cross-sell Product Related Topics 
The Effective Marketer
MAY 21, 2012
For example, consider the following types of webinars and how they can be used: What: Product demo. Focus: Product features and functions. What: New product release walkthrough. Focus: Step-by-step product walkthrough, business scenarios, best practices. What: Educational (non-product). New product coming out?
The Effective Marketer
JULY 7, 2011
Building products that sell themselves is a neat idea and had worked well for GE for years. At GE some units had a tendency to develop products because they could, not because the market needed them. Turning marketplace insights into untested products, services, or solutions. Marketing as a Function.
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