Customer Experience Matrix

NOVEMBER 18, 2009

This has more to do with the degree of personal selling (and after-sale service) than anything else. I'll be flying cross country to attend, so you could too.) Small/Mid Size: these firms sell to small and mid-size companies, and occasionally to divisions of the giants. I also promised a blog post on the topic.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

FEBRUARY 4, 2010

The accompanying article suggested the online marketers don’t give personalization a high priority, which supports the theme of my last few posts. As the headline suggests, about three-quarters of the marketers listed personalized email, display advertising and onsite pages as a high priority, but just under half are actually using them.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Scoring 120

Customer Experience Matrix

MARCH 6, 2007

Yesterday’s post described key leverage points within the three major Lifetime Value components of original, renewal and cross sell orders. We can multiply that by the back-end LTV (renewal plus cross sell) per person to find the change in back-end LTV added. It further showed how each is related to total LTV.

Cross-Selling 120

Cross-Selling Ad Building Acquisitions Business 120

Customer Experience Matrix

JULY 30, 2013

I personally suggest that anyone interested in the industry buy a copy for themselves and another for someone they love. I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients. See www.raabguide.com/vest for details.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

Customer Experience Matrix

FEBRUARY 5, 2012

Micro” vendors sell largely to businesses under $5 million in revenue; “core” vendors sell to B2B companies with $5 to $500 million in revenue, and “enterprise” vendors sell mostly to companies over $500 million revenue. Let’s start with the basics. I group vendors into three categories depending on their primary customers.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

APRIL 24, 2008

During the import process, it does calculations including RFM (recency, frequency, monetary value) scoring, Lifetime Value, response attribution, promotion profitability, and cross-purchases ratios between product pairs. Selections can be limited to one person per organization. A version based on SQL Server was added recently.

Enterprise Management 120

Enterprise Management Marketing Management Software Cross-Selling 120

Customer Experience Matrix

JANUARY 14, 2019

Consumer Attitudes: Personalization If marketers hold any truth to be self-evident, it’s that today’s consumers want and expect personalization. The reality is a bit different and depends greatly on the definition of “personalization”. We’ve just seen that consumer interest in personalization may not be quite as high we thought.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Customer Experience Matrix

JANUARY 9, 2007

But even a brand based on something more conventional, such as product quality, could still personalize its treatments to express product quality in ways that are relevant to different customers. On the other hand, there are still those situations where personalization is impossible. then the message cannot be segment-specific.

Companies 120

Companies Brand Identity Branding Cross-Selling 120

Customer Experience Matrix

FEBRUARY 24, 2009

The challenge with all these simple campaigns is the same as the challenge of telling stories at a cocktail party: you have to be sure to tell the right story to the right person at the right time. Marketo’s approach is to trigger campaigns based on specified events or list criteria. You can just imagine how much fun I am at a cocktail party.

Marketo 120

Marketo Marketing Automation Services Marketing Management Vtrenz 120

Customer Experience Matrix

APRIL 6, 2007

Today’s New York Times reports that cable TV networks are balking at an eBay-built auction site to sell their advertising (“For Cable TV, No Interest in Selling Ads The eBay Way”, page C3, The New York Times , April 6, 2007). The obvious story line here is “new technology tries to reduce costs and the old guard resists”.

Advertisements 120

Advertisements Advertising Cable Ad Building 120

Customer Experience Matrix

FEBRUARY 2, 2010

I’m not saying many of them wouldn’t like to identify each person they interact with, just that this is obviously impossible in most situations. Most would probably prefer to work on customer management – cross sell, upsell and retention – where richer data is available.

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 23, 2011

Those departmental fiefdoms don’t exist at a micro-business because the owner makes all important decisions personally, Micro-businesses also need more vendor services because they lack internal marketing expertise. Vendors selling to larger companies have also been stressing education.

Work Management 120

Work Management Marketing Automation Services Marketing Management Marketing & Strategy 120

Customer Experience Matrix

JANUARY 24, 2018

This means all details associated with purchase transactions, promotion history, Web browsing logs, changes to personal data, etc. The system can access all detailed data associated with each person. Manage Personally Identifiable Information (PII). cross device match”). Persistent data. Individual detail. Persistent ID.

