Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Optinmonster

APRIL 8, 2024

With videos, it’s almost as if you’re shopping in person! Avoid using stock descriptions that lack personality. You can answer the most common questions shoppers might have about your product. Rent the Runway does an excellent job of going the extra mile to answer shopper’s potential questions.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Hubspot

OCTOBER 11, 2019

This is where personal selling comes into play. Personal selling is the key to a well-balanced sales organization, and, in this guide, we’re going to explain why that’s the case. Personal selling is most commonly used for business-to-business (B2B) selling, although it’s also used in retail and trade selling, too.

Personalization 77

Personalization Work Management Marketing Management Customer Satisfaction 77

Golden Spiral

AUGUST 4, 2022

61% did not appreciate that online services may be more efficient because of increased access to personal data. were sending sensitive patient data – perhaps one of the most highly-regulated pieces of personal information, thanks to HIPAA – back to Facebook.

Privacy 62

Privacy Advertising Agencies Advertisements Advertising 62

ANNUITAS

FEBRUARY 3, 2022

Aware there are differences, but unsure how to cross the divide. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. A few points to keep in mind on this front: Don’t assume that you’re selling to one generation over another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

Tomorrow People

MAY 30, 2022

Reevaluate your organisation’s upselling and cross-selling strategies. Because customer retention is so crucial within a B2B context, it’s important that you (and your sales colleagues) continually reassess how your organisation upsells and cross-sells. Once this is done, delve further into keyword research.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Rev

OCTOBER 11, 2023

We see a common mentality around the cross-sell motion that it is the lowest hanging fruit possible in sales. I think a lot of people underestimate how hard cross-selling can be,” he says. A cross sell can be thought of in a number of ways,” he says, “beyond selling into your existing customer.”

Cross-Selling 60

Cross-Selling Sales Cycle Consulting Stats 60

DiscoverOrg

MARCH 24, 2016

This can make sales very personal, and everyone has their own unique closing strategy or skillset that helps them (and their offering) stand out. A Commander will take charge of a conversation, so be prepared for rapid fire questioning.). Pay Special Attention To: Who’s their right hand person? Don’t cross it, whatever you do.

Personalization 120

Personalization Cross-Selling Thought Leadership Sample 120

Salesforce Marketing Cloud

JUNE 14, 2023

Let’s face it: Hard sells and flashy demos can be effective ways to close. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Ask additional questions to confirm your impression. The next step?

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Webbiquity

JANUARY 18, 2024

Try to answer questions such as which demographics have engaged most with your emails or what content has performed best. Building credibility in this way is not only a direct selling tactic, but also a great way purely to craft a strong brand narrative of an industry-expert organization. Then, process it using data analytics.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Huptech Web

JUNE 2, 2023

What is Cross-Selling on Shopify? Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Two powerful marketing techniques that have gained considerable traction in this digital landscape are upselling and cross-selling. What is Cross-Selling on Shopify?

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

InsightSquared

OCTOBER 2, 2020

Everything you thought you knew about managing your revenue operations was stamped with a giant question mark. In-person demos were canceled indefinitely. You wanted to see cross-functionally—broad and deep. It should come as no surprise—reps love selling. Quite possibly one of the most interesting years of our careers.

Correlation 250

Correlation Forecasting Ideal Customer Profiles Cross-Selling 250

Vision Edge Marketing

JUNE 6, 2023

They have mapped it from booking to check-out and have identified key touchpoints where they can deliver exceptional experiences, such as personalized recommendations and local guides. Cross-functional collaboration : Breaking down silos and fostering collaboration across departments to deliver seamless and consistent customer experiences.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Salesforce Marketing Cloud

SEPTEMBER 5, 2023

Upselling vs. cross-selling Upselling involves upgrading a customer to a more expensive product or service, while cross-selling is about selling complementary add-ons to something the customer has already purchased. Instead of selling just one training session, I have the potential to sell four.

Cross-Selling 72

Cross-Selling Tactics Lead Ranking Training 72

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression. Image credit: Noah Näf on Unsplash. Your company isn’t a celebrity.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

BenchmarkONE

DECEMBER 28, 2022

What Is The Difference Between Upselling And Cross-Selling? People often use the terms “upselling” and “cross-selling” interchangeably, but there is a big difference between the two. Some businesses use bundling as a cross-selling strategy. It increases your average order value (AOV).

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Hubspot

DECEMBER 13, 2023

Questions you should ask during this type of sales call: “Can you briefly describe your company and its core business?” “Can You’ll ask open-ended questions to understand their pain points and determine if your product or service is a good fit. You'll provide a brief overview of your product or service and try to gain their interest.

Work Management 67

Work Management Marketing Management Cross-Selling Budget Programs 67

Zoominfo

OCTOBER 5, 2021

Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy. Cross-departmental agreements like this are not easy to implement.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). The best way to leverage your data is to get personalized, relevant, and creative in your messaging. My tips for Sales teams. Get creative!

