SalesIntel

JUNE 29, 2021

With this article, we want B2B businesses to learn how to streamline the sales process. Implementing sales processes can streamline any task, whether simple or complex. So, how do you improve your sales process? What changes do you need to make in your existing sales process? How to Streamline Sales Process.

Ideal Customer Profiles 52

Ideal Customer Profiles Process Cross-Selling Intent Data 52

Marketing Craftmanship

JULY 10, 2023

Regardless of their title, job description or capacity to work the room at a social event, every B2B firm employee should be given training, tools and ongoing support that empowers them to: Manage Their Personal Brand – Clients hire individuals, rather than a firm, to help them. Ask for Referrals – This is a tough task for most employees.

B2B Sales 130

B2B Sales Cross-Selling Work Management B2B 130

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. For the sales account manager, getting processes down can mean the difference between achieving massive growth and losing customers to the competition. While both focus on selling, the ‘roles’ are different. Read more about Product Expansion through Cross-Selling and Upselling.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Zoominfo

FEBRUARY 2, 2021

“Do you want fries and a coke with that?” — we’ve all had the ultimate cross-selling experience at McDonald’s. As a consumer, you know that cross-selling works. It works so well that Amazon once claimed up to 35% of its revenue comes from cross-selling. What is Cross-Selling?

Cross-Selling 130

Cross-Selling Lead Ranking Zoominfo Top of Funnel 130

Zoominfo

JULY 13, 2023

That work starts with determining where a customer is today, understanding where they’re going in the future, and seeing how you can help them bridge the gap. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. Enabling reps is also all about proper coaching.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Zoominfo

NOVEMBER 3, 2020

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Source: ZoomInfo.

Cross-Selling 162

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 162

Act-On

NOVEMBER 15, 2023

In a perfect world, sales and marketing would be tightly aligned , working toward the same goals and achieving the best possible results. Sales enablement is an ongoing strategic process that supports sales teams with the right tools, resources, and skills to improve efficiency and drive higher revenue. The size of deals.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Marketing Insider Group

MAY 11, 2021

Reduce risks by removing a lot of the guesswork from your processes and strategies. How Does the Predictive Analytics Process Work? Using predictive analytics effectively involves a multi-step process. This is useful for upselling and cross-selling to current customers. Predictive Lead Scoring.

Lead Ranking 352

Lead Ranking Analytics Marketing AI Marketing Budget 352

Martech

MARCH 1, 2024

I see three drivers behind this stunning change: COVID-19, where personal selling was crippled and “retention is the new acquisition” became the latest catchphrase. A classic example of up-selling can be seen in McDonald’s familiar “SuperSize that for you?” Cross-selling : Offering customers related or complementary products.

Tactics 114

Tactics Work Management B2B Marketing Marketing Management 114

Tomorrow People

MAY 30, 2022

Leaders should…work together with sales operations and customer success operations to maximize customer lifetime value. Treat it as an iterative process that can help you prove the hypotheses you have about people who use your product. Reevaluate your organisation’s upselling and cross-selling strategies.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Optinmonster

APRIL 11, 2024

The process is very simple. Example 2: The Surprise Gift Business: You sell marketing and management online courses for entrepreneurs and in-house employees. Example 3: The Cross-Sell Business: You run an ecommerce store that sells educational materials for kids. What’s Uncanny Automator All About?

Automation 83

Automation Marketing Websites Work Management Conversion 83

Zoominfo

NOVEMBER 3, 2020

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Source: ZoomInfo.

Cross-Selling 130

Cross-Selling Marketing Analytics Tools Zoominfo Loyalty 130

Rev

SEPTEMBER 13, 2023

Well, here are some questions you need to consider: How do you know if your customers are ready for cross-sells and upsells? Customer expansion is the process of increasing customer lifetime value by exploring various tactics that encourage customers to purchase more and engage further with your company.

Cross-Selling 78

Cross-Selling Ideal Customer Profiles Enterprise Management Work Management 78

ANNUITAS

FEBRUARY 3, 2022

All three groups have distinctly different levels of comfort around digital interactions and distinctly different preferences for how they want to progress through the buying process. When it comes to accommodating generational divides in the buying process, most companies fall into one of three categories. This presents a challenge.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

AUGUST 19, 2022

Too often organizations simply focus on the linear ‘hand-offs’ and ‘SLAs’ — literally encouraging these teams to avoid working together. Nurturing Holistically – Cross-Channel, Cross-Team and Cross-Buying Stage. Much of that investment can be leveraged by sales to digitize selling.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Zoominfo

MARCH 9, 2021

Demand generation is the process of building awareness and interest in a brand’s products and services. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. What is Demand Generation?

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Today’s buyers come to the sales process more informed than ever, looking for in-depth information specific to their needs. But when you talk about the higher-upfront-cost option, she crosses her arms and looks away. But not always.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. In working with SaaS, SCM tech (WMS/TMS/ERP), IT implementation firms, 3PLs and professional service firms, I learned that the challenge lies with silos and the traditional hand-off between sales, marketing, and account/customer success teams.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

Tony Zambito

JANUARY 11, 2022

As a former head of strategy and sales, I knew that the old way of sales and product management/marketing thinking was not working. Usually, they come from people in organizations who are selling their wares. And who shows little understanding of what is involved in the concepts and processes of buyer insights and buyer personas.

