Remove cross-sell

Customer Experience Matrix

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MarTech Plot Lines for 2021

Customer Experience Matrix

Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. And note that this is a way to sell based purely on context, so targeting doesn’t have to be based on individual identities. Compilers like Neustar and Merkle are also entering the business.

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How Lego Bocks Explain Why Bloomreach Bought Exponea

Customer Experience Matrix

These deals all involve CDPs with marketing automation functions (that is, segmentation, message selection, campaigns, personalization, and cross-channel orchestration). They believe – based no doubt on what buyers are telling them – that companies still want to buy an integrated product that meets their needs without any assembly required.

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Coherent Path Auto-Optimizes Promotions for Long Term Value

Customer Experience Matrix

In concrete terms, this often means cross-selling into product categories the customer hasn’t yet purchased. While this isn’t a new tactic, Coherent Path improves it by identifying intermediary products (on the "path" to the target) that the customer is most likely to buy now. Web site offers usually come next.

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News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

Krux now has an “intelligent marketing hub” that can also load a company’s own data from CRM, Websites, mobile apps, and offline sources, and unify customer data to build complete cross-channel profiles. DemandGraph isn’t exactly a product but rather a resource that Demandbase will use to power other products.

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Vendemore Moves B2B Display Ad Targeting Towards the Bottom of the Funnel

Customer Experience Matrix

My post last month on DemandBase and Bizo ’s products to target Web display ads at individual businesses resulted in a call from Vendemore , a Stockholm, Sweden-based firm that has been providing similar services for seven and a half years. But apparently it will happen later than I had expected.

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2017 Retrospective: Things I Didn't Predict

Customer Experience Matrix

Cross-device matching and cross-channel identity matching (a.k.a. To take a more positive view: voice interfaces will force innovation in how marketers sell and put a premium on agent-based services that make more decisions for consumers. onboarding”) are part of this too. growth in voice interfaces. AI bubble remains unburst.

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Building the One Big Button (Using LTV to Find Business Opportunities) – Part 3

Customer Experience Matrix

Today will finish up with renewal and cross sell orders. for renewal orders, the key variable is renewal margin (which I am defining as renewal marketing and product cost divided by renewal revenue). This is calculated for each product, for the company as a whole, and perhaps at relevant intermediate levels such as divisions.