cross-sell Marketo Product Purchase Touchpoints 
Martech
MARCH 10, 2022
Most of the B2B buying journey is conducted anonymously until the buyer gets closer to the point of purchase, which is why a tech-driven “zero-touch” demand gen strategy is critical for growth. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot).
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
Marketo and Ascend2’s Marketing Automation Strategy Survey. At the core of an effective team is a strong leader who understands your buyers’ needs across the entire lifecycle–from awareness to purchase, onboarding to retention, and growth to advocacy–and thinks about the entire customer experience across touchpoints.
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SalesIntel
AUGUST 21, 2023
So as B2B industries become more competitive, we need to find more effective ways to market our products and services. Some personal data you can collect include demographic data, behavioral data (like website interactions), purchase history, and more. That’s where personalization for B2B marketing campaigns comes in handy.
TrustRadius Marketing
FEBRUARY 4, 2020
Whether you are interested in purchasing new technology, learning advanced skills for the tools you already use, or getting inspiration to improve your touchpoints with customers on their complex journeys, there are plenty of leaders who want to share their success stories with you. Sessions feature presentations from product experts.
Adobe Experience Cloud Blog
JANUARY 28, 2014
Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails. A marketing automation platform is the key technology behind marketing practices like lead generation, segmentation, lead nurturing and scoring, relationship marketing, cross-sell and upsell, retention, and marketing metrics.
Adobe Experience Cloud Blog
FEBRUARY 3, 2017
In this information age where self-education and research define most of the criteria used to make a final purchase, ensuring that your brand’s differentiated value reaches your audience at the optimal time is critical. Author: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage.
Martech
MARCH 15, 2023
The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. It leverages powerful data analysis and automation to understand each customer’s behavior, preferences, and purchase history. It’s also increasingly digital.
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