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Scoop.it

DECEMBER 8, 2022

Focus on selling instead of providing value. For many businesses, having a customer buying again often requires upselling or cross selling other products or services. When your customer support agents have a sales target and are trying to upsell or cross sell products , they are no longer support agents, but your salesmen.

Cross-Selling 89

Cross-Selling Marketing & Strategy Loyalty Lead Scoring 89

SmartBug Media

MARCH 13, 2024

Winning compensation plans are agile, reflect the values and personalities of your team, and have the features to motivate the sales team, enhance lead quality, and, ultimately, attract new business. Although the answers to these questions share many common components, the right plan for one team may fall short for another.

Planning 69

Planning Optimization Cross-Selling Lead Ranking 69

Martech

FEBRUARY 7, 2024

You need to hire or train people to do complex tasks that require thinking, so as leaders, this will require you to invest in cross-training team members and permitting them to try new things, even if they aren’t the experts. This is a pretty mundane task that doesn’t require a person.

Marketing AI 107

Marketing AI Paid Search Agency Cross-Selling Ethics 107

DivvyHQ

JUNE 23, 2017

Let me start by saying that this topic is top of mind because we crossed a line and got a little too personal with one of our past marketing emails. The overall concept of content personalization on the web has been growing rapidly in the last decade. But here’s the question: How personal is too personal?

Personalization 45

Personalization Industry CMS Enterprise Management Cross-Selling 45

Televerde

JUNE 13, 2022

Key Takeaways: A great customer experience starts by collecting data to understand each person. A good experience in your call center improves: Cross-selling and up-selling Customer satisfaction Customer retention Bottom line revenue. Image from SuperOffice. 5 Ways to Improve the Customer Service Call Center Experience.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Salesforce Marketing Cloud

FEBRUARY 7, 2022

Leaders must ensure that service agents can provide the same level of service and personalization as customers receive from automated digital workflows. Even better: OOBO often results in opportunities to cross- and upsell. Service agents can cross-sell and upsell with OOBO.

Order 97

Order Ideal Customer Profiles Service Cross-Selling 97

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. She’s not the only person who’s raised this question. She’s not the only person who’s raised this question. “I’m still selling, but it’s not an ad.”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Sana Commerce

FEBRUARY 19, 2023

In the US alone, online furniture sales are estimated to cross $208.2 2- Personalized shopping experiences that cater directly to customers While personalization is a trend that has been on the rise across industries, in furniture e-commerce particularly, the need for a tailored approach has been a focus. billion by 2025.

Trends 98

Trends Cross-Selling Fulfillment B2B Sales 98

Unbounce

JUNE 28, 2022

Social commerce is the perfect blend of ecommerce and social media marketing—selling products directly on social media. You followed the link to the company’s product page and went through a lengthy checkout process that included giving away personal data to a brand you’d just met. Lean into personalization.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Martech

OCTOBER 19, 2022

As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. All these signals build a rich profile for targeting and personalization. Consumer data collection has exploded over the past decade.

Ideal Customer Profiles 128

Ideal Customer Profiles Tips Privacy Ad brokers 128

Rev

JANUARY 11, 2023

Good question! Ideally, this type of content would come from the personal profiles of executives or senior-level employees. Doing so not only positions you as a thought leader but also allows potential customers to get to know you and your business on a more personal level. But what exactly is inbound marketing?

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78

Salesforce Marketing Cloud

JUNE 8, 2022

When an in-person visit is required, visual remote assistance sets the technician up to work more safely and productively, freeing them up to take on new jobs when done. . Work plans provide an opportunity to generate revenue with upselling or cross-selling. average success rate of selling to a new customer.

Work Management 98

Work Management Service Cross-Selling Customer Satisfaction 98

Stevens & Tate

JUNE 17, 2022

This will allow you to provide more custom cross-links for related content. You can also share content with them directly to engage with them more personally. Read More Related Article – Improve Your Marketing Strategy By Asking These 4 Questions. Email opens. This will help build stronger relationships. Videos watched.

Segmentation 94

Segmentation Cross-Selling Mobile Advertising Search Engine Marketing 94

DemandBase

AUGUST 27, 2020

I truly believe this is the number one challenge for most Sales teams—not knowing where or how to spend their time when it comes to prospecting, customer upsell/cross-sell opportunities or working active net-new opportunities. Fly Blind : To do something based on guesswork, intuition, or without any help or instructions.

DemandBase 52

DemandBase Personalization Cross-Selling Demand Generation 52

ClickZ

JUNE 30, 2020

The hypothesis is that if Adobe stops all their marketing efforts, they would still sell products. AI and Personalization. Another area in which Adobe are incorporating AI is in personalization. The result was that Nvidia could use these predictions to personalize their customer experiences to within 96% accuracy.

Marketing AI 105

Marketing AI Allocation Cross-Selling Touchpoints 105