Adobe Experience Cloud Blog

JULY 11, 2016

Add this to the fact that it costs at least 10 times more to acquire new customers than to sell to the ones you already have, according to eMarketer, and you’ve got a strong business case to invest in your customer base. Upsell is defined as selling more of the same product or an upgrade.

Cross-Selling 48

Cross-Selling B2B Thought Leadership Customer Satisfaction Lead Scoring 48

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. B2B marketing automation solutions assist in making your team more productive.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Adobe Experience Cloud Blog

JANUARY 26, 2017

Any company that is losing customers is also losing out on valuable cross-sell and upsell opportunities—it is essentially hemorrhaging revenue. Finding misalignment throughout an organization is easier than picking up fish from a barrel (trying to be politically correct). The ideal churn rate would obviously be 0% (i.e.

Lead Ranking 48

Lead Ranking Churn Rate Sales Qualified Leads Cross-Selling 48

Adobe Experience Cloud Blog

JUNE 24, 2016

Mobile marketing , if you’re not already familiar, is a set of business strategies that enable organizations to communicate with people in an interactive and relevant way through any mobile device. While your approach to mobile marketing may change over time, the reason for doing it remains the same: to delight, engage, and sell!

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Adobe Experience Cloud Blog

MARCH 23, 2018

A shifting focus to a more customer-centric world makes this true: Consumers demanding personalized and on-demand products and services, and brand recall becoming more critical than ever as customer attention span decreases. This is important so that every penny, time, and effort spent on one customer by the whole organization bears fruit.

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

SalesIntel

AUGUST 21, 2023

So as B2B industries become more competitive, we need to find more effective ways to market our products and services. Some personal data you can collect include demographic data, behavioral data (like website interactions), purchase history, and more. That’s where personalization for B2B marketing campaigns comes in handy.

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Unbound B2B

FEBRUARY 6, 2023

As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. According to a study by Marketo, 97% of marketers achieved higher ROI with ABM marketing than other marketing strategies. They should focus on achieving the same goals and fulfill their parts.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

TrustRadius Marketing

FEBRUARY 4, 2020

Whether you are interested in purchasing new technology, learning advanced skills for the tools you already use, or getting inspiration to improve your touchpoints with customers on their complex journeys, there are plenty of leaders who want to share their success stories with you. Sessions feature presentations from product experts.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Adobe Experience Cloud Blog

JULY 24, 2015

Buyers are exposed to thousands of brand messages, have endless product options, and complete the majority of their research online. Implementing an engagement marketing strategy is about creating cross-channel relationships instead of shouting your message broadly. Author: Ellen Gomes Marketing in today’s environment is challenging.

Multi-Channel 48

Multi-Channel Planning Advertising Channels Marketing & Strategy 48

Adobe Experience Cloud Blog

JUNE 2, 2015

Do more upselling and cross-selling. So, let’s explore which species is right your organization should be classified as! If you are tasked with catalyzing people to engage with your organization, a net new lifecycle process could work for you. Author: Rajiv Kapoor Quiz time!—Put Generate more leads. Net New Lifecycle.

Lead Ranking 48

Lead Ranking Enterprise Management Work Management Marketing Qualified Leads 48

Pam Didner

JULY 5, 2020

Marketing focuses on the top of the purchase funnel whereas sales aim at the bottom of the funnel. Targets Buying Committee B2B businesses rarely have one decision-maker in the purchasing process. In a survey, Gartner found 75% of B2B buyers agreed people from different locations and roles are involved in purchasing decisions.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86

Adobe Experience Cloud Blog

MAY 19, 2014

In the course of Kiip’s extensive research, the company found that marketing during critical moments result in increased engagement, increased happiness, and – most importantly – increased purchase intent. Jon and Mike then discuss the 3 w’s of real-time personalization: Who: Organization, Location, Behavior, Persona. Refer: Champions.

Multi-Channel 48

Multi-Channel Marketo Mobile Advertising Cross-Selling 48

Porch Group Media

NOVEMBER 5, 2019

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. Data integration challenges are only going to become more cumbersome if action isn’t taken. Take a look at some of these statistics: ( source ).

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

As a result of this surge of information available online, the average buyer now spends more time independently researching purchases instead of visiting more traditional shop-fronts like dealerships. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6

Multi-Channel 48

Multi-Channel Multi-Touch Attribution Advertising Channels Marketing Automation Services 48

Anyword

SEPTEMBER 29, 2021

AI writing software creates headlines, product descriptions, and even entire blogs with just a few clicks. It provides mathematical functions based on customized expressions while permitting real-time data analysis and cross-survey comparisons. Their platform has many advantages. Programmatic Advertising.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Marketing Management 52

Adobe Experience Cloud Blog

JANUARY 28, 2014

To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. Shine a laser on the prospects who are most likely to buy your product, and give up on the batch-and-blast emails.

CMO 48

CMO InsideView Lead Ranking Top of Funnel 48

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) 49% of marketers believe organic search yields the best ROI. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences. Golden Steps ABA) SEO and Organic Search Stats Google processes approximately 7 billion searches daily, equating to about 81,000 searches per second.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Start off strong by identifying the right accounts for your organization. For example, some organizations may target companies that are using a solution that complements their own, while others may target key verticals or accounts that meet other specific criteria. Mistake #2: Operating in Silos with a Disjointed Strategy.

