Customer Experience Matrix

SEPTEMBER 26, 2013

I call their systems Customer Data Platforms and define them as “a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data.” The good news is that plenty of smart vendors have also recognized this need and are trying to help marketers on their journey. CDPs are something new.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 30, 2007

I received a thoughtful e-mail the other day suggesting that my discussion of marketing performance measurement had been limited to advertising effectiveness, thereby ignoring the other important marketing functions of pricing, distribution and product development. Same for product testing and cross-sales promotions.

Paid Search Agency 120

Paid Search Agency Ads Cross-Selling Distribution 120

Customer Experience Matrix

APRIL 25, 2013

In February, Causata introduced prebuilt applications for cross-sell, acquisition, and return programs in financial services, communications, and digital media. Pricing is based on the number of data sources and touchpoints, with additional charges based on data storage. These will further speed deployment.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Class 120

Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). Even an amateur cynic would suspect the networks’ real concern is that an auction would result in lower prices.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

JANUARY 22, 2007

Although Sterling’s immediate point is simply that retailers can sell more things if they work with partners, the paper is really proposing that the retailer accept primary responsibility for the entire customer experience for the products it sells. This is a more radical position than it may seem.

SIC 120

SIC Cross-Selling Cable Advertising Agencies 120

Customer Experience Matrix

NOVEMBER 9, 2006

But while serving this group could be a viable business, these customers are likely to be highly price sensitive and hence not terribly profitable. This is definitely a harder path to follow, since it means selling to customers outside the vendors’ existing user base.

Enterprise Management 120

Enterprise Management Analytics Marketing Management Multi-Channel 120

Customer Experience Matrix

FEBRUARY 28, 2007

I also had the product purchased in each transaction, which I summarized into three categories: original purchase, repurchase of the original product (renewal), and purchase of a different product (cross sell). How much value is earned from original, renewal and cross sell orders, and how is this distributed over time?

Cross-Selling 120

Cross-Selling Forecasting Classified Ads Acquisitions 120

Customer Experience Matrix

MARCH 23, 2011

But that has more to do with pricing and sales models than the products themselves. Vendors selling to larger companies have also been stressing education. Infusionsoft this week staged the official coming out party for its latest release at its annual Infusioncon users conference.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

MAY 27, 2014

By accessibility, I mean just about any company can use them: there’s no installation fee, implementation takes a few hours of work (spread over a week or two), there are prebuilt connectors for common shopping carts, pricing starts at $75 per month, there’s a money-back guarantee of 10x ROI, and the actual modeling is fully automatic.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

APRIL 5, 2010

One, most common among consumer goods manufacturers and others who do not sell directly to their customers, uses aggregated data in marketing mix models to find correlations between marketing efforts and total sales. Note that these are all industries that sell to their customers directly.

Advertising Channels 120

Advertising Channels Allocation Aggregators Ad Frequency 120

Customer Experience Matrix

DECEMBER 2, 2015

For example, actions can be classified by broad types (cross sell, upsell, retention, winback, price level, product line, customer support, education, etc.) The same approach could reduce other types of testing to keep the number of combinations within reason. Testing can then focus on the top-ranked alternatives.

Marketing Proposals 120

Marketing Proposals Campaigns Automation Work Management 120

Customer Experience Matrix

MARCH 8, 2007

So far the posts in this series have described how to identify and rank opportunities for business improvements in acquisition, renewal and cross sell orders. That’s easy enough for acquisition and cross sell orders, since both are being ranked by return on (marketing) investment. So there’s no direct way to mix the two.

Cross-Selling 120

Cross-Selling Ad Building Acquisitions Business 120

Customer Experience Matrix

JANUARY 29, 2009

I spoke earlier this week with SQLStream , which offers software to execute queries against data streams such as stock market prices, Web logs and credit card transactions. Marketers can use the queries to identify new leads and select cross-sell and upsell offers.

Process 120

Process Work Management Marketing Management Vendors 120

Customer Experience Matrix

NOVEMBER 28, 2012

But the company has also extended into Web ad buying (Origin Media DSP), Web site recommendations (Origin Site), attribution (Origin Analytics), and cross channel marketing (Origin Digital Marketing Hub). x+1] can also help sell the client’s own data to external syndicators. - Pricing is based on system functions and volumes.

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

JANUARY 17, 2009

cross sell, up sell and retention campaigns: demand generation focuses primarily on campaigns to acquire new leads. The best practice is to supplement these with campaigns that help sell more to existing customers and to retain those customers. These are more effective because they are more tightly targeted.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Automation 120