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Find Your Ideal Customer with Account Insights and Profiling

Adobe Experience Cloud Blog

People want much more than just a product—they crave a complete experience. The process was time-consuming, took the sales team away from selling, and relied heavily on gut instinct. Intent data identifies accounts that are actively searching or engaging with content related to your service or products. Intent data.

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AI Persona Scoring – When Job Title Guesswork Doesn’t Work

Leadspace

Knowing someone’s level of buying power is also critical, as it indicates whether or not that person is even capable of making the decision to buy your product. Does their persona typically make decisions to buy your type of product or service? Who does have the purchasing decision power at the company?

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Revenue Radar™: Finding the Right Type of Buyer Using Persona Scoring Models

Leadspace

In our last blog , we discussed using Fit (propensity) models to determine the companies within your TAM who need your product, and how to determine which of those companies are actually ready to buy with Intent scores. Is their persona typically responsible for making decisions to buy your type of product or service?

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Introducing The Definitive Guide to Account-Based Marketing

Adobe Experience Cloud Blog

At its core, account-based marketing (ABM) is a targeted strategy that focuses on delivering personalized programs, messages, and content to select companies, and the leads within them, in an effort to engage them and move them towards a goal—whether that’s an initial sale, cross-sell or upsell, contract renewal, or even advocacy.

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4 Reasons Chatbots Will Improve UX in 2018 & Beyond

Adobe Experience Cloud Blog

By the year 2020, the consumer experience is expected to surpass cost and product as the primary differentiator among different brands. Employing and training employees requires an investment of both time and resources. Did you know that approximately 91 percent of discontented consumers never purchase again? Why or why not?

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Technographics: A Guide to What, Why and How

PureB2B

Companies quickly realized that they could extrapolate assumptions about customer demographics (wealth, brand preferences, likelihood to buy specific products) based on their technology use. So many organizations today rely on their technology stack to drive growth, productivity, customer relationships, and more—regardless of industry.

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How Marketers Should Think About Customer Marketing in the Engagement Economy

Adobe Experience Cloud Blog

This starts with acquisition—the kind of outreach that you and a majority of marketers are probably already comfortable with—but from there encompasses adoption, cross-sell, and advocacy. After a person buys a product or service, marketers are prone to two major missteps: Immediately trying to market additional products or services.