MarTech Plot Lines for 2021
Customer Experience Matrix
DECEMBER 13, 2020
Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. And note that this is a way to sell based purely on context, so targeting doesn’t have to be based on individual identities. Compilers like Neustar and Merkle are also entering the business.
Let's personalize your content