cross-sell Marketo Presentation Product Purchase 
Martech
MARCH 10, 2022
Most of the B2B buying journey is conducted anonymously until the buyer gets closer to the point of purchase, which is why a tech-driven “zero-touch” demand gen strategy is critical for growth. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot).
PureB2B
MAY 30, 2022
Companies quickly realized that they could extrapolate assumptions about customer demographics (wealth, brand preferences, likelihood to buy specific products) based on their technology use. So many organizations today rely on their technology stack to drive growth, productivity, customer relationships, and more—regardless of industry.
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Adobe Experience Cloud Blog
NOVEMBER 8, 2016
Marketo and Ascend2’s Marketing Automation Strategy Survey. At the core of an effective team is a strong leader who understands your buyers’ needs across the entire lifecycle–from awareness to purchase, onboarding to retention, and growth to advocacy–and thinks about the entire customer experience across touchpoints.
Adobe Experience Cloud Blog
JULY 6, 2017
A drip marketing campaign is usually triggered by an action the user takes—filling out a form, downloading content, making a purchase, etc. Do you want to nurture prospective customers to purchase your product or service? consumer campaigns, specifically retail, are usually selling a small number of low-investment products.
Customer Experience Matrix
JULY 30, 2013
Marketo was mostly missing until they provided key figures in their earnings call this afternoon. My interpretation is that the micro-business sector is the least mature and still presents the greatest untapped opportunity – even if buyers are still limited to the small proportion of business owners who are “tech geeks”. Thanks, guys.
TrustRadius Marketing
FEBRUARY 4, 2020
Whether you are interested in purchasing new technology, learning advanced skills for the tools you already use, or getting inspiration to improve your touchpoints with customers on their complex journeys, there are plenty of leaders who want to share their success stories with you. Sessions feature presentations from product experts.
Adobe Experience Cloud Blog
MARCH 23, 2018
A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. And who’s on the ground, interacting with customers? CMOs and their teams. Empower Your Sales.
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