Remove cross-sell
article thumbnail

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Fair enough, but Lytics still perfectly fits my definition of a CDP: a marketer-controlled system that supports external marketing execution based on persistent, cross-channel customer data. CEO James McDermot said the label was changed because big companies thought a CDP sounded like an IT project, not something run by marketers.

article thumbnail

How Digital Marketing is Reshaping Financial Services

Adobe Experience Cloud Blog

Firms can combine CRM data with marketing analytics, and then use automation to systematically up-sell, cross-sell and nurture, based on the insights gathered. YouTube is now the second largest search engine after Google, and accounts for 50% of internet traffic. Online Video is Exploding. Opportunity. Modern Marketing'

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Navigating the Digital Marketing Landscape in China

Adobe Experience Cloud Blog

What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. It is an intelligently designed social platform—a cross between WhatsApp and Facebook. In effect, Chinese citizens without a VPN can only access authorized websites.

article thumbnail

Top 5 AI Marketing Tools

Anyword

It provides mathematical functions based on customized expressions while permitting real-time data analysis and cross-survey comparisons. This extensive selection includes Amazon SNS, Salesforce, Twitter, YouTube, and Facebook Connect. Their platform has many advantages. Email Marketing.

article thumbnail

Financial Advisors Need to Get Personal or It’ll Cost Them

Adobe Experience Cloud Blog

And if they want to increase AUM , they must acquire new customers or cross-sell additional services like estate planning or tax planning. Buyers and investors expect the same level of personalization they would get from Amazon, YouTube, or other retail companies. Impact to Marketers. Segmentation.

article thumbnail

The Best Example of a Human Email…EVER.

Adobe Experience Cloud Blog

Take a quick glance at their YouTube videos. Good marketing is about storytelling, not selling. If done right, good marketing will lead to excitement around your product or services which (fingers crossed) leads to more sales, more revenue. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

article thumbnail

5 Reasons Why Your Inbound Marketing Isn’t Working

Adobe Experience Cloud Blog

Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information. You may never cross paths. 5 Reasons Why Your Inbound Marketing Isn’t Working was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Sometimes there isn’t any noise.