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Why Video Should Play a Big Role in Your Account Based Marketing Tactics


This leads to more opportunity to up-sell, cross-sell, gain referrals, and build a long-term loyal customer base. Sangram says that it has never been easier to determine who these customers are; there are lists you can buy and companies you can work with if you want extra help figuring out who you should be targeting and who would benefit most from your product or service.

Mastering Direct Mail Marketing: How To Build A High-Converting Campaign


Direct mail has some of the highest response rates and competitive cost-per-acquisition across most marketing channels including digital ones like email, social, and display advertising. From the DMA Response Rate Report 2015. response rate with a house list and a 1.0% response rate with a prospect list. Coding Mailers To Track Responses.

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10 E-Mail Optimization Tactics

Manhattan Marketing Maven

  Surveys of email Q2 2012 performance data from Experian’s Cheetahmail and from Epsilon show total open rates north of 20% with unique opens approximately 15% and click-to-open rates of 15%. More than half of brands reporting e-mail performance saw a statistically significant lift in year-over-year open rates.  Monitor responses and opens and build business rules to gauge and preserve the health of your list. Use them to cross-sell and to grease the pipeline for the next best offer.  E-mail is the Rodney Dangerfield of digital media.

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Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss

Marketing Action

ATRI :              David, in our last two meetings we talked about why it was hard for people trained as marketers to make the right technology purchasing decisions, and the most common mistakes people make. So David, tell us: How best can we make this purchasing decision? Say you want to create a personalized email campaign for cross-sell. Define your processes.

Best Practices for Marketing Automation and Demand Generation Campaigns

Customer Experience Matrix

leads, promotions, responses, orders: these are the traditional data sources used in most marketing systems. near real-time updates: fast access to information about lead behaviors allows quick response, particularly in the form of event-triggered messages. cross sell, up sell and retention campaigns: demand generation focuses primarily on campaigns to acquire new leads. The best practice is to supplement these with campaigns that help sell more to existing customers and to retain those customers. But I digress. Step 1: Gather Data. Infrastructure.