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Mastering Direct Mail Marketing: How To Build A High-Converting Campaign


Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. From the DMA Response Rate Report 2015. response rate with a house list and a 1.0% response rate with a prospect list. Coding Mailers To Track Responses.

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10 E-Mail Optimization Tactics

Manhattan Marketing Maven

  Surveys of email Q2 2012 performance data from Experian’s Cheetahmail and from Epsilon show total open rates north of 20% with unique opens approximately 15% and click-to-open rates of 15%. More than half of brands reporting e-mail performance saw a statistically significant lift in year-over-year open rates.  Monitor responses and opens and build business rules to gauge and preserve the health of your list. Use them to cross-sell and to grease the pipeline for the next best offer.  E-mail is the Rodney Dangerfield of digital media.

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Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss

Marketing Action

ATRI :              David, in our last two meetings we talked about why it was hard for people trained as marketers to make the right technology purchasing decisions, and the most common mistakes people make. So David, tell us: How best can we make this purchasing decision? Say you want to create a personalized email campaign for cross-sell. Define your processes.

The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know


Acceptable Spam Report Rate - The rate at which you can be reported as SPAM without harming your sender reputation. Acceptance Rate - The percentage of email messages that are accepted by the mail server. Bounce Rate - The rate at which your emails are not delivered. An acceptable bounce rate is less than 5%. Email Marketing Glossary: 44 Terms to Know. A.

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Glossary: 29 Email Marketing Terms Marketers Must Know


CTR (or Click-through rate) - The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your email. Conversion rate - The number or percentage of recipients who respond to your call-to-action in a given email marketing campaign or promotion. Marketing Takeaway: Email newsletter ads and sponsorships allow advertisers to reach a targeted audience driving traffic to a website, store or office, signups to a newsletter or sales of a product or service. 25 per email address. Yahoo!, newsletters). 10 and $.40