A B2B Buyer Persona is Not an Island
Marketing Interactions
MARCH 8, 2017
But they also share that there’s a Director of IT who conducts the evaluation of the software you’re selling. The CFO is weighing which line items can be crossed off to fund the project and what the real TCO will be, as well as how long it will take to show a return. A lot of these issues go on when we’re not in the room.
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