Account Based Marketing 48

Account Based Marketing Sales Management Top of Funnel ABM 48

Adobe Experience Cloud Blog

MARCH 28, 2013

Firmographics: Characteristics about an organization, including location, annual revenues, number of employees, and industry. Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services.

Conversion 48

Conversion Content Psychographics B2B Thought Leadership 48

Zoominfo

MAY 21, 2020

So forget your product features and brush off the benefits, because you’re going to connect with your prospect on a (virtually) human level. SDRs can easily fall into the trap of spending all their time researching a great prospect and too little time actually selling. A best practice is called the “five-by-five” rule. Free Trial 1.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Sell the right product to the right customer. Those who click yet have not purchased. Purchases of a specific product/category/service.

Email Marketing 48

Email Marketing Practices Lead Scoring Lead Ranking 48

Adobe Experience Cloud Blog

MARCH 22, 2013

It can be common for organizations that implement an inbound marketing strategy to see an early lift. To connect with prospective buyers – and move them along the path to purchase – you need to switch from tactics that reach a very general audience and focus on highly targeted programs that break through the clutter.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Sprout Social

JULY 20, 2022

Enterprise software purchases are a team sport. Brands like Klarna , Allegiant Air and more use Sprout to power cross-functional social strategies that support a variety of outcomes. Enterprise organizations can schedule a demo to discuss their needs and goals with a member of Team Sprout. Lead generation: Marketo.

Enterprise Management 78

Enterprise Management Digital Asset Management Work Management Social Media 78

Martech

MARCH 15, 2023

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. It leverages powerful data analysis and automation to understand each customer’s behavior, preferences, and purchase history. It’s also increasingly digital. Who uses CJO tools?

Enterprise Management 84

Enterprise Management Marketing Automation Services Work Management Marketing Analytics Tools 84

ClearVoice

JANUARY 2, 2024

Content Marketing and SEO: Why They’re Better Together SEO , in a nutshell, is the practice of optimizing website content to improve search engine visibility, with the goal of increasing organic traffic. It’s different from search engine marketing (SEM) in that the latter involves both organic and paid search.

Paid Content 52

Paid Content CMS Development Tactics Content Marketing 52

Adobe Experience Cloud Blog

JANUARY 16, 2019

He’s just become a customer of your B2B software company and agreed to buy your product, which comes with a year of support and maintenance. Additional value can come from supplemental revenue through upsells and cross-sells. Picture John. After 12 months, John will have to renew his contract to keep his licenses active.

Marketing AI 134

Marketing AI Lead Scoring Lead Ranking Aggregators 134

Martech Advisor

NOVEMBER 15, 2019

A lead refers to any individual or company that could be interested in your product. This interest is expressed via the sharing of contact details, clicking on a “register now” link, visiting your website, viewing a product video, or any other form of engagement. The conversion rates are poor. Distributed.

Lead Ranking 68

Lead Ranking Lead Management Enterprise Management Marketing Automation Services 68

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Engagio

OCTOBER 13, 2020

In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. In fact, Gartner research found that 83% of customers accessed digital channels even in the late purchasing stages.). B2B organizations are realizing it makes no sense for Marketing to focus on leads while Sales focuses on Accounts.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

ClickZ

MARCH 19, 2020

Brandwatch is an industry leading digital consumer intelligence company that helps marketers understand what millions of people are saying about products and brands, enabling organizations to be as “consumer fit” as possible. Every individual and organization must find its own path.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Cespedes & Tiffani Bova. The sales force is more important than ever.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Important because studies have shown a majority of that journey is spent by a potential customer doing independent research on your product or solution.

Account Based Marketing 71

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 71

Adobe Experience Cloud Blog

JULY 7, 2016

Author: Dave Chaffey I recently participated in a Marketo webinar on Key Email Trends European Marketers Need to Know (that really all marketers need to know). Recording products or categories searched for and then following up with relevant information. Secondary block content tailored by product category interest.

Email Marketing 91

Email Marketing Ad Frequency Webinar Metrics Paid Search Agency 91

Adobe Experience Cloud Blog

JUNE 15, 2016

Things move fast here at Marketo, too. Marketo has grown at a pace only matched by some of the best in the industry, and change is still a constant. Marketo is the top marketing automation platform, along with other core marketing technologies like New Relic and Optimizely. Engage Potential Buyers Until They Are Purchase-Ready.

Work Management 48

Work Management Marketing Automation Services Marketing Management Lead Scoring 48

Rev

NOVEMBER 20, 2018

For its part, sales has adopted CRM, inside sales models, sales cadence software, social selling, lead enrichment, calendaring tools, virtual meeting tools, and contract automation tools. The Full Impact of Low Conversion on Revenue Production. Those low yields on lead generation reduce sales productivity, too.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Cespedes & Tiffani Bova. The sales force is more important than ever.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

LeanData

DECEMBER 28, 2015

Account-Based Selling: The strategy of taking an account-centric approach to closing deals rather than focusing on just individual leads. Important because studies have shown a majority of that journey is spent by a potential customer doing independent research on your product or solution.

Account Based Marketing 53

Account Based Marketing Work Management Marketing Management Sales Qualified Leads 53