion. Marketing Takeaway: Email newsletter ads and sponsorships allow advertisers to reach a targeted audience driving traffic to a website, store or office, signups to a newsletter or sales of a product or service. 25 per email address. Yahoo!, newsletters). 10 and $.40


WiseGuys Gives Small Firms Powerful List Selection Software

Customer Experience Matrix

More to the point—and this the hallmark of a good small business product—it provides the refinements needed to make a system usable in the real world. In big enterprise products, these adjustments would be handled by technical staff through customization or configurations. During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. Response attribution also occurs during the file update.