Work Management 166

Work Management Marketing Management Vendors Ideal Customer Profiles 166

Customer Experience Matrix

FEBRUARY 7, 2019

I was told this is much less common in Europe and personally didn’t meet anyone with a martech title. This makes it harder for CDP vendors to sell their products. The Netherlands, German, Nordic and UK markets show more cross-over, probably because English is widely spoken in all of them. until a few years ago.

Work Management 136

Work Management Marketing Management Paid Search Agency Vendors 136

Customer Experience Matrix

MAY 27, 2014

By sophisticated, I means that recommendations are based on individual and group behaviors, can aim at upsell, cross sell, top sellers, or personal history; and can be modified based on user-specified rules for exclusions, promoted items, filters such as gender or region, or particular categories.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Customer Experience Matrix

MARCH 5, 2007

Of course, the proper response is that every company will have its own way of analyzing the data, based on the nature of its business and on corporate and personal preferences. Start with the three major divisions in the LTV model: original orders, renewal orders, and cross sell orders. I think there is.

Cross-Selling 120

Cross-Selling Ad Building Business Acquisitions 120

Customer Experience Matrix

APRIL 5, 2010

One, most common among consumer goods manufacturers and others who do not sell directly to their customers, uses aggregated data in marketing mix models to find correlations between marketing efforts and total sales. Note that these are all industries that sell to their customers directly.

Advertising Channels 120

Advertising Channels Allocation Aggregators Ad Frequency 120

Customer Experience Matrix

DECEMBER 2, 2015

This is why you can find dozens of automated products to personalize Web sites but none to automate multi-step campaign design. For example, actions can be classified by broad types (cross sell, upsell, retention, winback, price level, product line, customer support, education, etc.)

Marketing Proposals 120

Marketing Proposals Campaigns Automation Work Management 120

Customer Experience Matrix

MAY 20, 2011

Sadly, one of the technical hiccups meant the DemandCon audience never saw this image, but I personally find it hilarious. The Journey Our band of travelers now faces a series of challenges, escaping from traps, crossing rivers, and beating off attacks by wild animals. It’s a cliché but how else can I sell this to Disney?

Marketing Automation Services 120

Marketing Automation Services Training Marketing Automation Enterprise Management 120

Customer Experience Matrix

AUGUST 6, 2007

Let’s look at the cross-sell report I mentioned on Thursday. Since each record relates to the purchase of a single product, a simple cross tab of the input data won’t provide the information we want. When we built the cross sell report for our client, we split results based on the number of total purchases made by each customer.

Examples 120

Examples Cross-Selling User-Generated Content Aggregators 120

Customer Experience Matrix

NOVEMBER 28, 2012

But the company has also extended into Web ad buying (Origin Media DSP), Web site recommendations (Origin Site), attribution (Origin Analytics), and cross channel marketing (Origin Digital Marketing Hub). x+1] can also help sell the client’s own data to external syndicators. -

Marketing Management 120

Marketing Management Advertising Channels De-duplication Paid Search Agency 120

Customer Experience Matrix

AUGUST 2, 2007

The reason is almost silly: I got to thinking about the suggestion in The Power Performance Grid that each person should identify a single measure most important to their success, and recognized that the number of blog posts certainly isn’t mine. You may have noticed that I haven’t been posting recently.

Cross-Selling 120

Cross-Selling Gartner Analysis Distribution 120

Customer Experience Matrix

NOVEMBER 6, 2007

Presumably (this is one of the things I can’t tell from the Web site) the inventory is limited by the number of times a person can be contacted within a given period. I can’t tell if this is its own compiled list or the sum of the lists it sells on behalf of its clients, although I’m guessing the former.

Paid Search Agency 120

Paid Search Agency Ads Ad Exchange Media 120

Customer Experience Matrix

OCTOBER 31, 2007

Teradata stressed that it will be investing to create a version of Assetlink that runs on the Teradata database and will sell that under the Teradata brand. Teradata will be selling its own branded version of the Infor product too.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

AUGUST 3, 2007

The general topic of diffusion of innovation has always intrigued me, and it would be fun to map QlikView against the usual models (hype curve, chasm crossing, tipping point, etc.) But while it creates evangelists, it doesn’t give them anything beyond than own personal experience to testify to the product’s value. in a future post.

Case Studies 120

Case Studies Vendors Case Study Wikipedia 120