cross-sell Price Related Topics 
KoMarketing Associates
JANUARY 24, 2017
The most significant pain points for B2B businesses selling online include cost efficiency (37 percent) and the inability to provide a seamless, omnichannel customer experience (35 percent). The cost of new technology implementation is preventing 54 percent of B2B organizations from addressing these customer obstacles.
KoMarketing Associates
APRIL 25, 2013
Marketing automation software is used in many modern marketing processes, including lead generation, segmentation, lead nurturing and lead scoring, relationship marketing, cross-sell and up-sell, customer retention, social marketing, and marketing ROI measurement. What is the value and ROI of marketing automation? .
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KoMarketing Associates
OCTOBER 7, 2013
Third, with retargeting also comes the opportunity for cross selling. It is possible that the reason they didn’t convert was not because of price, but because they needed further information before buying the product. The customer has already reached out and expressed interest. Conclusions & Final Thoughts.
KoMarketing Associates
AUGUST 13, 2015
The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells, by Robert W. Ogilvy is known by many as the “father of [modern] advertising,” and the strategies and thoughts he presents in this book can easily cross over to B2B content marketing. After that, prices start at $6/month.
KoMarketing Associates
MARCH 17, 2016
The truth is, a successful content strategy cannot exist without an expansive, cross-channel digital presence. Goodbye Price-Led Marketing. In fact, about 58 percent of B2B survey respondents plan to increase their efforts in selling products and services based on value to specific target audiences this year.
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