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Value of Assessment ROI & TCO Tools for Demand-Gen and Sales Enablement Campaigns

The ROI Guy

Used to evolve direct and channel sales professionals from antiquated features / function / price selling, to modern solution selling techniques, Alinean value-based interactive sales tools have been proven to reduce the time it takes to develop credible assessments and business cases from days to an hour or less, reduce discounting and increase deal size by 20%, reduce sales cycles by 30-40%, drive channel partner loyalty, and increase the competitive success rate of proposals by over 60%. in incremental benefits. • A payback of less than 3 months from deployment.


Tom Pisello: The ROI Guy: Value of Assessment ROI & TCO Tools for.

Tom Pisello

Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations. • Reduce discounting and increase deal size for direct sales by 20% or more by migrating sales from features, function and price selling to business value selling.