Adobe Experience Cloud Blog

MAY 19, 2014

In the course of Kiip’s extensive research, the company found that marketing during critical moments result in increased engagement, increased happiness, and – most importantly – increased purchase intent. Repeat: Cross Selling. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Multi-Channel 48

Multi-Channel Marketo Mobile Advertising Cross-Selling 48

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). I ntent: Based on content consumption, how interested is this account in our products and services?

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Engagio

NOVEMBER 11, 2020

One that tracks the entire buyer’s journey from anonymous research to evaluation to purchase AND post-sale. The Demandbase One suite of products—consisting of the ABM Platform and our Advertising, Personalization, Orchestration, and Attribution add-on solutions—is the no-compromise solution revenue teams need in 2021 and beyond.

DemandBase 62

DemandBase Account Based Marketing ABM Marketing AI 62

Inbox Insight

JANUARY 5, 2023

Demand generation is a B2B marketing strategy that leverages inbound methodology to drive interest and awareness in your product or service. It’s designed to generate leads, sell your solution and promote trust in your brand – presenting it as a thought leader and fostering brand loyalty. What is demand generation?

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52