Buyer Personas 262

Buyer Personas Cross-Selling Act-On Research 262

Zoominfo

OCTOBER 5, 2021

Case in point: 40% of CMO Council members agree that improving GTM processes are top priority. Cross and Up-selling: Retaining current customers is great for your revenue stream. While clarifying your product’s offerings, working on a value proposition will expand its story and how it connects to customers.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Martech

FEBRUARY 15, 2024

Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Find out what is working, what goals the new team has and what tools they use. Email and social are typically the first channels to focus on cross-selling the two brands. In your inbox. Said no one, sadly, ever!)

Work Management 87

Work Management Brand Identity Branding Marketing Management 87

Vision Edge Marketing

SEPTEMBER 19, 2023

This suggests that B2B organizations have significant work to do to become more customer-focused, but it also highlights an opportunity for B2B firms to differentiate their brands and improve profitability by delivering a superior customer experience. Take Action : Empower teams to make quick decisions based on customer insights.

Enterprise Management 237

Enterprise Management Customer Satisfaction Allocation Lead Ranking 237

Vision Edge Marketing

JUNE 6, 2023

Cross-functional collaboration : Breaking down silos and fostering collaboration across departments to deliver seamless and consistent customer experiences. Building cross-functional teams is a good way for CGOs to facilitate collaboration. Customer-Centric Process Design : Businesses run on processes.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Hubspot

DECEMBER 23, 2021

There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-Selling a Cheeseburger. Cross-Selling Example.

Cross-Selling 97

Cross-Selling Work Management Marketing Management Forecasting 97

Sana Commerce

FEBRUARY 19, 2023

By automatically placing orders, EDI decreases processing costs and order handling time considerably. However, even if most of your orders are processed via EDI, orders from clients without EDI still require a considerable amount of time from your resources. In our experience, companies process over 75% of their orders with EDI.

Cross-Selling 98

Cross-Selling B2B Paid Search Agency B2B Sales 98

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Martech

OCTOBER 16, 2023

I work with major retailers that earn at least 50% of their email revenue from automated emails like triggers, transactional emails and journey emails. It is excluded from the regulations governing email because it is a necessary part of the transaction process. It must be a substantial part of every email marketing program.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Email Marketing Automation 130

Moz

MAY 7, 2020

In today's Whiteboard Friday, Cyrus Shepard shares the basics of a winning keyword research process that you can learn and master in a short amount of time. You'll walk through his keyword research process start-to-finish with real keywords, topics, and websites to create a complete keyword research strategy. It's about a process.

Keywords 68

Keywords Research Process SEO 68

Hubspot

DECEMBER 13, 2023

For example, if you work for a software company, you might call a prospect to introduce your advanced project management software and its benefits. How do you envision measuring success or ROI if we were to work together?” Pro Tip : Your CRM could make tracking your prospect's progress a cleaner, easier process.

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

Hubspot

AUGUST 27, 2020

Successfully conducting one can be a tricky process to navigate. Here we'll get a better picture of what your pre-call planning strategy should look like and a helpful template to guide you through the process. For instance, say you're a rep selling a conversational intelligence platform for sales reps.

Process 76

Process Thought Leadership eCommerce Work Management 76

BenchmarkONE

DECEMBER 28, 2022

All of these things are examples of upselling, and all of them work. What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. Quite well, in fact. What Is Upselling?

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Martech

JULY 24, 2023

As I mentioned in my previous MarTech column , I don’t work when I’m on holiday, but relaxing in a new environment always unleashes my creative energies. Here, the company recognizes they have two kinds of customers — individual buyers and interior designers working with clients. You know it when you need it.

Budget Programs 83

Budget Programs Optimization Cross-Selling Opt-out 83

Heinz Marketing

JULY 20, 2023

Not only are they pressured to mitigate churn, but they must also simultaneously drive revenue through upsells, cross-sells, and advocacy. As marketers, we can help implement systems and processes that streamline tasks, freeing up time for customer success leaders to focus on high-value activities.

Paid Search Agency 82

Paid Search Agency Cross-Selling Customer Satisfaction Marketing & Strategy 82

Seismic

MAY 18, 2023

It’s been awesome to work closely with our strategic consultants on this blog series focused on our award-winning Enablement Maturity Growth Path and framework. These include decreased ramp time, increased time actively selling, increased deal sizes during decreased sales cycles, and so much more.

Cross-Selling 97

Cross-Selling Consulting Advertising Agencies Work Management 97

Martech

SEPTEMBER 11, 2023

Customer journeys can lead to higher revenue and reduce costs Focusing on the entire journey lets organizations streamline processes and make them more efficient. Business email address Subscribe Processing. Forrester research found that better customer journeys can improve customer advocacy 20% to 40% and reduce costs by 15% to 25%.

Lead Ranking 137

Lead Ranking Forrester Lead Scoring Cross-Selling 137

Envy

OCTOBER 18, 2022

That way, you’ll eventually be able to measure your KPI’s and work on the same goals. Your most immediate revenue comes from existing customers: upsales, cross sells etc. In order to get there, you need to run surveys; get to know precisely what needs to be improved and identify the triggers for up-sales and cross sales.

Lead Scoring 118

Lead Scoring Lead Ranking Ideal Customer Profiles Cross-Selling 118

SalesIntel

FEBRUARY 19, 2024

The increasing importance of data and technology in the sales process, leading to a need for sales teams to be tech-savvy. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95